Marc Guss | Instincts of a Talent Agent

And I participated in the first year of law

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Marc Guss: school.

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Marc Guss: In it I did a skit, a Saturday Night Live

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Marc Guss: skit.

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Marc Guss: I was I don't know if I was Hans or Franz,

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Marc Guss: but I was one of them and we were going to

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Marc Guss: pump you up.

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Announcer: Welcome to Story and Craft.

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Announcer: Now here's your host, Marc Preston.

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Marc Preston: Hey there welcome If you're new to the show.

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Marc Preston: Thanks so much for checking out Story and

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Marc Preston: Craft.

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Marc Preston: My name is Marc Preston and if you are

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Marc Preston: coming back, thanks for stopping back by.

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Marc Preston: I certainly appreciate it.

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Marc Preston: Today, a great chat with another Marc, and

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Marc Preston: he spells his name with a C as well, so you

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Marc Preston: know he's cool, right, Marc Gus?

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Marc Preston: He is a former agent with the William

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Marc Preston: Morris Agency and he also is a founding

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Marc Preston: partner of the talent management firm ACM

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Marc Preston: Talent.

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Marc Preston: He has a new book out.

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Marc Preston: It's called Instincts of a Talent Agent

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Marc Preston: Entrepreneurial Takeaways from an Industry

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Marc Preston: Insider.

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Marc Preston: Now, it doesn't make a difference.

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Marc Preston: If you are an actor, a voice over talent,

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Marc Preston: certainly you're going to get a lot of

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Marc Preston: great information from Marc about

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Marc Preston: representation, about how to up your game

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Marc Preston: and whatnot.

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Marc Preston: But if you're an entrepreneur or you have

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Marc Preston: some goals and things you want to get

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Marc Preston: moving, the information that Marc presents

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Marc Preston: in the chat and in the book pure gold, good

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Marc Preston: stuff, and beyond the nuggets of wisdom, we

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Marc Preston: just talk, story and have fun.

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Marc Preston: I mean, you know me, hey, by the way, don't

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Marc Preston: forget Storyandcraftpod.com.

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Marc Preston: Once again, storyandcraftpod.com, everything

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Marc Preston: going on with the show.

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Marc Preston: I mean you can listen to the show.

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Marc Preston: Shoot me an email.

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Marc Preston: You can sign up for the newsletter.

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Marc Preston: You can, you know, follow me on social

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Marc Preston: media.

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Marc Preston: Pretty much everything about the show is at

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Marc Preston: Storyandcraftpod.com.

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Marc Preston: All right, it's Marc Gustay, so let's get

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Marc Preston: after it right here on Story and Craft.

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Marc Preston: But how have you been doing, my friend?

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Marc Preston: How things been going?

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Marc Preston: Congratulations on the book.

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Marc Preston: That is.

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Marc Preston: That's kind of an accomplishment.

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Marc Preston: Were you just finding a whole lot of time

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Marc Preston: during COVID?

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Marc Preston: Like you know, I got this time, or you know

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Marc Preston: my schedule's a little bit different.

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Marc Preston: You're not commuting as much.

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Marc Guss: No, I wanted to, I just wanted to do it

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Marc Guss: earlier and it took two and a half years to

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Marc Guss: put it together.

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Marc Guss: We just got another nice review about, you

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Marc Guss: know, because it's not a how-to voiceover

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Marc Guss: book, it's an entrepreneurial book and

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Marc Guss: we'll get into that, you know, in our

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Marc Guss: discussion.

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Marc Preston: You know, one of the things in your book

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Marc Preston: and the notes you sent over I thought was

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Marc Preston: such a really, really good point.

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Marc Preston: It's subtle, but it's something that you

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Marc Preston: don't even need to own your business to be

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Marc Preston: an entrepreneur.

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Marc Guss: I wrote that in my book and I feel very

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Marc Guss: strongly about it because I experienced

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Marc Guss: that throughout my career in every facet of

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Marc Guss: representation, especially at the beginning

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Marc Guss: as an agent, because I was made an agent by

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Marc Guss: the president of the company that I was an

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Marc Guss: assistant to and he did celebrity

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Marc Guss: endorsements for voiceover and I talked him

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Marc Guss: into letting me become a sports celebrity

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Marc Guss: agent for endorsements because he didn't

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Marc Guss: know about sports and I said, hey, I'll

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Marc Guss: help you and I'll build it out for you.

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Marc Guss: And all of a sudden I'm doing deals for

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Marc Guss: these top broadcasters and sports

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Marc Guss: personalities.

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Marc Preston: Was that kind of a thing in the moment, or

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Marc Preston: was that sort of a new concept, or was it

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Marc Preston: something that y'all were kind of

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Marc Preston: underserving that aspect of the

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Marc Preston: entertainment world?

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Marc Guss: It was happening at very few agencies.

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Marc Guss: But there happened to be an agent who

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Marc Guss: represented Charles Barkley, who I tried to

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Marc Guss: become his assistant and he didn't hire me

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Marc Guss: but later on he wound up at William Morris

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Marc Guss: as an agent and we became colleagues and

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Marc Guss: friends.

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Marc Guss: So it kind of gave me that idea that we can

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Marc Guss: create something even bigger.

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Marc Guss: So I did that.

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Marc Guss: And then I went to Abrams Artists, which is

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Marc Guss: A3 now.

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Marc Guss: But Harry Abrams got in touch with me and

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Marc Guss: asked me if I wanted to start the promo

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Marc Guss: department and I said I really don't know

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Marc Guss: what that is.

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Marc Guss: It's a whole new concept in agencies,

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Marc Guss: starting promo departments.

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Marc Guss: Actually, phil Suckman started the promo

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Marc Guss: agency at SEMNM, which is the agency I was

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Marc Guss: just telling you about that.

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Marc Guss: I became a sports celebrity endorsement

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Marc Guss: voiceover agent and I used to joke around

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Marc Guss: with Phil this is one in the mid-90s.

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Marc Guss: I would say what do you do?

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Marc Guss: I don't understand what you're doing.

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Marc Guss: I see you're talking to MTV and ESPN and

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Marc Guss: you're putting CDs together to send to

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Marc Guss: these networks.

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Marc Guss: I just don't get it.

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Marc Guss: And Harry Abrams?

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Marc Guss: I was just up front with Harry Abrams.

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Marc Guss: I was transparent with him.

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Marc Guss: I said I don't really know what they're

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Marc Guss: doing there and he said to me.

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Marc Guss: Well, you're having a lot of success doing

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Marc Guss: what you're doing, so isn't an agent an

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Marc Guss: agent an agent?

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Marc Guss: And I thought that was really smart and I

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Marc Guss: did it.

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Marc Guss: I got there, started the promo department

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Marc Guss: and I always wanted to be at William Morris

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Marc Guss: and that was my opportunity, because

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Marc Guss: William Morris restarted their skilled

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Marc Guss: voiceover department and brought me over.

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Marc Preston: Now you said you always wanted to be at

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Marc Preston: William Morris.

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Marc Preston: But what about it for a younger guy kind of

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Marc Preston: wanting to kind of crack into the industry?

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Marc Preston: What about William Morris was kind of

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Marc Preston: beckoning you.

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Marc Preston: What was that thing?

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Marc Preston: That was like that's kind of the brass ring.

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Marc Guss: Yeah, well, to me.

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Marc Guss: Well, it was the brass ring, it was

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Marc Guss: synonymous with talent agency, it was the

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Marc Guss: gold standard.

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Marc Guss: So I always, I always strived to be there.

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Marc Guss: I couldn't get into the mailroom department,

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Marc Guss: which is where where the assistants begin

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Marc Guss: their journey, and I don't know, I just

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Marc Guss: couldn't type fast enough or I couldn't do

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Marc Guss: stuff fast enough and I just didn't get in.

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Marc Guss: So I took a circuitous route, became an

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Marc Guss: agent and then they hired me as the promo

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Marc Guss: agent to start their promo department

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Marc Guss: within the scale voiceover department.

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Marc Guss: And then I got there and I and so now,

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Marc Guss: circling back to how do you become an

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Marc Guss: entrepreneur within a company I was given a

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Marc Guss: phone and a desk and subscriptions to

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Marc Guss: variety, hollywood, reporter, et cetera,

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Marc Guss: cable, like, do you want HBO, do you want

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Marc Guss: this?

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Marc Guss: What?

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Marc Guss: Really Okay.

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Marc Guss: And then I'm thinking wait, how am I going

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Marc Guss: to stay here if I don't bring business in?

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Marc Guss: And there was one client there who was the

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Marc Guss: voice of 25 radio stations and I took note

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Marc Guss: of that, I took notice of that and he, he

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Marc Guss: sparked my interest as far as well.

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Marc Guss: No one's really representing radio imaging

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Marc Guss: talent in mass.

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Marc Guss: So why don't I go out and sign every top

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Marc Guss: radio imaging talent?

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Marc Guss: And I did and I would.

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Marc Guss: I brought them in and I would service their

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Marc Guss: entire business.

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Marc Guss: Coming in, I said this is the way it has to

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Marc Guss: work, like I'm going to be involved in your

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Marc Guss: business, I'm going to promote you, I'm

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Marc Guss: going to turn.

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Marc Guss: You know, if you have 40 radio stations,

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Marc Guss: you'll have 120 radio stations.

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Marc Guss: I'm going out there, I'm Marceting William

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Marc Guss: Morris Agency CD.

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Marc Guss: We're going to every radio station in the

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Marc Guss: country and in the UK and Canada.

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Marc Guss: No one's ever done this before and I had

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Marc Guss: confidence in it.

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Marc Guss: And I told them and not only am I going to

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Marc Guss: put you under the William Morris umbrella

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Marc Guss: with me, but I'm also going to I would joke

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Marc Guss: around and say I'm going to turn you into a

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Marc Guss: real person, meaning I'm going to turn you

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Marc Guss: into a real voice over talent, which is a

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Marc Guss: diversified voice over talent.

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Marc Guss: So you're I know that you don't just want

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Marc Guss: to do radio imaging, you want to do promos,

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Marc Guss: you want to do narration, you want to do

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Marc Guss: commercials.

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Marc Guss: So let's do it and I'll be right in your

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Marc Guss: corner.

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Marc Guss: So we wound up turning these amazing talent

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Marc Guss: into better image, more successful imagers

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Marc Guss: and complete diverse voice talent.

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Marc Guss: And that was my annuity for like 13 years,

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Marc Guss: almost 13 years, of being there.

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Marc Guss: We went from representing that one talent

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Marc Guss: when I got there, who had 25 radio stations,

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Marc Guss: to over 2,500 radio stations in less than a

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Marc Guss: year.

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Marc Guss: So that's an example of being an

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Marc Guss: entrepreneur within a company, because no

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Marc Guss: one else was doing that and I thought I

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Marc Guss: would be an agent, like you know, entourage

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Marc Guss: style, even though that was pre entourage.

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Marc Guss: You know, television, motion picture, and I

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Marc Guss: thought it was way too slow for me because

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Marc Guss: I did internships at those agencies, in

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Marc Guss: legit, which is theatrical, which is motion

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Marc Guss: picture, television, theater, et cetera,

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Marc Guss: and I just I did a stint at a commercial

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Marc Guss: talent agency and I thought that was the

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Marc Guss: speed for me, it was instant gratification

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Marc Guss: you see your work, you see your client's

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Marc Guss: work and you get that satisfaction.

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Marc Preston: Well, it seems like for those that aren't

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Marc Preston: really kind of keyed into one, the promo

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Marc Preston: side is or being the voice of radio station

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Marc Preston: or whatever.

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Marc Preston: This is stuff that's active every single

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Marc Preston: day.

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Marc Preston: You're having to talk to people, you're

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Marc Preston: working.

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Marc Preston: These are talent that have a relationship,

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Marc Preston: that needs to be servicing a client daily.

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Marc Preston: It seems like the legit side, or theatrical

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Marc Preston: side.

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Marc Preston: I remember John Favreau years ago.

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Marc Preston: I interviewed him and he said you know,

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Marc Preston: when a show wraps I'm out of work, and I

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Marc Preston: was like they didn't really resonate with

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Marc Preston: me.

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Marc Preston: I was like, oh, I guess that is true, this

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Marc Preston: guy doesn't have a job, so then it becomes

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Marc Preston: finding the next gig.

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Marc Preston: Whereas on the promo side, kind of like

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Marc Preston: commercial, it's a much more active, not

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Marc Preston: from, I'd say, frenetic pace, but it

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Marc Preston: definitely is not as the negotiation thing.

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Marc Preston: You hear about people negotiating for

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Marc Preston: movies or TV shows that can go on for a

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Marc Preston: long time.

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Marc Guss: It's funny you say that, because when I was

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Marc Guss: an intern and I was pulling Jennifer

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Marc Guss: Aniston's headshot, among many others,

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Marc Guss: anthony Hopkins, et cetera, et cetera, et

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Marc Guss: cetera, I did a summer internship for an

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Marc Guss: agency and I had no idea if what we were

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Marc Guss: submitting them for was going to succeed,

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Marc Guss: when the premiere was going to happen,

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Marc Guss: whether or not it was going to go more than

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Marc Guss: a season, whether or not a film was going

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Marc Guss: to open big.

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Marc Guss: And again, like I said before, I don't have

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Marc Guss: the patience to wait like that and I say

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Marc Guss: this all the time too that all talent and

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Marc Guss: all agents' representation have fallen into

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Marc Guss: the voiceover industry.

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Marc Guss: I'd love to meet the person who said I want

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Marc Guss: to be a voiceover talent.

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Marc Guss: When they were a kid, they wanted to be an

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Marc Guss: entertainment, they wanted to be an actor,

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Marc Guss: they wanted to be a go-getter, Maybe from

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Marc Guss: the representation side, or maybe they

283

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Marc Guss: wanted to be an actor and then became an

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Marc Guss: agent.

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Marc Guss: I minored in theater.

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Marc Guss: I did a stint of thinking, well, do I want

287

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Marc Guss: to be on that side?

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Marc Guss: And quickly I just realized that I didn't

289

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Marc Guss: want to be on that side.

290

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Marc Guss: And how could I be in the entertainment

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Marc Guss: business?

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Marc Guss: Well, I'll do it this way.

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Marc Preston: The people that I respect, the people who

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Marc Preston: intrigued me, the ones that have a kind of

295

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Marc Preston: careers that seem to endure, are the ones

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Marc Preston: that are they're always thinking, they're

297

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Marc Preston: always kind of, they're not resting on

298

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Marc Preston: their laurels, they're not going well.

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Marc Preston: I had this really big thing back in 1990,

300

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Marc Preston: whatever.

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Marc Preston: Well, what are you doing now?

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Marc Preston: I remember, as Funny mentioned, Entourage,

303

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Marc Preston: Jeremy Pivens' character, Ari Gold, the

304

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Marc Preston: agent.

305

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Marc Preston: I remember he had this quote.

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Marc Preston: He said he doesn't represent talent, he

307

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Marc Preston: represents heat, which I think is a little

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Marc Preston: bit different than the VO side, Because

309

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Marc Preston: it's like you mentioned a movie opening big.

310

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Marc Preston: If a movie doesn't open really big,

311

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Marc Preston: somebody's stock value, if you want to call

312

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Marc Preston: it that, could start dropping and their

313

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Marc Preston: heat, if you will, drops.

314

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Marc Preston: And VO, really, do you find that it is more

315

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Marc Preston: about the talent and being somebody being

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Marc Preston: able to consistently deliver?

317

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Marc Preston: It's not just about image.

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Marc Preston: Of course, branding is important, but what

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Marc Preston: do you think differentiates the voiceover

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Marc Preston: side from the theatrical side in terms of

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Marc Preston: the way agents approach the representation?

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Marc Preston: Or if there is even that big of a

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Marc Preston: difference.

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Marc Guss: That's a really good question.

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Marc Guss: I think every agent, every manager, is

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Marc Guss: dedicated to their talent in any area

327

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Marc Guss: they're working in.

328

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Marc Guss: So I would be as dedicated to my clients if

329

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Marc Guss: I was a television agent, just like I'm a

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Marc Guss: commercial agent.

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Marc Guss: The branch is voiceover, and then there are

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Marc Guss: other branches of voiceover within

333

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Marc Guss: voiceover.

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Marc Guss: There are other branches within voiceover,

335

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Marc Guss: but I love, I love emailing a client like I

336

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Marc Guss: did today who we signed a month or so ago,

337

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Marc Guss: when I saw one of my colleagues in an email

338

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Marc Guss: book of them, and just respond with pride

339

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Marc Guss: that I'm so happy for them, I'm so happy

340

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Marc Guss: that we all made the decision to work

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Marc Guss: together and to build a career.

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Marc Guss: That's what it's about.

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Marc Guss: It's about getting the satisfaction of

344

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Marc Guss: building the careers of the talent that you

345

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Marc Guss: represent.

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Marc Preston: It's funny you say building a career.

347

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Marc Preston: I think the antecedent are the 180 degree

348

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Marc Preston: from that is the people use.

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Marc Preston: The phrase, which I'm not a fan of, is side

350

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Marc Preston: hustle.

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Marc Preston: Side hustle kind of implies throw a little

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Marc Preston: something at it, but you got to make a

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Marc Preston: commitment that exceeds that to actually

354

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Marc Preston: see any career like gains.

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Marc Guss: Well, I don't represent side hustlers.

356

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Marc Guss: We don't represent side hustlers.

357

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Marc Preston: Yeah, but you definitely know what I mean

358

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Marc Preston: when I say side hustle that seems to be a

359

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Marc Preston: phrase is just bubbling up more and more.

360

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Marc Guss: Well, it is because there are people out

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Marc Guss: there I was going to say there are talent

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Marc Guss: out there, but I'm going to use the word

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Marc Guss: people.

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Marc Guss: There are people out there who are I'm not

365

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Marc Guss: sure if they're considered talent, I'm not

366

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Marc Guss: sure if they're probably and some are not

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Marc Guss: considered actors who have heard that you

368

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Marc Guss: can use your voice and you can make money,

369

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Marc Guss: and you can get on an online site and you

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Marc Guss: could buy a microphone and you can start

371

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Marc Guss: working it and making a lot of money.

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Marc Guss: I don't know, maybe there are books out

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Marc Guss: there that tell you that.

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Marc Preston: Oh, I think there are books.

375

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Marc Preston: There are probably online people creating

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Marc Preston: one of those YouTube video things like hey,

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Marc Preston: listen to this video and by the end I'll

378

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Marc Preston: have a free whatever for you.

379

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Marc Guss: Set it and forget it yeah, I remember

380

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Marc Guss: something Sam Rockwell said.

381

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Marc Preston: He said acting is one of those very few

382

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Marc Preston: things that you can say you do but have

383

00:15:14,628 --> 00:15:15,391

Marc Preston: never booked a gig.

384

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Marc Preston: So many people say, well, I'm a VOTel, I'm

385

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Marc Preston: an actor.

386

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Marc Preston: It doesn't mean that they're not going to

387

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Marc Preston: be.

388

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Marc Preston: But I always tell, because I coach talent.

389

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Marc Preston: I always say it's a marathon, it's not a

390

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Marc Preston: sprint race.

391

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Marc Preston: There's take the time.

392

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Marc Preston: There are people in here, yes, and that's

393

00:15:33,892 --> 00:15:34,907

Marc Preston: going to be like, well, there's a lot more

394

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Marc Preston: competition.

395

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Marc Preston: Now I said no, no, no, there's a lot more

396

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Marc Preston: in the world of voiceover.

397

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Marc Preston: There are a lot more people out there, but

398

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Marc Preston: I don't think there is there.

399

00:15:42,966 --> 00:15:44,225

Marc Preston: Maybe is a little more competition, but

400

00:15:44,245 --> 00:15:45,751

Marc Preston: there's also a lot more work than there

401

00:15:45,851 --> 00:15:48,091

Marc Preston: used to be, at least in the voiceover side

402

00:15:48,111 --> 00:15:48,452

Marc Preston: of things.

403

00:15:49,086 --> 00:15:52,455

Marc Guss: There's a ton more work than there used to

404

00:15:52,516 --> 00:15:52,696

Marc Guss: be.

405

00:15:53,025 --> 00:15:55,030

Marc Guss: So many areas that are popping up,

406

00:15:55,070 --> 00:15:56,774

Marc Guss: especially in the digital and the social

407

00:15:57,435 --> 00:15:57,796

Marc Guss: space.

408

00:15:58,665 --> 00:16:01,810

Marc Guss: You know we look at we always looked at

409

00:16:02,190 --> 00:16:07,639

Marc Guss: television as the gold standard in wanting

410

00:16:07,679 --> 00:16:08,160

Marc Guss: to have.

411

00:16:09,947 --> 00:16:12,031

Marc Guss: We looked at television as a gold standard

412

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Marc Guss: as it relates to success in voiceover,

413

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Marc Guss: where you can have a national network

414

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Marc Guss: commercial, and there's just so many

415

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Marc Guss: opportunities now that you don't have to

416

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Marc Guss: rely on that one campaign to break through.

417

00:16:29,107 --> 00:16:30,753

Marc Guss: There's just so many different ways to do

418

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Marc Guss: it.

419

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Marc Preston: One of the things that we were talking

420

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Marc Preston: about when I mentioned a moment ago.

421

00:16:34,445 --> 00:16:36,353

Marc Preston: It's a marathon, not a sprint race.

422

00:16:36,766 --> 00:16:39,754

Marc Preston: How would you, even from your side of the

423

00:16:39,834 --> 00:16:42,089

Marc Preston: fence not fence, but you know you're part

424

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Marc Preston: of the industry where you're representing

425

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Marc Preston: talent, both the representation and the

426

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Marc Preston: talent as you're going and building and

427

00:16:48,869 --> 00:16:51,796

Marc Preston: creating and finding your niche, if you

428

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Marc Preston: will.

429

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Marc Preston: How do you and what recommendations or

430

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Marc Preston: suggestions do you give to people not

431

00:16:58,727 --> 00:17:00,073

Marc Preston: wanting to lose enthusiasm?

432

00:17:00,305 --> 00:17:01,930

Marc Preston: You know they want to maintain the momentum,

433

00:17:01,950 --> 00:17:03,033

Marc Preston: they want to keep the enthusiasm.

434

00:17:04,065 --> 00:17:05,832

Marc Preston: Do you have any recommendations for those

435

00:17:05,872 --> 00:17:08,311

Marc Preston: people like oh, I'm so tired of this, I

436

00:17:08,331 --> 00:17:09,775

Marc Preston: want something to happen you know that kind

437

00:17:09,815 --> 00:17:10,306

Marc Preston: of thing Right?

438

00:17:10,506 --> 00:17:12,131

Marc Guss: Well, you've heard the saying in the

439

00:17:12,171 --> 00:17:15,769

Marc Guss: entertainment industry, probably on the not

440

00:17:15,809 --> 00:17:18,435

Marc Guss: on the talent side, or maybe on the talent

441

00:17:18,475 --> 00:17:20,908

Marc Guss: side as well we're not here saving lives,

442

00:17:21,329 --> 00:17:23,654

Marc Guss: but we are here enriching lives.

443

00:17:25,565 --> 00:17:27,672

Marc Guss: Think about doctors who are going through

444

00:17:27,692 --> 00:17:29,116

Marc Guss: the training, with medical school

445

00:17:29,225 --> 00:17:32,574

Marc Guss: residencies, et cetera, and they're being

446

00:17:32,614 --> 00:17:32,955

Marc Guss: trained.

447

00:17:34,065 --> 00:17:36,270

Marc Guss: Everyone seems to be.

448

00:17:36,310 --> 00:17:38,856

Marc Guss: I'm trying to think of a vocation that

449

00:17:38,956 --> 00:17:41,769

Marc Guss: doesn't require training, and I'm not

450

00:17:41,949 --> 00:17:44,175

Marc Guss: really thinking of one off top of my head

451

00:17:44,977 --> 00:17:47,009

Marc Guss: right now, and I don't know if I can think

452

00:17:47,069 --> 00:17:49,456

Marc Guss: of a legitimate occupation that doesn't

453

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Marc Guss: require training.

454

00:17:51,248 --> 00:17:53,053

Marc Guss: Why would someone think that they could buy

455

00:17:53,073 --> 00:17:55,548

Marc Guss: a microphone and get into a studio today

456

00:17:56,030 --> 00:17:57,154

Marc Guss: and compete?

457

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Marc Preston: You know what I think it is.

458

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Marc Preston: It is people out.

459

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Marc Preston: It's kind of three things.

460

00:18:01,126 --> 00:18:03,073

Marc Preston: One the gear is cheaper.

461

00:18:03,345 --> 00:18:05,029

Marc Preston: You can actually get pretty good equipment

462

00:18:05,170 --> 00:18:07,215

Marc Preston: for not nearly as much as what it used to

463

00:18:07,255 --> 00:18:07,375

Marc Preston: be.

464

00:18:08,485 --> 00:18:09,510

Marc Preston: The internet exists.

465

00:18:09,591 --> 00:18:12,204

Marc Preston: People have, you know, the ability to go

466

00:18:12,224 --> 00:18:13,870

Marc Preston: create opportunities on their own, or

467

00:18:13,930 --> 00:18:16,568

Marc Preston: seemingly so, Companies out there that like,

468

00:18:16,648 --> 00:18:18,053

Marc Preston: oh yeah, come on, pay us some money, we'll

469

00:18:18,073 --> 00:18:18,775

Marc Preston: help you get auditions.

470

00:18:19,807 --> 00:18:21,932

Marc Guss: Right, but I could get a great guitar and I

471

00:18:21,952 --> 00:18:22,794

Marc Guss: don't know what I'm doing.

472

00:18:23,876 --> 00:18:24,518

Marc Guss: I can get that.

473

00:18:24,865 --> 00:18:26,851

Marc Preston: That's a great example, and I think that

474

00:18:27,293 --> 00:18:28,075

Marc Preston: there's no one path.

475

00:18:28,345 --> 00:18:29,611

Marc Preston: Everybody follows their own path.

476

00:18:30,105 --> 00:18:32,394

Marc Preston: There is no assembly line to get you there,

477

00:18:32,445 --> 00:18:34,331

Marc Preston: and I think that like your path, though.

478

00:18:34,471 --> 00:18:36,156

Marc Preston: Like, did you think getting the law degree

479

00:18:36,305 --> 00:18:37,068

Marc Preston: or going to law school?

480

00:18:37,088 --> 00:18:38,211

Marc Preston: Did you think that that was going?

481

00:18:38,452 --> 00:18:40,127

Marc Preston: Was that like, okay, I'm going to do this

482

00:18:40,328 --> 00:18:45,348

Marc Preston: with an eye on being a talent agent, or was

483

00:18:45,368 --> 00:18:45,849

Marc Preston: that something?

484

00:18:45,869 --> 00:18:47,173

Marc Preston: That's like oh, you did okay.

485

00:18:47,765 --> 00:18:50,791

Marc Guss: Yeah, my cousin, my first cousin, was the

486

00:18:50,852 --> 00:18:54,058

Marc Guss: president of a big talent agency, new York,

487

00:18:54,606 --> 00:18:57,012

Marc Guss: and I am the youngest cousin.

488

00:18:57,052 --> 00:18:59,387

Marc Guss: He's the oldest cousin, so he must be

489

00:18:59,427 --> 00:19:05,778

Marc Guss: really old and he, I was really excited.

490

00:19:06,206 --> 00:19:09,226

Marc Guss: He was always the life of the party I don't

491

00:19:09,266 --> 00:19:11,774

Marc Guss: see myself as always the life of the party.

492

00:19:12,045 --> 00:19:13,672

Marc Guss: I loved what he did.

493

00:19:13,765 --> 00:19:15,049

Marc Guss: I loved what.

494

00:19:15,710 --> 00:19:18,057

Marc Guss: I loved being hearing the stories.

495

00:19:18,125 --> 00:19:21,514

Marc Guss: I mean, he represented so many great talent

496

00:19:22,236 --> 00:19:25,365

Marc Guss: and I just grew up, I don't know, 11 years

497

00:19:25,405 --> 00:19:28,491

Marc Guss: old, 12 years old, doing shows during the

498

00:19:28,551 --> 00:19:31,778

Marc Guss: holidays with my sister and coming up with

499

00:19:31,838 --> 00:19:32,319

Marc Guss: a program.

500

00:19:32,525 --> 00:19:38,495

Marc Guss: And he's there and one of his, one of his

501

00:19:39,016 --> 00:19:41,180

Marc Guss: relationships was with an A-list celebrity.

502

00:19:41,445 --> 00:19:44,695

Marc Guss: She's there watching my show with my sister.

503

00:19:45,026 --> 00:19:47,408

Marc Guss: I just thought it was really cool and I got

504

00:19:47,428 --> 00:19:50,157

Marc Guss: to know it and I took my own path because I

505

00:19:50,317 --> 00:19:52,344

Marc Guss: didn't take an internship or an

506

00:19:52,805 --> 00:19:58,681

Marc Guss: assistantship or an agent agency position

507

00:19:58,862 --> 00:19:59,985

Marc Guss: with his company.

508

00:20:00,832 --> 00:20:02,505

Marc Guss: I wasn't even going to entertain that, I

509

00:20:02,545 --> 00:20:03,248

Marc Guss: just wanted you know.

510

00:20:03,268 --> 00:20:04,854

Marc Guss: So I went to law school.

511

00:20:05,326 --> 00:20:08,153

Marc Guss: I looked at that as building on an

512

00:20:08,213 --> 00:20:13,750

Marc Guss: entrepreneurial path and I just thought

513

00:20:13,790 --> 00:20:16,154

Marc Guss: that that was going to be another, a unique

514

00:20:16,194 --> 00:20:19,806

Marc Guss: feather in my cap as I pursued this

515

00:20:19,867 --> 00:20:20,269

Marc Guss: business.

516

00:20:22,808 --> 00:20:28,217

Marc Guss: So, yeah, I didn't go to law school to make

517

00:20:28,277 --> 00:20:32,864

Marc Guss: law review or to worry about where I was

518

00:20:32,924 --> 00:20:33,465

Marc Guss: graduating.

519

00:20:33,666 --> 00:20:36,124

Marc Guss: You know what half of the class or whatever

520

00:20:36,144 --> 00:20:38,530

Marc Guss: it is I just I was.

521

00:20:38,550 --> 00:20:42,338

Marc Guss: I'm sure I was in the minority of students

522

00:20:42,639 --> 00:20:45,806

Marc Guss: who just didn't think like that because I

523

00:20:45,887 --> 00:20:47,713

Marc Guss: knew that, because I wanted a law degree,

524

00:20:47,946 --> 00:20:49,751

Marc Guss: and at the end of the day you get a law

525

00:20:49,771 --> 00:20:51,436

Marc Guss: degree or you get any degree.

526

00:20:52,165 --> 00:20:54,111

Marc Guss: It's not going to, it's not going to

527

00:20:54,171 --> 00:20:56,096

Marc Guss: guarantee you any kind of success.

528

00:20:56,326 --> 00:20:58,794

Marc Guss: You're going to have to hustle with that

529

00:20:58,834 --> 00:20:59,195

Marc Guss: degree.

530

00:20:59,366 --> 00:21:03,265

Marc Guss: So to me, I was going to have a good time,

531

00:21:03,406 --> 00:21:05,355

Marc Guss: I was going to be involved in the

532

00:21:05,395 --> 00:21:07,324

Marc Guss: entertainment world while I was in law

533

00:21:07,344 --> 00:21:07,505

Marc Guss: school.

534

00:21:07,625 --> 00:21:10,032

Marc Guss: Like, I found this, this I didn't even put

535

00:21:10,052 --> 00:21:11,516

Marc Guss: this in my book and I don't know why it

536

00:21:11,565 --> 00:21:13,752

Marc Guss: didn't, but there was a show called the

537

00:21:13,812 --> 00:21:17,163

Marc Guss: libel show, l-i-b-e-l, and it was a

538

00:21:17,203 --> 00:21:18,750

Marc Guss: tradition at Syracuse Law School.

539

00:21:19,045 --> 00:21:22,075

Marc Guss: By the way, that's Biden's El Amado too.

540

00:21:22,245 --> 00:21:23,310

Marc Guss: He went to Syracuse Law School.

541

00:21:23,805 --> 00:21:24,246

Marc Guss: I was there.

542

00:21:25,248 --> 00:21:28,654

Marc Guss: I was there when his son Beau was there, as

543

00:21:29,094 --> 00:21:30,417

Marc Guss: a year or two prior.

544

00:21:31,679 --> 00:21:32,486

Marc Guss: I was first year, I think.

545

00:21:32,526 --> 00:21:40,132

Marc Guss: I think he was second or third year and I

546

00:21:40,792 --> 00:21:44,177

Marc Guss: was in the student lounge just overhearing

547

00:21:44,197 --> 00:21:44,317

Marc Guss: that.

548

00:21:44,357 --> 00:21:47,965

Marc Guss: There was this show that happened in the

549

00:21:48,005 --> 00:21:50,451

Marc Guss: spring where you would lampoon professors

550

00:21:50,491 --> 00:21:53,597

Marc Guss: get on stage and you know, just do fun

551

00:21:53,637 --> 00:21:54,038

Marc Guss: things.

552

00:21:54,587 --> 00:21:57,128

Marc Guss: It was drinking, it was just a nice time

553

00:21:57,349 --> 00:22:04,030

Marc Guss: out from the daily grind and I participated

554

00:22:04,291 --> 00:22:06,817

Marc Guss: in the first year of law school.

555

00:22:07,037 --> 00:22:08,951

Marc Guss: In it I did a skit, a Saturday Night Live

556

00:22:08,991 --> 00:22:09,232

Marc Guss: skit.

557

00:22:09,665 --> 00:22:11,352

Marc Guss: I was part of the Hans and Franz.

558

00:22:11,946 --> 00:22:13,691

Marc Guss: I don't know if I was Hans or Franz, but I

559

00:22:13,731 --> 00:22:16,137

Marc Guss: was one of them and we were going to pump

560

00:22:16,225 --> 00:22:17,766

Marc Guss: you up Next year.

561

00:22:18,087 --> 00:22:19,913

Marc Guss: I took charge of the whole show.

562

00:22:20,325 --> 00:22:23,466

Marc Guss: It went from let's just get on stage and do

563

00:22:23,594 --> 00:22:26,376

Marc Guss: what we can to no, no, we're going to be

564

00:22:26,545 --> 00:22:28,551

Marc Guss: submitting scripts and we're going to turn

565

00:22:28,571 --> 00:22:29,253

Marc Guss: this into.

566

00:22:29,694 --> 00:22:30,806

Marc Guss: You know, we're going to bring it to a real

567

00:22:30,866 --> 00:22:32,510

Marc Guss: venue and we're going to sell tickets and

568

00:22:33,372 --> 00:22:37,288

Marc Guss: it was a production and you know I took

569

00:22:37,329 --> 00:22:38,170

Marc Guss: jabs for it.

570

00:22:38,331 --> 00:22:39,634

Marc Guss: You know where.

571

00:22:39,754 --> 00:22:40,295

Marc Guss: You know people.

572

00:22:40,736 --> 00:22:42,810

Marc Guss: Someone actually did a skit in the show,

573

00:22:43,372 --> 00:22:44,496

Marc Guss: who you know.

574

00:22:44,636 --> 00:22:46,724

Marc Guss: This guy gets on stage with a hat and long

575

00:22:46,784 --> 00:22:48,730

Marc Guss: hair and they're like hey, I'm Marc Us, I'm

576

00:22:48,750 --> 00:22:50,755

Marc Guss: the producer, I'm the director, I'm the one

577

00:22:50,875 --> 00:22:53,089

Marc Guss: after and you were sort of the Lauren

578

00:22:53,109 --> 00:22:55,475

Marc Guss: Michaels of Syracuse at that time, I guess.

579

00:22:55,535 --> 00:22:55,956

Marc Guss: Yeah.

580

00:22:56,785 --> 00:22:58,291

Marc Guss: So I'm like how am I going to top second

581

00:22:58,331 --> 00:22:58,492

Marc Guss: year?

582

00:22:58,725 --> 00:23:01,351

Marc Guss: So we go to third year and we, you know, we

583

00:23:01,372 --> 00:23:03,316

Marc Guss: make an even bigger show and to this day

584

00:23:03,765 --> 00:23:07,590

Marc Guss: the libel show exists to you know, level

585

00:23:07,630 --> 00:23:15,100

Marc Guss: that it wasn't years prior to me taking it

586

00:23:15,785 --> 00:23:15,945

Marc Guss: over.

587

00:23:23,565 --> 00:23:24,830

Marc Preston: The interesting thing about the book and

588

00:23:24,870 --> 00:23:27,662

Marc Preston: again it's instincts of a talent agent,

589

00:23:27,842 --> 00:23:29,588

Marc Preston: entrepreneurial, take aways from an

590

00:23:29,628 --> 00:23:30,431

Marc Preston: industry insider.

591

00:23:31,925 --> 00:23:34,805

Marc Preston: It's on Amazon right now, of course, but

592

00:23:34,825 --> 00:23:36,634

Marc Preston: when you said instincts and it reminds me

593

00:23:36,654 --> 00:23:39,145

Marc Preston: of this quote which I kick out there often,

594

00:23:39,346 --> 00:23:41,051

Marc Preston: from Sanford Misenery says act.

595

00:23:41,573 --> 00:23:44,362

Marc Preston: It said act before you think your instincts

596

00:23:44,462 --> 00:23:46,048

Marc Preston: are more honest than your thoughts.

597

00:23:47,405 --> 00:23:49,510

Marc Preston: Some people may call it their gut or their

598

00:23:49,570 --> 00:23:51,274

Marc Preston: subconscious or whatever have you.

599

00:23:53,245 --> 00:23:55,135

Marc Preston: The more you do it, do you find that the

600

00:23:55,195 --> 00:23:56,482

Marc Preston: longer you've done this, your instincts

601

00:23:56,523 --> 00:23:58,030

Marc Preston: become more and more refined?

602

00:23:58,285 --> 00:23:59,830

Marc Preston: Do you like, actually operate off of

603

00:23:59,910 --> 00:24:00,332

Marc Preston: instinct?

604

00:24:00,573 --> 00:24:02,811

Marc Preston: For you, what is the traditional path?

605

00:24:03,385 --> 00:24:07,377

Marc Guss: I think, more importantly, the longer you

606

00:24:07,437 --> 00:24:10,005

Marc Guss: live, the more you're instant, the sharper

607

00:24:10,025 --> 00:24:11,129

Marc Guss: your instincts are going to be.

608

00:24:11,725 --> 00:24:15,391

Marc Guss: I think my instincts in life in general

609

00:24:15,972 --> 00:24:20,899

Marc Guss: have been sharpened by experiences that I

610

00:24:20,919 --> 00:24:26,271

Marc Guss: didn't anticipate, and it happens with

611

00:24:27,574 --> 00:24:28,136

Marc Guss: business too.

612

00:24:28,365 --> 00:24:28,867

Marc Guss: It happens.

613

00:24:29,469 --> 00:24:30,132

Marc Guss: It happened to me.

614

00:24:30,285 --> 00:24:33,110

Marc Guss: It happened when a client came into my

615

00:24:33,190 --> 00:24:36,978

Marc Guss: office and said at some point and he was

616

00:24:37,058 --> 00:24:40,932

Marc Guss: very successful, I turned him into a very

617

00:24:40,972 --> 00:24:44,228

Marc Guss: successful voice talent and he said listen,

618

00:24:44,248 --> 00:24:46,293

Marc Guss: it's just business, blah, blah, blah, blah,

619

00:24:46,313 --> 00:24:49,010

Marc Guss: blah, blah blah and he leaves the agency,

620

00:24:50,365 --> 00:24:51,880

Marc Guss: thank you.

621

00:24:53,528 --> 00:24:55,694

Marc Guss: I always tell people who are in this

622

00:24:55,754 --> 00:25:01,897

Marc Guss: business you can't look at your clients as

623

00:25:02,565 --> 00:25:06,035

Marc Guss: your quote unquote friends and family,

624

00:25:07,027 --> 00:25:08,492

Marc Guss: because I've seen it too many times.

625

00:25:08,805 --> 00:25:12,452

Marc Guss: You're in a business and people get too

626

00:25:12,532 --> 00:25:15,757

Marc Guss: tied up in that and make themselves

627

00:25:15,818 --> 00:25:16,459

Marc Guss: vulnerable.

628

00:25:17,666 --> 00:25:20,692

Marc Guss: I saw one of my colleagues at the big

629

00:25:20,772 --> 00:25:24,925

Marc Guss: agency that I was at make a client into an

630

00:25:25,386 --> 00:25:32,250

Marc Guss: A plus list television personality and 10

631

00:25:32,290 --> 00:25:34,716

Marc Guss: years later it was that conversation.

632

00:25:36,047 --> 00:25:37,893

Marc Guss: I don't think he ever anticipated having

633

00:25:37,913 --> 00:25:40,030

Marc Guss: that conversation, that that conversation

634

00:25:40,050 --> 00:25:45,955

Marc Guss: would be had, but it was and it takes you

635

00:25:46,035 --> 00:25:48,627

Marc Guss: down in so many different ways, not just

636

00:25:48,647 --> 00:25:52,113

Marc Guss: professionally, but professionally affects

637

00:25:52,173 --> 00:25:55,911

Marc Guss: your personal, your success, your income,

638

00:25:56,412 --> 00:25:58,557

Marc Guss: your reputation, your everything.

639

00:25:59,206 --> 00:26:00,049

Marc Guss: But when you're younger.

640

00:26:00,170 --> 00:26:01,113

Marc Preston: I mean, Marc, did you think when you're

641

00:26:01,153 --> 00:26:02,809

Marc Preston: younger it's really hard to draw that line

642

00:26:02,849 --> 00:26:04,996

Marc Preston: of delineation compared to decades in it.

643

00:26:05,186 --> 00:26:07,948

Marc Guss: I totally yeah, totally Do you ever look

644

00:26:07,968 --> 00:26:09,167

Marc Guss: back at when you're younger, go.

645

00:26:09,207 --> 00:26:10,151

Marc Preston: Why did I ever do that?

646

00:26:10,245 --> 00:26:10,526

Marc Preston: You have to go.

647

00:26:10,727 --> 00:26:12,292

Marc Preston: Stop kicking your younger self going.

648

00:26:13,026 --> 00:26:15,333

Marc Guss: I didn't have decades of experience to

649

00:26:15,413 --> 00:26:18,833

Marc Guss: actually know All the time and I don't know.

650

00:26:19,206 --> 00:26:20,930

Marc Guss: I hope I don't, but I might be kicking

651

00:26:20,950 --> 00:26:24,097

Marc Guss: myself in a year or two or three or five

652

00:26:24,465 --> 00:26:26,353

Marc Guss: Probably will to some degree.

653

00:26:26,585 --> 00:26:27,710

Marc Preston: Well, don't you think that's good news?

654

00:26:27,730 --> 00:26:29,288

Marc Preston: That's okay, I mean, because that means

655

00:26:29,308 --> 00:26:30,131

Marc Preston: you're learning something.

656

00:26:30,151 --> 00:26:30,633

Marc Preston: You've grown.

657

00:26:30,705 --> 00:26:32,051

Marc Guss: Yeah, exactly I was just going to say that

658

00:26:32,071 --> 00:26:33,168

Marc Guss: more You're so smart.

659

00:26:33,189 --> 00:26:38,435

Marc Guss: I mean I really commend you for doing what

660

00:26:38,475 --> 00:26:42,002

Marc Guss: you do and building out what you've built

661

00:26:42,183 --> 00:26:46,813

Marc Guss: out, and from coaching to performing, to

662

00:26:46,973 --> 00:26:49,698

Marc Guss: creating the biggest voice over Facebook

663

00:26:49,718 --> 00:26:53,152

Marc Guss: community to now doing podcasts You're

664

00:26:53,192 --> 00:26:53,883

Marc Guss: always trying.

665

00:26:54,105 --> 00:26:56,718

Marc Guss: You're always trying to push the envelope.

666

00:26:56,858 --> 00:26:57,341

Marc Guss: I love that.

667

00:26:57,501 --> 00:26:58,245

Marc Preston: Well, I appreciate it.

668

00:26:58,747 --> 00:27:00,193

Marc Preston: Yeah, I started the podcast.

669

00:27:00,426 --> 00:27:02,192

Marc Preston: This actually came from a conversation with

670

00:27:02,232 --> 00:27:03,969

Marc Preston: my kids we were discussing when I had a

671

00:27:04,009 --> 00:27:06,516

Marc Preston: syndicated show on the ABC radio networks,

672

00:27:06,545 --> 00:27:09,911

Marc Preston: which is pretty popular, and I realized the

673

00:27:09,951 --> 00:27:11,275

Marc Preston: only thing they remember is the lobby.

674

00:27:11,345 --> 00:27:13,355

Marc Preston: We had this really cool atrium lobby and

675

00:27:13,375 --> 00:27:15,265

Marc Preston: the head of and the security guard always

676

00:27:15,385 --> 00:27:16,790

Marc Preston: brought really good coloring books to the

677

00:27:16,810 --> 00:27:17,854

Marc Preston: kids when they hang out with me.

678

00:27:17,925 --> 00:27:19,031

Marc Preston: But they don't really remember anything.

679

00:27:19,085 --> 00:27:20,771

Marc Preston: I was like man daddy used to be cool once

680

00:27:20,812 --> 00:27:21,354

Marc Preston: upon a time.

681

00:27:21,586 --> 00:27:22,850

Announcer: You know, and.

682

00:27:22,910 --> 00:27:24,234

Marc Preston: But I was thinking, you know what do I miss

683

00:27:24,274 --> 00:27:25,166

Marc Preston: about radio, was it?

684

00:27:25,527 --> 00:27:26,550

Marc Preston: There are a lot of things that just didn't

685

00:27:26,590 --> 00:27:26,851

Marc Preston: miss.

686

00:27:26,911 --> 00:27:29,148

Marc Preston: The industry has evolved, but I miss great

687

00:27:29,188 --> 00:27:31,054

Marc Preston: conversations talking about it.

688

00:27:31,245 --> 00:27:33,072

Marc Preston: Now you did go from being an agent to a

689

00:27:33,153 --> 00:27:36,285

Marc Preston: manager and for the layperson kind of

690

00:27:36,345 --> 00:27:37,852

Marc Preston: defined what the difference is.

691

00:27:39,705 --> 00:27:41,517

Marc Preston: Ok, I'm going to say traditionally, what's

692

00:27:41,538 --> 00:27:43,167

Marc Preston: the difference between an agent and manager?

693

00:27:44,011 --> 00:27:47,405

Marc Preston: And now you know, kind of expand on that,

694

00:27:47,505 --> 00:27:48,793

Marc Preston: if you would kind of a two part question.

695

00:27:48,854 --> 00:27:50,685

Marc Preston: How do you think that the position of a

696

00:27:50,765 --> 00:27:54,696

Marc Preston: manager has evolved as part of a talents

697

00:27:54,776 --> 00:27:55,077

Marc Preston: team?

698

00:27:56,928 --> 00:28:03,238

Marc Guss: So managers traditionally in theatrical

699

00:28:03,298 --> 00:28:05,287

Marc Guss: which is again television, motion picture,

700

00:28:05,348 --> 00:28:05,790

Marc Guss: theater, etc.

701

00:28:06,867 --> 00:28:12,658

Marc Guss: They are more of the guidance, part of the

702

00:28:12,698 --> 00:28:17,729

Marc Guss: career and, quote unquote, hand holding the

703

00:28:18,190 --> 00:28:20,557

Marc Guss: agents traditionally are the bookers.

704

00:28:21,767 --> 00:28:26,197

Marc Guss: Managers don't really didn't book for a

705

00:28:26,257 --> 00:28:26,698

Marc Guss: long time.

706

00:28:26,745 --> 00:28:29,073

Marc Guss: I think it's happening more and more so in

707

00:28:29,113 --> 00:28:29,635

Marc Guss: theatrical.

708

00:28:30,226 --> 00:28:33,153

Marc Guss: But when I was at William Morris there were

709

00:28:33,333 --> 00:28:38,345

Marc Guss: a few managers out there who were

710

00:28:38,425 --> 00:28:42,935

Marc Guss: representing talent for movie trailers and

711

00:28:42,975 --> 00:28:47,512

Marc Guss: a sprinkling of promos and I would get some

712

00:28:47,552 --> 00:28:49,597

Marc Guss: calls from these managers asking if they

713

00:28:49,617 --> 00:28:51,771

Marc Guss: could represent some of my talent as a

714

00:28:51,811 --> 00:28:52,173

Marc Guss: manager.

715

00:28:52,265 --> 00:28:55,473

Marc Guss: And I was always, you know, as an agent.

716

00:28:55,533 --> 00:28:57,866

Marc Guss: I was a lot more territorial than I am now,

717

00:28:57,947 --> 00:29:00,879

Marc Guss: because now it's just, you know everything

718

00:29:00,939 --> 00:29:01,341

Marc Guss: is about.

719

00:29:01,984 --> 00:29:04,833

Marc Guss: You know, if you have an agent, good, we're

720

00:29:04,854 --> 00:29:06,831

Marc Guss: a manager, we're, you know, we're all part

721

00:29:06,891 --> 00:29:07,654

Marc Guss: of your world.

722

00:29:07,985 --> 00:29:09,816

Marc Preston: You're kind of more of a 30,000 foot view

723

00:29:09,876 --> 00:29:11,485

Marc Preston: of their entire career is kind of what

724

00:29:11,505 --> 00:29:14,331

Marc Preston: you're saying, kind of looking at and also

725

00:29:14,632 --> 00:29:16,978

Marc Preston: kind of projecting where they want to go,

726

00:29:17,826 --> 00:29:18,730

Marc Preston: how to get them where they want to go.

727

00:29:19,568 --> 00:29:20,753

Marc Guss: Right how to get to where they want to go.

728

00:29:20,845 --> 00:29:23,954

Marc Guss: But the table was set in management and

729

00:29:23,994 --> 00:29:26,392

Marc Guss: voiceover it was pretty much movie trailers

730

00:29:27,166 --> 00:29:30,733

Marc Guss: and when I started the management company

731

00:29:31,675 --> 00:29:33,546

Marc Guss: with Phil Phil Sukvan, who's my business

732

00:29:33,586 --> 00:29:37,393

Marc Guss: partner, we were thinking because we

733

00:29:38,035 --> 00:29:40,606

Marc Guss: started the management company as somewhat

734

00:29:40,646 --> 00:29:42,571

Marc Guss: of a traditional management company in

735

00:29:42,591 --> 00:29:45,907

Marc Guss: voiceover, which represented talent for

736

00:29:46,328 --> 00:29:48,394

Marc Guss: movie trailers, promos, narration.

737

00:29:49,205 --> 00:29:51,510

Marc Guss: That was pretty much the extent of like

738

00:29:51,590 --> 00:29:56,346

Marc Guss: those areas seem to be clumped together in

739

00:29:56,667 --> 00:29:59,753

Marc Guss: departments within talent agencies,

740

00:30:00,174 --> 00:30:02,298

Marc Guss: commercial talent agencies, within

741

00:30:02,358 --> 00:30:02,879

Marc Guss: voiceover.

742

00:30:03,485 --> 00:30:06,593

Marc Guss: No one dared to go into the mainstream,

743

00:30:07,155 --> 00:30:10,629

Marc Guss: which was commercial, and I was like, wait,

744

00:30:10,730 --> 00:30:12,774

Marc Guss: if we're the management model, by the way,

745

00:30:13,616 --> 00:30:14,318

Marc Guss: is you?

746

00:30:14,458 --> 00:30:16,753

Marc Guss: You represent you typically represent a lot

747

00:30:16,793 --> 00:30:20,045

Marc Guss: less talent and you're overseeing their

748

00:30:20,105 --> 00:30:22,491

Marc Guss: entire career, you're guiding them, you're,

749

00:30:22,591 --> 00:30:25,625

Marc Guss: you're literally overseeing everything they

750

00:30:25,666 --> 00:30:27,811

Marc Guss: do, whether you get it for them or not.

751

00:30:28,192 --> 00:30:29,817

Marc Guss: You're part of that world.

752

00:30:30,605 --> 00:30:33,030

Marc Guss: So if I was going to be part of a

753

00:30:33,110 --> 00:30:37,159

Marc Guss: successful talents world, that of an of

754

00:30:37,325 --> 00:30:42,054

Marc Guss: areas that I wasn't responsible for, for

755

00:30:42,114 --> 00:30:45,380

Marc Guss: getting them, then I always thought that

756

00:30:45,885 --> 00:30:48,052

Marc Guss: then you know we need to provide as many

757

00:30:48,132 --> 00:30:50,526

Marc Guss: opportunities as possible for talent we

758

00:30:50,566 --> 00:30:51,267

Marc Guss: can't like.

759

00:30:51,327 --> 00:30:52,250

Marc Guss: Why, why am I?

760

00:30:52,290 --> 00:30:52,931

Marc Guss: Why are we not?

761

00:30:54,094 --> 00:30:56,466

Marc Guss: Why are we not providing commercial

762

00:30:56,506 --> 00:30:57,930

Marc Guss: opportunities, digital opportunities,

763

00:30:58,411 --> 00:31:01,137

Marc Guss: social, political imaging?

764

00:31:01,926 --> 00:31:03,111

Marc Guss: You know just everything.

765

00:31:03,305 --> 00:31:05,515

Marc Preston: Like YouTube that was considered to be.

766

00:31:06,258 --> 00:31:07,403

Marc Preston: I don't know about acting just in terms of

767

00:31:07,443 --> 00:31:07,865

Marc Preston: voiceover.

768

00:31:07,945 --> 00:31:09,331

Marc Preston: I remember thinking, oh, they move it over

769

00:31:09,371 --> 00:31:10,114

Marc Preston: to the internet.

770

00:31:10,205 --> 00:31:11,471

Marc Preston: Oh, that's like a little extra.

771

00:31:11,685 --> 00:31:14,433

Marc Preston: You know now the way people consume media.

772

00:31:14,674 --> 00:31:17,572

Marc Preston: It's primary, it's kind of like that's it's

773

00:31:17,632 --> 00:31:18,254

Marc Preston: primary.

774

00:31:18,706 --> 00:31:23,214

Marc Guss: I'm sure the union code will change and

775

00:31:23,415 --> 00:31:25,619

Marc Guss: adjust, hopefully, accordingly.

776

00:31:26,425 --> 00:31:27,830

Marc Guss: But yeah, it's.

777

00:31:28,733 --> 00:31:29,615

Marc Guss: It's a whole different world.

778

00:31:30,346 --> 00:31:31,660

Marc Preston: Well, you're talking about how things have

779

00:31:31,701 --> 00:31:33,872

Marc Preston: changed, and that's one of the things I try

780

00:31:33,913 --> 00:31:37,005

Marc Preston: to instill in my kids and even students is

781

00:31:37,025 --> 00:31:39,412

Marc Preston: I'm like you know, the only constant in

782

00:31:39,512 --> 00:31:44,190

Marc Preston: life is change, and I found that success.

783

00:31:45,493 --> 00:31:47,498

Marc Preston: You know, the ride is a lot more enjoyable

784

00:31:47,545 --> 00:31:48,590

Marc Preston: when you kind of embrace it.

785

00:31:49,027 --> 00:31:50,452

Marc Preston: I liken it to a wave.

786

00:31:51,125 --> 00:31:52,752

Marc Preston: The wave's going to come, whether you like

787

00:31:52,772 --> 00:31:53,193

Marc Preston: it or not.

788

00:31:53,245 --> 00:31:54,873

Marc Preston: And if you're on a surfboard now, you know

789

00:31:54,933 --> 00:31:56,726

Marc Preston: sometimes you'll be flipped around, have

790

00:31:56,746 --> 00:31:58,152

Marc Preston: your head driven to the sand, but sometimes

791

00:31:58,172 --> 00:31:59,227

Marc Preston: you catch a really nice ride.

792

00:31:59,267 --> 00:31:59,729

Marc Preston: But it's going to.

793

00:31:59,809 --> 00:32:00,993

Marc Preston: It's how you adapt.

794

00:32:01,885 --> 00:32:02,407

Marc Guss: Well, it's taking.

795

00:32:02,568 --> 00:32:03,671

Marc Guss: It's taking risks.

796

00:32:04,073 --> 00:32:05,907

Marc Guss: Oh, indeed, like what are we?

797

00:32:06,368 --> 00:32:10,035

Marc Guss: What are the downs, what's the downside of

798

00:32:10,095 --> 00:32:12,039

Marc Guss: taking a risk in your career?

799

00:32:12,285 --> 00:32:13,749

Marc Guss: Like taking a risk.

800

00:32:14,130 --> 00:32:15,814

Marc Guss: Like there are different levels of taking

801

00:32:15,894 --> 00:32:17,257

Marc Guss: risks in life.

802

00:32:17,365 --> 00:32:24,738

Marc Guss: There's there's invasions and consequences

803

00:32:24,898 --> 00:32:26,080

Marc Guss: and life and death.

804

00:32:26,626 --> 00:32:27,945

Marc Guss: Like, what are we talking about here?

805

00:32:28,065 --> 00:32:29,750

Marc Guss: We're you know the risk that we're taking

806

00:32:30,031 --> 00:32:35,487

Marc Guss: to make the business better, to make our,

807

00:32:35,748 --> 00:32:38,177

Marc Guss: to elevate our clients careers, to elevate

808

00:32:38,559 --> 00:32:42,972

Marc Guss: and enrich our own day to day and just try

809

00:32:42,992 --> 00:32:44,957

Marc Guss: to do something that no one's done before.

810

00:32:45,205 --> 00:32:50,235

Marc Guss: Like, why, why go with the flow of, of the

811

00:32:50,316 --> 00:32:51,759

Marc Guss: way, of the status quo?

812

00:32:52,145 --> 00:32:54,193

Marc Guss: Like, if you're, if you have good

813

00:32:54,213 --> 00:32:56,782

Marc Guss: intentions, you're only going to make the

814

00:32:56,822 --> 00:32:57,464

Marc Guss: business better.

815

00:32:57,484 --> 00:32:58,973

Marc Preston: Yeah, it's kind of, even if you look back

816

00:32:59,013 --> 00:32:59,234

Marc Preston: to.

817

00:32:59,596 --> 00:33:01,266

Marc Preston: One of the examples I like to use is I got

818

00:33:01,326 --> 00:33:02,510

Marc Preston: an old 19,.

819

00:33:03,152 --> 00:33:04,948

Marc Preston: It was some movie, it was a DVD and one of

820

00:33:04,968 --> 00:33:07,119

Marc Preston: the things I love streaming, but I I love

821

00:33:07,139 --> 00:33:09,229

Marc Preston: the DVD features they would have you know

822

00:33:09,249 --> 00:33:11,051

Marc Preston: the outtakes and one of the things they did

823

00:33:11,071 --> 00:33:13,085

Marc Preston: it was an 80s movie and they had some movie

824

00:33:13,206 --> 00:33:15,576

Marc Preston: trailers from the 80s and there was a.

825

00:33:15,858 --> 00:33:17,826

Marc Preston: You listen to them and they're like, okay,

826

00:33:17,907 --> 00:33:19,292

Marc Preston: ah, this sounds like the 80s, without a

827

00:33:19,352 --> 00:33:19,613

Marc Preston: doubt.

828

00:33:20,186 --> 00:33:23,699

Marc Preston: Now I don't know where Don LaFontaine got

829

00:33:23,739 --> 00:33:25,629

Marc Preston: the whole in a world thing, you know, but

830

00:33:25,710 --> 00:33:28,815

Marc Preston: he changed the game, I mean, any earlier.

831

00:33:28,876 --> 00:33:30,142

Marc Preston: Let's say, if somebody tried to do that in

832

00:33:30,162 --> 00:33:32,161

Marc Preston: the 70s and be like what are you doing, man,

833

00:33:32,202 --> 00:33:32,485

Marc Preston: what is that?

834

00:33:32,645 --> 00:33:35,554

Marc Preston: But he hit the right time, right delivery,

835

00:33:35,654 --> 00:33:36,176

Marc Preston: right idea.

836

00:33:36,865 --> 00:33:39,833

Marc Preston: And then it became the thing you know I

837

00:33:39,933 --> 00:33:43,247

Marc Preston: love watching when somebody becomes across

838

00:33:43,268 --> 00:33:46,040

Marc Preston: the board could be music, could be anything,

839

00:33:46,261 --> 00:33:46,602

Marc Preston: you know.

840

00:33:46,663 --> 00:33:48,814

Marc Preston: It's like I, I marvel looking at my kids.

841

00:33:49,316 --> 00:33:50,865

Marc Preston: They look like TikTok or YouTube.

842

00:33:50,966 --> 00:33:53,381

Marc Preston: I'm like I look at some of these YouTubers

843

00:33:53,421 --> 00:33:54,728

Marc Preston: and go, they're making how much money for

844

00:33:54,748 --> 00:33:57,835

Marc Preston: doing what again, you know, and um, right,

845

00:33:58,016 --> 00:33:59,664

Marc Preston: but it's going to change, it's going to go

846

00:33:59,704 --> 00:34:00,629

Marc Preston: that way and it's in.

847

00:34:00,649 --> 00:34:02,039

Marc Preston: The pendulum will swing again.

848

00:34:02,723 --> 00:34:03,666

Marc Guss: Um, right, but Marc, you're.

849

00:34:04,007 --> 00:34:07,615

Marc Guss: Marc, you are part of that because they're

850

00:34:07,876 --> 00:34:08,578

Marc Guss: listening to you.

851

00:34:09,165 --> 00:34:13,512

Marc Preston: prior to the video yeah, as far as changes

852

00:34:13,572 --> 00:34:15,001

Marc Preston: go, what do you think the most monumental

853

00:34:15,041 --> 00:34:16,770

Marc Preston: things that are going on that have happened

854

00:34:16,810 --> 00:34:19,048

Marc Preston: in recent history they're going on now, as

855

00:34:19,108 --> 00:34:22,116

Marc Preston: far as people who want to do VO or they

856

00:34:22,156 --> 00:34:24,872

Marc Preston: want to act, they want to, they want to do

857

00:34:24,912 --> 00:34:28,094

Marc Preston: something creative, Uh, you know, it seems

858

00:34:28,174 --> 00:34:30,104

Marc Preston: like it's more accessible to him.

859

00:34:30,124 --> 00:34:30,365

Marc Preston: I don't know.

860

00:34:30,465 --> 00:34:31,609

Marc Preston: Did you see the new, for instance?

861

00:34:31,629 --> 00:34:32,211

Marc Preston: Did you see the new?

862

00:34:32,451 --> 00:34:33,976

Marc Preston: Uh, I love Judd Apatow.

863

00:34:34,185 --> 00:34:35,429

Marc Preston: I mean, I'm a big fan of his and he has

864

00:34:35,449 --> 00:34:36,532

Marc Preston: that new movie, the uh.

865

00:34:37,174 --> 00:34:39,483

Marc Preston: Uh, the bubble on Netflix about them

866

00:34:39,503 --> 00:34:39,685

Marc Preston: shooting.

867

00:34:39,765 --> 00:34:44,718

Marc Guss: No, I, I that's on my list and I I have

868

00:34:44,798 --> 00:34:48,188

Marc Guss: been pushing my Netflix and and streaming

869

00:34:48,891 --> 00:34:51,361

Marc Guss: um binging off for quite some time.

870

00:34:51,626 --> 00:34:53,537

Marc Guss: I just can't get to it, but I do want to

871

00:34:53,577 --> 00:34:55,246

Marc Guss: see that and I'm glad you enjoyed it, cause

872

00:34:55,266 --> 00:34:56,692

Marc Guss: I heard I've heard three things.

873

00:34:57,026 --> 00:34:59,216

Marc Preston: Well, I think he has his daughter, iris, in

874

00:34:59,236 --> 00:35:01,449

Marc Preston: it and she plays his character, who I'm not

875

00:35:01,469 --> 00:35:02,726

Marc Preston: really giving anything away, I don't think

876

00:35:02,766 --> 00:35:05,073

Marc Preston: necessarily was in a trailer, uh, but

877

00:35:05,113 --> 00:35:06,617

Marc Preston: essentially she got cast.

878

00:35:07,226 --> 00:35:10,191

Marc Preston: No real acting skill, uh, her character is

879

00:35:10,251 --> 00:35:10,471

Marc Preston: playing.

880

00:35:10,512 --> 00:35:12,266

Marc Preston: This person is in this movie, right, she

881

00:35:12,306 --> 00:35:14,454

Marc Preston: just had a massive social media following.

882

00:35:15,145 --> 00:35:16,712

Marc Preston: She didn't have any acting talent or any

883

00:35:16,772 --> 00:35:19,458

Marc Preston: skill, so that I mean, I mean, if you would

884

00:35:19,478 --> 00:35:20,885

Marc Preston: have told somebody 20 years ago, oh you

885

00:35:20,965 --> 00:35:23,077

Marc Preston: don't really necessarily need to have be an,

886

00:35:23,098 --> 00:35:24,606

Marc Preston: a reMarcable actor, but if you got a few

887

00:35:24,626 --> 00:35:27,033

Marc Preston: million people on Tik Tok or whatever, you

888

00:35:27,073 --> 00:35:29,089

Marc Preston: know, that's a change I've, I've seen and

889

00:35:29,129 --> 00:35:29,471

Marc Preston: I'm to go.

890

00:35:29,491 --> 00:35:30,618

Marc Preston: I don't know if that's good or bad or

891

00:35:30,698 --> 00:35:32,868

Marc Preston: otherwise, but I just, you know, as far as

892

00:35:32,908 --> 00:35:34,514

Marc Preston: voiceover and acting, what changes are you

893

00:35:34,574 --> 00:35:34,875

Marc Preston: seeing?

894

00:35:34,945 --> 00:35:37,318

Marc Preston: What changes have you seen that that people

895

00:35:37,439 --> 00:35:38,907

Marc Preston: should be aware of if they want to kind of

896

00:35:38,927 --> 00:35:39,630

Marc Preston: chase after?

897

00:35:39,691 --> 00:35:41,741

Marc Preston: This is their uh their dream, as it were.

898

00:35:42,284 --> 00:35:46,115

Marc Guss: Yeah, I, I, I see a clear one, and it's

899

00:35:46,155 --> 00:35:49,545

Marc Guss: going to happen in a big way in the not too

900

00:35:49,645 --> 00:35:54,034

Marc Guss: distant future, which is you can't just be

901

00:35:54,235 --> 00:35:55,958

Marc Guss: a voice over talent anymore.

902

00:35:56,365 --> 00:36:01,636

Marc Guss: You are going to have to be your own CEO

903

00:36:02,338 --> 00:36:06,186

Marc Guss: and within that company, you're going to

904

00:36:06,346 --> 00:36:09,293

Marc Guss: need to have Marceting and branding

905

00:36:09,774 --> 00:36:15,225

Marc Guss: buttoned up and value to be presented to

906

00:36:15,265 --> 00:36:18,910

Marc Guss: the masses in on social media across the

907

00:36:18,950 --> 00:36:19,571

Marc Guss: platforms.

908

00:36:20,052 --> 00:36:22,235

Marc Guss: Because if, because what's going to happen

909

00:36:23,101 --> 00:36:26,286

Marc Guss: Is that brands are going to be looking at

910

00:36:26,346 --> 00:36:29,371

Marc Guss: talent at some point when they narrow it

911

00:36:29,411 --> 00:36:34,302

Marc Guss: down to their five finalists and there and

912

00:36:34,322 --> 00:36:35,864

Marc Guss: all those finalists, by the way of a

913

00:36:35,904 --> 00:36:37,846

Marc Guss: casting director, producer, they're all

914

00:36:37,886 --> 00:36:39,628

Marc Guss: fantastic, they're all gonna sound great.

915

00:36:39,728 --> 00:36:40,769

Marc Guss: Someone has to be chosen.

916

00:36:41,210 --> 00:36:43,753

Marc Guss: If one of those five, or if the five are on

917

00:36:43,813 --> 00:36:46,175

Marc Guss: hold and they get real and four of them get

918

00:36:46,235 --> 00:36:48,823

Marc Guss: released, it's not because they're not good

919

00:36:48,884 --> 00:36:49,145

Marc Guss: enough.

920

00:36:50,141 --> 00:36:51,702

Marc Guss: Stay after, choose one talent.

921

00:36:52,442 --> 00:36:56,185

Marc Guss: But what happens when the brand goes to

922

00:36:56,946 --> 00:37:00,549

Marc Guss: their Instagram and sees that there are a

923

00:37:00,609 --> 00:37:02,810

Marc Guss: legit influencer with two hundred and

924

00:37:02,830 --> 00:37:05,372

Marc Guss: thirty thousand followers, why would they

925

00:37:05,453 --> 00:37:07,874

Marc Guss: not choose that person versus someone who

926

00:37:07,995 --> 00:37:11,397

Marc Guss: says on a daily basis to their friends and

927

00:37:11,437 --> 00:37:12,964

Marc Guss: colleagues you know what?

928

00:37:13,124 --> 00:37:16,318

Marc Guss: I probably should be doing something on

929

00:37:16,378 --> 00:37:19,884

Marc Guss: social media Like the?

930

00:37:19,944 --> 00:37:20,705

Marc Guss: That's not a quite.

931

00:37:20,725 --> 00:37:23,107

Marc Guss: That's not something to ruminate about.

932

00:37:23,247 --> 00:37:25,630

Marc Guss: That's not a an option anymore.

933

00:37:25,791 --> 00:37:26,491

Marc Guss: It really isn't.

934

00:37:26,631 --> 00:37:30,376

Marc Guss: If you, if you don't have that together and

935

00:37:30,416 --> 00:37:34,767

Marc Guss: you don't have the foresight To understand

936

00:37:35,589 --> 00:37:38,175

Marc Guss: where you need to be as a voice, talent to

937

00:37:38,215 --> 00:37:39,980

Marc Guss: be and I'm talking about striving to be the

938

00:37:40,000 --> 00:37:43,269

Marc Guss: best you want to stay in the middle.

939

00:37:43,349 --> 00:37:44,913

Marc Guss: You want to, you know, you want to make a

940

00:37:44,953 --> 00:37:45,936

Marc Guss: certain amount of money.

941

00:37:45,976 --> 00:37:47,119

Marc Guss: You want to, you know, have a certain type

942

00:37:47,140 --> 00:37:47,320

Marc Guss: of career.

943

00:37:51,007 --> 00:37:54,114

Marc Guss: That's most of the population, by the way.

944

00:37:54,635 --> 00:37:56,519

Marc Guss: I'm talking about the go getters, the

945

00:37:56,539 --> 00:37:56,800

Marc Guss: entrepreneurs.

946

00:37:59,864 --> 00:38:01,908

Marc Guss: How are you going to elevate yourself?

947

00:38:01,968 --> 00:38:04,352

Marc Guss: How are you going to be the best at this,

948

00:38:04,392 --> 00:38:04,493

Marc Guss: like?

949

00:38:04,513 --> 00:38:05,795

Marc Guss: That's what you should be striving for

950

00:38:05,855 --> 00:38:06,296

Marc Guss: every day.

951

00:38:06,596 --> 00:38:08,099

Marc Guss: So, in order to be the best at it, you need

952

00:38:08,119 --> 00:38:08,440

Marc Guss: to build out.

953

00:38:08,640 --> 00:38:11,988

Marc Guss: You need to build out as many areas to

954

00:38:12,309 --> 00:38:16,322

Marc Guss: fortify your career, and social media, of

955

00:38:16,362 --> 00:38:20,306

Marc Guss: course, is the big one, is the, you know,

956

00:38:20,407 --> 00:38:23,651

Marc Guss: the hot area, and it's not going away.

957

00:38:23,691 --> 00:38:25,753

Marc Guss: It's only getting bigger and bigger and

958

00:38:26,134 --> 00:38:28,416

Marc Guss: platforms are emerging and growing.

959

00:38:28,880 --> 00:38:30,183

Marc Preston: That's actually going to be another

960

00:38:30,223 --> 00:38:31,165

Marc Preston: question I was going to ask you do you

961

00:38:31,185 --> 00:38:32,387

Marc Preston: think that there are going to be more

962

00:38:32,468 --> 00:38:33,971

Marc Preston: social media platforms or do you think

963

00:38:33,991 --> 00:38:36,883

Marc Preston: there's going to be some aggregation, like

964

00:38:37,003 --> 00:38:38,827

Marc Preston: there's already Facebook and Instagram.

965

00:38:38,908 --> 00:38:41,173

Marc Preston: They're kind of one kind of it's kind of

966

00:38:41,193 --> 00:38:43,563

Marc Preston: sort of one of the same, but do you think

967

00:38:43,583 --> 00:38:44,805

Marc Preston: there are going to be more platforms?

968

00:38:44,825 --> 00:38:46,489

Marc Preston: Are going to be like there?

969

00:38:46,529 --> 00:38:47,832

Marc Preston: Is it there just for myself?

970

00:38:47,872 --> 00:38:48,573

Marc Preston: I know tick tock.

971

00:38:48,633 --> 00:38:50,537

Marc Preston: I'm like, I'm so needy and everything.

972

00:38:50,958 --> 00:38:51,920

Marc Preston: I don't have another second data.

973

00:38:53,282 --> 00:38:54,063

Marc Guss: You know what I said.

974

00:38:54,563 --> 00:38:56,646

Marc Guss: I said the same thing about Clubhouse and

975

00:38:56,666 --> 00:38:59,649

Marc Guss: then I turned my clubhouse following into a

976

00:39:00,130 --> 00:39:03,314

Marc Guss: very big following in voiceover and made

977

00:39:03,334 --> 00:39:06,618

Marc Guss: the commitment to do something, not just

978

00:39:06,958 --> 00:39:11,624

Marc Guss: enter the clubhouse world, but to but to do

979

00:39:11,705 --> 00:39:14,328

Marc Guss: something that's beneficial for the

980

00:39:14,368 --> 00:39:14,869

Marc Guss: industry.

981

00:39:15,470 --> 00:39:18,374

Marc Guss: And we do that regularly and I don't I

982

00:39:18,394 --> 00:39:20,617

Marc Guss: don't slack off on it, like just like I

983

00:39:20,637 --> 00:39:21,878

Marc Guss: don't slack off on social media in general,

984

00:39:21,898 --> 00:39:22,740

Marc Guss: just like you know, when I started on

985

00:39:22,760 --> 00:39:25,212

Marc Guss: Twitter, I didn't, I made the commitment.

986

00:39:25,320 --> 00:39:27,357

Marc Guss: Yeah, you said that word twice commitment.

987

00:39:27,377 --> 00:39:27,720

Marc Guss: That is the key.

988

00:39:28,403 --> 00:39:28,685

Marc Preston: Yeah, I think.

989

00:39:28,705 --> 00:39:29,894

Marc Preston: I think some people like I'm going to play

990

00:39:29,914 --> 00:39:31,805

Marc Preston: with this, play with that, that's why, that

991

00:39:31,846 --> 00:39:32,871

Marc Preston: whole side hustle thing never works out.

992

00:39:32,891 --> 00:39:36,145

Marc Guss: playing around with things yeah, I mean you

993

00:39:36,165 --> 00:39:38,152

Marc Guss: could play around with a million things in

994

00:39:38,192 --> 00:39:39,596

Marc Guss: life and you'll wind up in the middle or

995

00:39:39,637 --> 00:39:42,014

Marc Guss: below par You're carving out your own space

996

00:39:42,054 --> 00:39:42,419

Marc Guss: in the world.

997

00:39:42,780 --> 00:39:44,836

Marc Preston: You're carving out your own space in the

998

00:39:44,856 --> 00:39:44,957

Marc Preston: world.

999

00:39:44,977 --> 00:39:46,857

Marc Preston: It's true, you do that with homes.

00:39:48,969 --> 00:39:50,598

Marc Guss: You do that with your career.

00:39:50,678 --> 00:39:55,790

Marc Guss: Absolutely, that's what, that's what you're.

00:39:55,970 --> 00:39:58,516

Marc Guss: I mean, that's a big part of why you

00:39:58,556 --> 00:40:00,280

Marc Guss: decided to do this podcast, to just think

00:40:00,300 --> 00:40:00,480

Marc Guss: bigger.

00:40:04,386 --> 00:40:07,190

Marc Preston: Yeah, it was, for me, great conversations.

00:40:07,230 --> 00:40:08,933

Marc Preston: People just, you know, like even the native

00:40:08,953 --> 00:40:10,095

Marc Preston: of your book, entrepreneurial take a ways

00:40:10,115 --> 00:40:10,756

Marc Preston: from an industry insider.

00:40:10,776 --> 00:40:11,698

Marc Preston: You know, it's not just the mechanics of

00:40:11,738 --> 00:40:12,919

Marc Preston: going into the office, what happens nine to

00:40:12,939 --> 00:40:13,220

Marc Preston: five.

00:40:13,663 --> 00:40:15,689

Marc Preston: How are you living your life, how are you

00:40:15,749 --> 00:40:16,800

Marc Preston: dreaming and what are you aspiring to do?

00:40:17,466 --> 00:40:19,884

Marc Preston: What are you observing, what things are you

00:40:19,944 --> 00:40:21,008

Marc Preston: looking at that inspire you?

00:40:21,028 --> 00:40:22,312

Marc Preston: And I found that you know the conversations

00:40:22,372 --> 00:40:22,914

Marc Preston: with the creatives.

00:40:24,080 --> 00:40:25,628

Marc Preston: I mean we have really interesting people

00:40:25,648 --> 00:40:27,577

Marc Preston: that are really interested in the creative

00:40:27,597 --> 00:40:28,180

Marc Preston: side of the story.

00:40:28,200 --> 00:40:30,666

Marc Preston: I mean we have really interesting people

00:40:30,927 --> 00:40:32,831

Marc Preston: and not just actors, people that I find

00:40:32,891 --> 00:40:33,372

Marc Preston: interesting.

00:40:33,720 --> 00:40:34,825

Marc Preston: I just think it's fun conversation.

00:40:35,340 --> 00:40:38,045

Marc Preston: It's got the DNA of what radio was, I think,

00:40:38,687 --> 00:40:41,272

Marc Preston: what used to be once upon a time, but it's

00:40:41,312 --> 00:40:43,803

Marc Preston: its own thing, and so for me it's, it's fun,

00:40:44,003 --> 00:40:45,746

Marc Preston: and if I'm having fun I'm engaged.

00:40:45,786 --> 00:40:48,291

Marc Preston: If I'm engaged, my being that creative

00:40:48,331 --> 00:40:49,073

Marc Preston: thing is happening.

00:40:49,393 --> 00:40:51,521

Marc Guss: Absolutely, by the way, and that's why I

00:40:51,562 --> 00:40:56,847

Marc Guss: had to shift from focusing on radio imaging

00:40:57,167 --> 00:41:00,711

Marc Guss: per se to everything, because the whole

00:41:00,771 --> 00:41:03,113

Marc Guss: audio industry changed, and you just said

00:41:03,133 --> 00:41:06,837

Marc Guss: it, that this is what radio used to be.

00:41:07,280 --> 00:41:10,285

Marc Guss: But it's hard, it's really hard for talent

00:41:10,346 --> 00:41:12,910

Marc Guss: to monetize that unless, like, it's a very

00:41:12,950 --> 00:41:14,453

Marc Guss: small percentage of people out there

00:41:14,513 --> 00:41:17,123

Marc Guss: monetizing there's a very small percentage

00:41:17,143 --> 00:41:21,392

Marc Guss: of people out there monetizing the podcast

00:41:21,472 --> 00:41:27,185

Marc Guss: world, and Going into radio is a career as

00:41:27,226 --> 00:41:27,867

Marc Guss: a career.

00:41:28,368 --> 00:41:31,554

Marc Guss: These days, it just seems like the industry

00:41:31,995 --> 00:41:34,440

Marc Guss: is shifting so much when?

00:41:36,415 --> 00:41:48,743

Marc Guss: Where the old, the old, the old, and you

00:41:48,783 --> 00:41:51,427

Marc Guss: know, I just think it's a confusing area

00:41:52,368 --> 00:41:53,530

Marc Guss: because there are still people out there

00:41:53,590 --> 00:41:55,997

Marc Guss: who say, oh, I want to be a radio DJ or

00:41:56,418 --> 00:41:57,721

Marc Guss: radio talk show host.

00:41:57,970 --> 00:42:01,258

Marc Guss: I think there is definitely a place in news

00:42:01,319 --> 00:42:05,576

Marc Guss: and sports, but as far as music and

00:42:06,157 --> 00:42:08,563

Marc Guss: everything else, it's a tough one.

00:42:09,171 --> 00:42:10,897

Marc Preston: Yeah, I talk to my kids about how they

00:42:10,917 --> 00:42:11,679

Marc Preston: discover music.

00:42:11,850 --> 00:42:14,459

Marc Preston: It's always on Spotify or TikTok.

00:42:15,454 --> 00:42:16,237

Marc Preston: I use this example.

00:42:16,650 --> 00:42:19,638

Marc Preston: I was speaking with Billy Bob Flethornt a

00:42:19,738 --> 00:42:22,715

Marc Preston: couple of weeks, two, three weeks ago and I

00:42:22,735 --> 00:42:23,838

Marc Preston: was saying you know, what are you listening

00:42:23,899 --> 00:42:24,179

Marc Preston: to now?

00:42:24,471 --> 00:42:26,316

Marc Preston: And he said well, whatever my 17-year-old

00:42:26,356 --> 00:42:27,179

Marc Preston: daughter is listening to.

00:42:27,810 --> 00:42:29,675

Marc Preston: And I told him the story how my 16-year-old

00:42:30,456 --> 00:42:32,882

Marc Preston: is in the country music surprisingly.

00:42:32,962 --> 00:42:35,217

Marc Preston: You know, she's very much a city girl but

00:42:35,257 --> 00:42:36,000

Marc Preston: she's really into it.

00:42:36,090 --> 00:42:36,992

Marc Preston: Me being from Texas.

00:42:37,073 --> 00:42:39,238

Marc Preston: I'm like, ok, let me, you know, try to give

00:42:39,258 --> 00:42:40,622

Marc Preston: her a little bit of an education here.

00:42:40,710 --> 00:42:43,319

Marc Preston: So I kick on Brooks and Dunn Neon Moon.

00:42:43,710 --> 00:42:45,255

Marc Preston: I'm like, ok, this was big when I was in

00:42:45,295 --> 00:42:45,657

Marc Preston: college.

00:42:47,932 --> 00:42:49,576

Marc Preston: And so the song's playing and she starts

00:42:49,656 --> 00:42:52,843

Marc Preston: singing to this song, which was decades old.

00:42:53,131 --> 00:42:54,095

Marc Preston: I'm like, how the hell do you know this

00:42:54,115 --> 00:42:54,376

Marc Preston: song?

00:42:54,530 --> 00:42:55,474

Marc Preston: She says TikTok.

00:42:56,270 --> 00:42:58,535

Marc Preston: So it's really interesting that you know

00:42:58,635 --> 00:43:00,480

Marc Preston: it's not necessarily what's old is new

00:43:00,540 --> 00:43:00,820

Marc Preston: again.

00:43:01,970 --> 00:43:03,696

Marc Preston: But you know, these kids are discovering

00:43:03,756 --> 00:43:04,819

Marc Preston: things in different ways.

00:43:05,090 --> 00:43:06,314

Marc Guss: But is your 17-year-old?

00:43:06,595 --> 00:43:07,779

Marc Guss: It's Lily, right.

00:43:08,272 --> 00:43:10,132

Marc Preston: No, the 19-year-old's Lily, my youngest, my

00:43:10,172 --> 00:43:10,813

Marc Preston: son, zachary.

00:43:10,853 --> 00:43:12,998

Marc Preston: My youngest is Emma, who's actually the

00:43:13,018 --> 00:43:13,779

Marc Preston: voice of the show.

00:43:13,859 --> 00:43:15,803

Marc Preston: Believe it or not, she's 16.

00:43:15,970 --> 00:43:17,035

Marc Preston: Yeah, she's the one who's in the country

00:43:17,055 --> 00:43:17,677

Marc Preston: music.

00:43:17,810 --> 00:43:24,479

Marc Guss: So is Emma or Lily listening to radio

00:43:26,282 --> 00:43:28,304

Marc Guss: consistently on a daily basis, like coming

00:43:28,364 --> 00:43:30,533

Marc Guss: home and saying you know what I got to turn

00:43:30,553 --> 00:43:31,276

Marc Guss: the radio on.

00:43:32,399 --> 00:43:33,110

Marc Preston: No, you know what.

00:43:33,151 --> 00:43:36,016

Marc Preston: It is my daughter she's the only one, the

00:43:36,036 --> 00:43:37,759

Marc Preston: youngest always has earbuds in.

00:43:38,140 --> 00:43:39,242

Marc Preston: I'm like what are you listening to?

00:43:39,282 --> 00:43:39,763

Marc Preston: She's like nothing.

00:43:40,510 --> 00:43:41,714

Marc Preston: Occasionally and occasionally she'll see

00:43:41,754 --> 00:43:43,631

Marc Preston: something and she wants to listen to it and

00:43:43,651 --> 00:43:44,836

Marc Preston: boom, the earbuds are already in.

00:43:45,450 --> 00:43:47,254

Marc Preston: If we remember back when we were younger,

00:43:47,334 --> 00:43:48,497

Marc Preston: remember those kids that had the little

00:43:48,537 --> 00:43:49,318

Marc Preston: Sony Walkman.

00:43:49,679 --> 00:43:50,801

Marc Guss: They always had the headphones on.

00:43:50,822 --> 00:43:55,513

Marc Guss: Yeah, of course, of course, but that's what?

00:43:55,834 --> 00:43:58,759

Marc Guss: Ok, so at the time where we had a Sony

00:43:58,799 --> 00:44:03,875

Marc Guss: Walkman on with the headphones, that was

00:44:03,935 --> 00:44:06,060

Marc Guss: the age of radio.

00:44:06,970 --> 00:44:08,994

Marc Guss: That was the age where you would listen to

00:44:09,275 --> 00:44:12,942

Marc Guss: KCKsum and the top whatever and the hits.

00:44:15,373 --> 00:44:17,858

Marc Guss: But you're consuming music, you're

00:44:17,878 --> 00:44:19,802

Marc Guss: consuming content from so many different

00:44:19,902 --> 00:44:23,798

Marc Guss: areas, and I go back to what I said about

00:44:23,878 --> 00:44:24,280

Marc Guss: radio.

00:44:24,930 --> 00:44:28,940

Marc Guss: If your 15-year-old and 17-year-old are not

00:44:29,802 --> 00:44:33,010

Marc Guss: tuning in to radio stations throughout the

00:44:33,110 --> 00:44:35,197

Marc Guss: day, then what's the future of that?

00:44:35,950 --> 00:44:38,099

Marc Preston: You know, Marc, I have this feeling that

00:44:38,219 --> 00:44:40,810

Marc Preston: it's got to be a bunch of bearded hipsters

00:44:40,830 --> 00:44:42,775

Marc Preston: the same people that brought back vinyl and

00:44:42,815 --> 00:44:44,599

Marc Preston: craft beer that somehow there's going to be

00:44:44,619 --> 00:44:46,332

Marc Preston: a point in time on radio they're going to

00:44:46,412 --> 00:44:48,499

Marc Preston: buy some stations and maybe they can change

00:44:48,519 --> 00:44:49,693

Marc Preston: things up, but I just don't.

00:44:49,894 --> 00:44:52,334

Marc Preston: Maybe, yeah, maybe, as about as far as I go

00:44:52,635 --> 00:44:55,654

Marc Preston: with that idea, but I honestly you remember

00:44:55,694 --> 00:44:59,782

Marc Preston: this era, the ANR people and the selling

00:44:59,862 --> 00:45:02,333

Marc Preston: records and the vibe that was going on in

00:45:02,353 --> 00:45:04,500

Marc Preston: the 70s, 80s, 90s in terms of record sales.

00:45:04,690 --> 00:45:06,074

Marc Preston: I don't really that's a whole business

00:45:06,134 --> 00:45:07,398

Marc Preston: model that's changing also.

00:45:09,593 --> 00:45:12,503

Marc Preston: So we're definitely in flux and it's just

00:45:12,723 --> 00:45:14,570

Marc Preston: trying to find the right way to catch and

00:45:14,710 --> 00:45:15,935

Marc Preston: understanding what's going on.

00:45:16,330 --> 00:45:19,958

Marc Guss: But how much fun was it to get the 45s and

00:45:19,998 --> 00:45:23,293

Marc Guss: collect and listen Like I loved it and I

00:45:23,393 --> 00:45:27,093

Marc Guss: loved the cassettes and I love the CDs and

00:45:27,194 --> 00:45:28,779

Marc Guss: I loved listening to radio at the time.

00:45:29,090 --> 00:45:30,592

Marc Guss: It's just a different world that we're in.

00:45:38,370 --> 00:45:41,180

Marc Preston: You've represented a number of notable

00:45:41,200 --> 00:45:43,469

Marc Preston: people, celebrities, the people that

00:45:43,489 --> 00:45:44,853

Marc Preston: breathe that rarefied air, the people

00:45:44,873 --> 00:45:46,057

Marc Preston: you've had a chance to work with, the

00:45:46,097 --> 00:45:46,659

Marc Preston: celebrities.

00:45:47,311 --> 00:45:49,679

Marc Preston: I'm curious about the personality traits,

00:45:50,121 --> 00:45:52,850

Marc Preston: the habits, the work ethic, things of that

00:45:52,950 --> 00:45:54,556

Marc Preston: nature that you think got them there and

00:45:54,596 --> 00:45:55,418

Marc Preston: are keeping them there.

00:45:56,010 --> 00:45:56,772

Marc Preston: Have you ever kind of gone?

00:45:57,214 --> 00:45:58,277

Marc Preston: You know, I've seen this enough.

00:45:58,357 --> 00:45:59,631

Marc Preston: I think it's a thing, I think it is

00:45:59,751 --> 00:46:01,878

Marc Preston: probably one of those ingredients of

00:46:01,918 --> 00:46:02,439

Marc Preston: success.

00:46:03,130 --> 00:46:04,934

Marc Preston: What would some of those things be from

00:46:04,974 --> 00:46:06,478

Marc Preston: your observation on your side of the

00:46:07,059 --> 00:46:08,502

Marc Preston: creative ecosystem?

00:46:09,030 --> 00:46:15,559

Marc Guss: They definitely have a talent that is like

00:46:16,480 --> 00:46:19,123

Marc Guss: none other, whether it's a comedian or a

00:46:20,485 --> 00:46:24,778

Marc Guss: musician or a film actor.

00:46:27,190 --> 00:46:32,758

Marc Guss: They have this special, something that puts

00:46:32,818 --> 00:46:36,182

Marc Guss: them in rarefied territory.

00:46:38,750 --> 00:46:41,459

Marc Guss: But again, it's different in 2022.

00:46:41,610 --> 00:46:43,215

Marc Guss: We're just talking about radio, but

00:46:43,817 --> 00:46:47,709

Marc Guss: celebrities in 2022 are different types of

00:46:47,749 --> 00:46:48,130

Marc Guss: celebrities.

00:46:48,636 --> 00:46:49,810

Marc Guss: It could be a TikTok celebrity.

00:46:49,810 --> 00:46:51,014

Marc Guss: It could be a YouTube celebrity.

00:46:52,110 --> 00:46:54,116

Marc Guss: So what is the definition of celebrity

00:46:54,176 --> 00:46:54,558

Marc Guss: today?

00:46:54,999 --> 00:46:55,380

Marc Guss: I don't know.

00:46:55,490 --> 00:46:58,423

Marc Guss: It's a combination of the traditional and

00:46:58,612 --> 00:46:59,662

Marc Guss: the influencer.

00:47:00,083 --> 00:47:01,465

Marc Preston: Yeah, you mentioned commitment before.

00:47:01,530 --> 00:47:02,252

Marc Preston: It seems like that.

00:47:03,415 --> 00:47:05,220

Marc Preston: I find that the influencers have almost

00:47:05,240 --> 00:47:07,306

Marc Preston: like this obsessive commitment to doing

00:47:07,326 --> 00:47:07,927

Marc Preston: whatever they do.

00:47:07,947 --> 00:47:13,319

Marc Guss: Absolutely An obsessive commitment and

00:47:13,659 --> 00:47:15,843

Marc Guss: drive and passion.

00:47:16,210 --> 00:47:18,794

Marc Guss: It's not easy to.

00:47:18,934 --> 00:47:25,504

Marc Guss: It might be a fluke to have a video or

00:47:25,805 --> 00:47:29,631

Marc Guss: TikTok clip go viral, but that's not going

00:47:29,651 --> 00:47:31,177

Marc Guss: to sustain a career.

00:47:31,990 --> 00:47:34,937

Marc Preston: It's typically the talent who's going out

00:47:34,977 --> 00:47:41,089

Marc Preston: there and bringing content to the table

00:47:41,150 --> 00:47:48,091

Marc Preston: that's new and fresh and anticipated as far

00:47:48,151 --> 00:47:51,157

Marc Preston: as things that take away from a career,

00:47:51,597 --> 00:47:53,241

Marc Preston: you've probably seen more than your fair

00:47:55,190 --> 00:47:56,736

Marc Preston: share of people that have made missteps.

00:47:57,490 --> 00:47:58,610

Marc Preston: What are some of the cautionary tales?

00:47:58,670 --> 00:48:00,515

Marc Preston: They may become a top three five.

00:48:00,575 --> 00:48:02,621

Marc Preston: Whatever things people need to look out for,

00:48:02,770 --> 00:48:04,416

Marc Preston: they decide hey, I want to be a voiceover

00:48:04,456 --> 00:48:06,395

Marc Preston: talent, I want to be a TikTok star.

00:48:06,470 --> 00:48:08,095

Marc Preston: I want to be a social media influencer

00:48:08,356 --> 00:48:09,098

Marc Preston: actor, whatever.

00:48:09,710 --> 00:48:10,231

Marc Preston: What are the things like?

00:48:10,292 --> 00:48:12,939

Marc Preston: Hey, that's great, but keep an eye out for

00:48:12,959 --> 00:48:16,013

Marc Preston: this, be mindful of this, don't do this

00:48:16,113 --> 00:48:16,375

Marc Preston: thing.

00:48:17,212 --> 00:48:18,476

Marc Preston: What would a couple of those things be?

00:48:19,290 --> 00:48:21,073

Marc Guss: On the agent side, on the representation

00:48:21,113 --> 00:48:24,800

Marc Guss: side, be wary of an agent who will

00:48:25,281 --> 00:48:27,591

Marc Guss: guarantee you anything, Because there is no

00:48:27,611 --> 00:48:30,319

Marc Guss: guarantee they can position you just like a

00:48:30,359 --> 00:48:31,122

Marc Guss: manager can.

00:48:31,182 --> 00:48:34,050

Marc Guss: On the representation side in general, they

00:48:34,070 --> 00:48:38,419

Marc Guss: can position you and do everything to put

00:48:38,459 --> 00:48:39,721

Marc Guss: you in that spotlight.

00:48:41,050 --> 00:48:43,276

Marc Guss: I've been telling clients this ever since I

00:48:43,356 --> 00:48:43,737

Marc Guss: started.

00:48:45,790 --> 00:48:49,158

Marc Guss: I never guaranteed anybody that I was going

00:48:49,178 --> 00:48:50,621

Marc Guss: to book them on one thing.

00:48:51,510 --> 00:48:54,260

Marc Guss: I tell clients that or would be clients

00:48:54,882 --> 00:48:57,050

Marc Guss: that, prospective clients that I will not

00:48:57,331 --> 00:48:59,197

Marc Guss: guarantee that I'm going to book you on

00:48:59,458 --> 00:48:59,879

Marc Guss: anything.

00:49:00,170 --> 00:49:03,537

Marc Guss: Meanwhile I say that and then we wind up

00:49:03,577 --> 00:49:06,510

Marc Guss: booking talent over the course of time on a

00:49:06,550 --> 00:49:08,955

Marc Guss: ton of stuff, hundreds and hundreds and

00:49:09,016 --> 00:49:11,421

Marc Guss: thousands of things, but I'm not

00:49:11,461 --> 00:49:12,202

Marc Guss: guaranteeing it.

00:49:13,050 --> 00:49:15,217

Marc Preston: That is, I mean, a golden, probably number

00:49:15,318 --> 00:49:15,759

Marc Preston: one on the list.

00:49:16,170 --> 00:49:18,175

Marc Preston: Anybody promises you in terms of timeline

00:49:18,215 --> 00:49:18,677

Marc Preston: or money.

00:49:19,419 --> 00:49:21,995

Marc Preston: Look out, be mindful of that.

00:49:23,852 --> 00:49:25,334

Marc Guss: Because now it's.

00:49:25,635 --> 00:49:29,341

Marc Guss: The relationship today between a talent and

00:49:30,002 --> 00:49:32,152

Marc Guss: representation is a business partnership.

00:49:32,313 --> 00:49:37,635

Marc Guss: That did not exist when I grew up as an

00:49:37,715 --> 00:49:38,016

Marc Guss: agent.

00:49:39,038 --> 00:49:41,462

Marc Guss: It was the agent being the gatekeeper,

00:49:41,662 --> 00:49:44,052

Marc Guss: especially as it relates to voiceover.

00:49:46,930 --> 00:49:50,239

Marc Guss: You put all the eggs in the basket of your

00:49:50,480 --> 00:49:54,370

Marc Guss: representation and there wasn't opportunity

00:49:54,570 --> 00:49:56,755

Marc Guss: to do corporate work or e-learning work or

00:49:57,356 --> 00:50:00,163

Marc Guss: be an entrepreneur in voiceover.

00:50:00,570 --> 00:50:03,003

Marc Guss: Today there are talent out there who don't

00:50:03,139 --> 00:50:05,938

Marc Guss: have agents who do phenomenally well in

00:50:06,074 --> 00:50:07,257

Marc Guss: certain areas of voiceover.

00:50:09,250 --> 00:50:11,675

Marc Guss: If you want to be that entrepreneur and be

00:50:11,695 --> 00:50:14,722

Marc Guss: the best at your craft, why wouldn't you

00:50:14,822 --> 00:50:19,937

Marc Guss: want the gold standard of voiceover, blue

00:50:19,957 --> 00:50:22,662

Marc Guss: chip commercials and promos and narration

00:50:22,722 --> 00:50:24,405

Marc Guss: and trailers and that kind of stuff?

00:50:25,051 --> 00:50:27,435

Marc Guss: Why wouldn't you want that to supplement

00:50:27,515 --> 00:50:30,722

Marc Guss: your already ascending career?

00:50:32,070 --> 00:50:34,919

Marc Guss: I wouldn't want to stop at a certain area.

00:50:35,450 --> 00:50:37,970

Marc Guss: I would want to have everything you

00:50:38,091 --> 00:50:40,859

Marc Guss: actually can build that out yourself these

00:50:40,899 --> 00:50:43,513

Marc Guss: days LinkedIn, Marceting, branding, social

00:50:43,553 --> 00:50:50,944

Marc Guss: media and hustle for buyers and then get

00:50:50,984 --> 00:50:52,593

Marc Guss: the attention of an agent.

00:50:52,793 --> 00:50:55,673

Marc Guss: That way, you might put yourself in a

00:50:55,693 --> 00:50:56,957

Marc Guss: position to have everything you always

00:50:56,997 --> 00:50:57,258

Marc Guss: wanted.

00:50:57,599 --> 00:50:59,714

Marc Preston: Yes, what's funny is that ACM.

00:51:00,416 --> 00:51:01,779

Marc Preston: Of course I don't know if I mentioned it.

00:51:01,799 --> 00:51:03,252

Marc Preston: Of course your partner, you started that

00:51:03,713 --> 00:51:05,737

Marc Preston: with Phil Sutphen and that's very

00:51:05,777 --> 00:51:07,301

Marc Preston: successful as a management company.

00:51:08,150 --> 00:51:12,119

Marc Preston: I think that y'all are definitely on top of

00:51:12,139 --> 00:51:14,873

Marc Preston: the food chain, one of the things that I

00:51:14,913 --> 00:51:15,034

Marc Preston: have.

00:51:15,215 --> 00:51:17,987

Marc Preston: Plenty of voiceover talent or even actors I

00:51:18,028 --> 00:51:19,132

Marc Preston: work with that come to me and they want to

00:51:19,152 --> 00:51:21,239

Marc Preston: do voiceover and they say who are the good

00:51:21,299 --> 00:51:21,540

Marc Preston: agents?

00:51:21,670 --> 00:51:23,870

Marc Preston: I'm like you almost don't really know it's

00:51:23,890 --> 00:51:24,473

Marc Preston: becoming.

00:51:25,316 --> 00:51:27,625

Marc Preston: There are people that are just Jedi knights

00:51:27,665 --> 00:51:29,472

Marc Preston: that could open up doors you didn't even

00:51:29,512 --> 00:51:30,175

Marc Preston: know existed.

00:51:30,850 --> 00:51:31,834

Marc Preston: There are other people just trying to keep

00:51:31,854 --> 00:51:32,436

Marc Preston: the lights on.

00:51:32,850 --> 00:51:34,198

Marc Preston: It's becoming a little bit more difficult

00:51:34,238 --> 00:51:36,290

Marc Preston: for the lay person to delineate between the

00:51:36,350 --> 00:51:38,940

Marc Preston: two, because you've had big talent agencies

00:51:39,041 --> 00:51:40,446

Marc Preston: who have William Morris.

00:51:40,768 --> 00:51:42,495

Marc Preston: Didn't they close up their voiceover

00:51:42,535 --> 00:51:42,917

Marc Preston: department?

00:51:44,834 --> 00:51:46,477

Marc Guss: Yes, but the big talent agencies and the

00:51:46,537 --> 00:51:48,281

Marc Guss: agencies that are known for commercial and

00:51:48,321 --> 00:51:48,902

Marc Guss: voiceover.

00:51:49,530 --> 00:51:54,039

Marc Guss: They have always been, to some degree, or

00:51:54,139 --> 00:51:56,644

Marc Guss: to a large degree, limited to the resources

00:51:56,744 --> 00:51:59,318

Marc Guss: that could be provided to them, whether

00:51:59,378 --> 00:52:02,148

Marc Guss: it's a voiceover agent or an on-camera

00:52:02,268 --> 00:52:04,093

Marc Guss: agent who would love to have more

00:52:04,173 --> 00:52:06,518

Marc Guss: colleagues to have more opportunities to

00:52:07,039 --> 00:52:08,643

Marc Guss: present to their clients.

00:52:09,612 --> 00:52:11,940

Marc Guss: But the heads of the agencies, the owners

00:52:12,000 --> 00:52:14,248

Marc Guss: of the agencies, the partners, are making

00:52:14,288 --> 00:52:18,658

Marc Guss: decisions to keep their budgets where they

00:52:18,698 --> 00:52:23,809

Marc Guss: need to be and they have to oversee a lot

00:52:23,849 --> 00:52:28,137

Marc Guss: of different areas, so it's not maybe top

00:52:28,177 --> 00:52:31,282

Marc Guss: of the list for them to expand the

00:52:31,322 --> 00:52:32,644

Marc Guss: voiceover department.

00:52:32,850 --> 00:52:39,039

Marc Guss: So when I was able to start a company and

00:52:39,159 --> 00:52:43,585

Marc Guss: have the most gifted former agents turn

00:52:43,625 --> 00:52:46,677

Marc Guss: managers, I mean we're just a unicorn and

00:52:46,857 --> 00:52:48,201

Marc Guss: we wanted to do something different.

00:52:48,570 --> 00:52:52,677

Marc Guss: We wanted to learn from what works and what

00:52:52,777 --> 00:52:56,443

Marc Guss: didn't work in our careers and in voiceover.

00:52:57,890 --> 00:53:00,176

Marc Guss: It's all about opportunity and it's all

00:53:00,217 --> 00:53:01,621

Marc Guss: about a lot of opportunity.

00:53:01,950 --> 00:53:04,615

Marc Guss: So why not put a company together that

00:53:04,995 --> 00:53:09,243

Marc Guss: brings more opportunity to talent every day

00:53:09,644 --> 00:53:11,275

Marc Guss: than anyone else out there?

00:53:11,730 --> 00:53:15,042

Marc Guss: That was the entrepreneurial thinking that

00:53:15,523 --> 00:53:17,290

Marc Guss: we were looking for, because we knew that

00:53:17,310 --> 00:53:19,373

Marc Guss: if we were able to accomplish that, then

00:53:20,155 --> 00:53:24,883

Marc Guss: that would put us in a rarefied position in

00:53:24,943 --> 00:53:28,417

Marc Guss: representation and it would give our

00:53:28,457 --> 00:53:30,181

Marc Guss: clients the most opportunities out there.

00:53:30,390 --> 00:53:32,739

Marc Guss: So when I have a client who tells me and

00:53:33,000 --> 00:53:35,088

Marc Guss: many of them do how the hell am I going to

00:53:35,390 --> 00:53:37,036

Marc Guss: get to all of these auditions today?

00:53:37,290 --> 00:53:40,857

Marc Guss: And I'm talking about a diverse portfolio

00:53:41,238 --> 00:53:43,583

Marc Guss: of auditions animation, video games,

00:53:43,703 --> 00:53:45,675

Marc Guss: commercials, digital social promo,

00:53:45,755 --> 00:53:48,314

Marc Guss: narration, trail how am I getting to all

00:53:48,335 --> 00:53:48,776

Marc Guss: this today?

00:53:49,491 --> 00:53:51,060

Marc Guss: And I love that problem.

00:53:51,790 --> 00:53:53,236

Marc Preston: It's a damn good problem to have.

00:53:53,650 --> 00:53:57,380

Marc Guss: I love the problem and then I have a

00:53:57,420 --> 00:53:59,112

Marc Guss: conversation with them, then I tell them

00:53:59,213 --> 00:54:02,362

Marc Guss: that this is more of a time management

00:54:03,324 --> 00:54:06,855

Marc Guss: situation that you need to figure out.

00:54:07,216 --> 00:54:09,602

Marc Guss: And, by the way, this issue that you have

00:54:09,663 --> 00:54:11,989

Marc Guss: today, that's not enough for me and it's

00:54:12,049 --> 00:54:13,293

Marc Guss: never going to be enough for us.

00:54:13,674 --> 00:54:15,279

Marc Guss: And it shouldn't be enough for you either,

00:54:16,050 --> 00:54:18,735

Marc Guss: because, just as you think you're overly

00:54:18,795 --> 00:54:23,523

Marc Guss: bombarded today, my goal is to triple that

00:54:23,864 --> 00:54:25,614

Marc Guss: in a couple of months.

00:54:25,634 --> 00:54:26,938

Marc Guss: And how are you going to figure that out?

00:54:27,370 --> 00:54:32,139

Marc Guss: So it's always to me, we're never going to

00:54:32,179 --> 00:54:32,961

Marc Guss: be satisfied.

00:54:33,081 --> 00:54:36,737

Marc Guss: No matter, we are in a position where we're

00:54:36,777 --> 00:54:39,706

Marc Guss: providing our voiceover talent with the

00:54:39,827 --> 00:54:43,235

Marc Guss: most opportunities that they can get period

00:54:43,355 --> 00:54:45,860

Marc Guss: across the board, diverse opportunities,

00:54:46,441 --> 00:54:47,663

Marc Guss: quality, quantity.

00:54:48,210 --> 00:54:50,777

Marc Guss: But again, why should that be enough?

00:54:52,250 --> 00:54:54,858

Marc Guss: Why would we not continue to push the

00:54:54,918 --> 00:54:55,279

Marc Guss: envelope?

00:54:55,970 --> 00:54:58,476

Marc Guss: If there's a buyer out there that's not

00:54:58,516 --> 00:55:00,802

Marc Guss: doing business with us, they should.

00:55:01,130 --> 00:55:03,097

Marc Preston: Isn't it boiled down in some way?

00:55:03,659 --> 00:55:05,345

Marc Preston: Dreams and aspirations?

00:55:05,687 --> 00:55:06,610

Marc Preston: And I think it's going to be really

00:55:06,730 --> 00:55:08,256

Marc Preston: difficult for anybody that represents

00:55:08,316 --> 00:55:11,026

Marc Preston: talent to have somebody that has no real.

00:55:12,029 --> 00:55:13,295

Marc Preston: They haven't sat down, they don't have a

00:55:13,879 --> 00:55:15,347

Marc Preston: bucket list, they don't have things they

00:55:15,387 --> 00:55:16,774

Marc Preston: want to do, they're just kind of like, hey,

00:55:16,794 --> 00:55:17,617

Marc Preston: whatever comes at me.

00:55:17,891 --> 00:55:19,158

Marc Preston: One of the things I tell my students is

00:55:19,178 --> 00:55:21,169

Marc Preston: like, yeah, I can help guide you based upon

00:55:21,189 --> 00:55:23,234

Marc Preston: your signature, your vibe, your what

00:55:23,534 --> 00:55:25,618

Marc Preston: special sauce you bring, but you got to be

00:55:25,698 --> 00:55:27,462

Marc Preston: passionate about something, something's got

00:55:27,482 --> 00:55:29,754

Marc Preston: to turn you on, it's got to be your North

00:55:29,834 --> 00:55:30,115

Marc Preston: Star.

00:55:30,810 --> 00:55:32,918

Marc Preston: And I think that, together with a

00:55:32,958 --> 00:55:35,789

Marc Preston: commitment, I mean dream, daydream about

00:55:35,809 --> 00:55:37,736

Marc Preston: what you want to do and really hold on.

00:55:38,550 --> 00:55:40,316

Marc Preston: My favorite people are they're always

00:55:41,038 --> 00:55:42,453

Marc Preston: perpetual motion, they're always going

00:55:42,533 --> 00:55:43,954

Marc Preston: somewhere, they're creating something.

00:55:44,530 --> 00:55:47,578

Marc Guss: Well, daydream, you can dream, but the

00:55:47,618 --> 00:55:50,886

Marc Guss: practicality comes in when you actually

00:55:50,946 --> 00:55:53,412

Marc Guss: discover something that's viable.

00:55:53,793 --> 00:55:56,760

Marc Guss: And then it's time to put the eggs in the

00:55:56,780 --> 00:55:57,221

Marc Guss: basket.

00:55:58,812 --> 00:56:00,656

Marc Guss: I'm not the biggest proponent of putting

00:56:00,696 --> 00:56:03,803

Marc Guss: your eggs in a basket in the dream stage.

00:56:04,171 --> 00:56:05,739

Marc Preston: Yeah, I think that's one of the things that

00:56:06,061 --> 00:56:07,810

Marc Preston: I found, that it's like what turned John's

00:56:07,870 --> 00:56:09,831

Marc Preston: like I'll go, this makes sense, and that's

00:56:09,851 --> 00:56:11,576

Marc Preston: when you start putting all of what you have

00:56:11,596 --> 00:56:13,060

Marc Preston: to offer into that thing.

00:56:13,933 --> 00:56:16,751

Marc Guss: Right, right, because you're dreaming about

00:56:17,038 --> 00:56:21,234

Marc Guss: a lot of different things and you have to

00:56:21,521 --> 00:56:25,113

Marc Guss: drop the again the most viable ones in the

00:56:25,173 --> 00:56:27,778

Marc Guss: bucket in order for you to take that bucket

00:56:27,839 --> 00:56:29,422

Marc Guss: and just go run with it.

00:56:30,410 --> 00:56:31,996

Marc Preston: Yeah, it has to go from aspirational to

00:56:32,056 --> 00:56:32,839

Marc Preston: actually academic.

00:56:33,010 --> 00:56:33,975

Marc Preston: You decide this is what I want to do.

00:56:35,113 --> 00:56:35,735

Marc Preston: Okay, how?

00:56:35,896 --> 00:56:36,739

Announcer: are we going to get it done Right?

00:56:37,752 --> 00:56:40,061

Marc Preston: When you wrote the book again Instincts of

00:56:40,101 --> 00:56:40,864

Marc Preston: a Talent Agent.

00:56:41,004 --> 00:56:43,232

Marc Preston: Love that title Entrepreneurial Takeaways

00:56:43,272 --> 00:56:44,455

Marc Preston: from an Industry Insider.

00:56:46,530 --> 00:56:48,576

Marc Preston: When you wrote it, yeah, and you've

00:56:48,596 --> 00:56:49,017

Marc Preston: delivered it.

00:56:49,078 --> 00:56:51,506

Marc Preston: Now it's printed, it's out there in the

00:56:51,526 --> 00:56:51,728

Marc Preston: world.

00:56:51,769 --> 00:56:52,997

Marc Preston: Now, how soon after you did that do you

00:56:53,017 --> 00:56:54,869

Marc Preston: start going God, there's some other stuff I

00:56:54,909 --> 00:56:56,696

Marc Preston: wish I'd put in there Every day.

00:56:57,350 --> 00:56:58,735

Marc Preston: Down the line there could be book two.

00:57:00,130 --> 00:57:02,617

Marc Guss: There could be, but I didn't want.

00:57:03,238 --> 00:57:07,449

Marc Guss: I say every day, but then if I think about

00:57:07,509 --> 00:57:10,253

Marc Guss: something that I wanted in the book, a lot

00:57:10,313 --> 00:57:17,543

Marc Guss: of the time I shut it down and I agree that

00:57:17,663 --> 00:57:22,255

Marc Guss: it was probably okay that I didn't include

00:57:22,295 --> 00:57:24,039

Marc Guss: that, because it's hard when you're writing

00:57:24,059 --> 00:57:25,262

Marc Guss: a book to not like because you're honestly

00:57:25,362 --> 00:57:25,482

Marc Guss: wrong.

00:57:25,502 --> 00:57:26,705

Marc Guss: Okay, well, there is a lot of people who

00:57:26,725 --> 00:57:27,687

Marc Guss: might like doing the, seem like they want

00:57:27,707 --> 00:57:28,570

Marc Guss: to do it, but we're not going to do that

00:57:28,590 --> 00:57:28,690

Marc Guss: here.

00:57:29,231 --> 00:57:32,913

Marc Guss: Step into memoir territory, and I just

00:57:32,953 --> 00:57:35,832

Marc Guss: didn't want this to be a memoir, but I did

00:57:35,892 --> 00:57:41,216

Marc Guss: want it to include takeaways based on some

00:57:41,236 --> 00:57:44,816

Marc Guss: of my experiences and you know I might have

00:57:44,856 --> 00:57:46,099

Marc Guss: had some more good stories.

00:57:46,970 --> 00:57:50,652

Marc Guss: I just don't know if it was going to be the

00:57:50,752 --> 00:57:53,079

Marc Guss: practical takeaway that I wanted to

00:57:53,139 --> 00:57:54,773

Marc Guss: accomplish here Because, like I said, this

00:57:54,833 --> 00:57:57,019

Marc Guss: is not just a voiceover book.

00:57:57,970 --> 00:58:02,440

Marc Guss: You know, this is a book for the voice

00:58:02,921 --> 00:58:03,182

Marc Guss: actor.

00:58:03,690 --> 00:58:05,317

Marc Guss: This is a book for the actor.

00:58:05,570 --> 00:58:08,191

Marc Guss: This is a book for someone who wants to get

00:58:08,292 --> 00:58:09,797

Marc Guss: into the entertainment industry.

00:58:10,430 --> 00:58:13,911

Marc Guss: This is a book for a business person who

00:58:14,552 --> 00:58:17,780

Marc Guss: wants to glean into the world of

00:58:17,841 --> 00:58:22,118

Marc Guss: entertainment and catch some takeaways that

00:58:22,218 --> 00:58:23,542

Marc Guss: can help them in their business too.

00:58:23,990 --> 00:58:25,114

Marc Preston: One of the things I liked there were some

00:58:25,194 --> 00:58:25,435

Marc Preston: notes.

00:58:26,631 --> 00:58:27,995

Marc Preston: You know some of the stuff I'd seen that

00:58:29,078 --> 00:58:30,371

Marc Preston: mindset comes into it.

00:58:30,612 --> 00:58:33,901

Marc Preston: You know the way you, you know the attitude

00:58:34,170 --> 00:58:36,659

Marc Preston: and I think that's probably above all else.

00:58:36,830 --> 00:58:38,175

Marc Preston: You know I've been doing this just long

00:58:38,215 --> 00:58:40,394

Marc Preston: enough to know that somebody can have a

00:58:40,535 --> 00:58:42,454

Marc Preston: boatload of talent but a bad attitude and

00:58:42,474 --> 00:58:43,357

Marc Preston: there you go nowhere.

00:58:43,790 --> 00:58:45,597

Marc Preston: You know, and I think attitude can actually

00:58:45,657 --> 00:58:48,635

Marc Preston: overcome some deficiencies in talent.

00:58:48,695 --> 00:58:52,891

Marc Preston: Even you know, or seemingly so, the book's

00:58:52,932 --> 00:58:54,591

Marc Preston: worth picking up for that reason alone is

00:58:54,651 --> 00:58:56,476

Marc Preston: to make a plan.

00:58:56,757 --> 00:58:58,532

Marc Preston: You know, understand that you are dealing

00:58:58,573 --> 00:59:00,931

Marc Preston: with other psychological creatures, other

00:59:00,951 --> 00:59:02,416

Marc Preston: people that have their own goals and

00:59:02,496 --> 00:59:05,096

Marc Preston: aspirations, and you know, and to you know,

00:59:05,758 --> 00:59:06,420

Marc Preston: make plans.

00:59:06,530 --> 00:59:07,758

Marc Preston: You know I really liked it.

00:59:07,971 --> 00:59:09,597

Marc Preston: I definitely want to dive further into it.

00:59:10,090 --> 00:59:12,036

Marc Preston: You know one of the things that I found

00:59:12,056 --> 00:59:14,514

Marc Preston: that with actors and with voice talent and

00:59:14,554 --> 00:59:16,152

Marc Preston: with anybody wanting to do something

00:59:16,192 --> 00:59:17,652

Marc Preston: creative, there's always that initial

00:59:17,712 --> 00:59:18,876

Marc Preston: question how do I do it?

00:59:19,470 --> 00:59:21,999

Marc Preston: This is a good jumping off point of a book

00:59:22,510 --> 00:59:24,519

Marc Preston: is to attitude.

00:59:24,639 --> 00:59:27,069

Marc Preston: I think practicality.

00:59:27,089 --> 00:59:28,975

Marc Preston: You know how to get into it.

00:59:29,035 --> 00:59:31,321

Marc Preston: Together with your Sanford Meisner book,

00:59:32,553 --> 00:59:33,957

Marc Preston: you know, or your voiceover book or the

00:59:33,998 --> 00:59:34,700

Marc Preston: videos you watch.

00:59:36,434 --> 00:59:38,160

Marc Preston: It's a great, it's part of the library, as

00:59:38,200 --> 00:59:39,932

Marc Preston: it were, but a great piece of it, right

00:59:40,313 --> 00:59:41,096

Marc Preston: right, right.

00:59:41,530 --> 00:59:43,958

Marc Guss: Yeah, I did want to get some.

00:59:44,279 --> 00:59:45,574

Marc Guss: I did want to put something out there.

00:59:46,050 --> 00:59:49,139

Marc Guss: Originally, by the way, my idea was to

00:59:49,259 --> 00:59:51,595

Marc Guss: write a book, which was an updated version

00:59:51,776 --> 00:59:56,880

Marc Guss: of the mailroom, which is a book everyone

00:59:56,900 --> 00:59:57,462

Marc Guss: should check out.

00:59:57,891 --> 01:00:03,301

Marc Guss: It details the golden era of talent agency

01:00:03,382 --> 01:00:05,974

Marc Guss: and the mailroom, because it's such a

01:00:06,055 --> 01:00:10,176

Marc Guss: legendary place that so many luminaries

01:00:10,617 --> 01:00:12,410

Marc Guss: started in, like the David Geffens and the

01:00:12,450 --> 01:00:16,581

Marc Guss: Bernie Brillsteins and just I mean you name

01:00:16,661 --> 01:00:20,298

Marc Guss: it in the industry, they started in the

01:00:20,338 --> 01:00:22,371

Marc Guss: mailroom of a talent agency, with even

01:00:23,414 --> 01:00:25,038

Marc Guss: producers and directors, et cetera.

01:00:28,312 --> 01:00:36,323

Marc Guss: Yeah, I mean, there's just a drive, that is

01:00:36,363 --> 01:00:40,434

Marc Guss: that common thread of these successful

01:00:41,957 --> 01:00:45,451

Marc Guss: moguls and executives and creatives in the

01:00:45,531 --> 01:00:48,560

Marc Guss: industry that just started in the same

01:00:48,600 --> 01:00:48,841

Marc Guss: place.

01:00:49,412 --> 01:00:51,432

Marc Preston: I used to love watching Entourage and the

01:00:51,532 --> 01:00:52,516

Marc Preston: Ari Gold character.

01:00:52,536 --> 01:00:53,871

Marc Preston: You know Jeremy Piven, it was just.

01:00:54,353 --> 01:00:56,772

Marc Preston: You know, you hear about his, the arc that

01:00:56,792 --> 01:00:59,078

Marc Preston: they wrote for him, you know where he came

01:00:59,158 --> 01:00:59,780

Marc Preston: from and all that.

01:01:00,470 --> 01:01:01,816

Marc Preston: It's kind of interesting as nobody really

01:01:01,836 --> 01:01:02,177

Marc Preston: starts.

01:01:02,270 --> 01:01:04,251

Marc Preston: It's not like the gone are the days he was

01:01:04,271 --> 01:01:04,632

Marc Preston: like.

01:01:04,733 --> 01:01:06,650

Marc Preston: You know my name's, bort Goldstein, I'm

01:01:06,671 --> 01:01:08,116

Marc Preston: your agent, you know that guy just kind of

01:01:08,136 --> 01:01:10,996

Marc Preston: knows everybody and but of course guys like

01:01:11,036 --> 01:01:13,715

Marc Preston: that character you may not see that much

01:01:13,755 --> 01:01:14,017

Marc Preston: anymore.

01:01:14,070 --> 01:01:16,779

Marc Preston: Now it's like you said, talent are more in

01:01:16,819 --> 01:01:18,274

Marc Preston: control of their destiny.

01:01:18,334 --> 01:01:18,977

Marc Preston: The gatekeeper.

01:01:19,231 --> 01:01:21,197

Marc Preston: It's really a much more of a business

01:01:21,237 --> 01:01:22,752

Marc Preston: relationship now than it's ever been

01:01:23,093 --> 01:01:25,200

Marc Preston: between representation and talent.

01:01:25,470 --> 01:01:27,656

Marc Guss: And, by the way, I think it's difficult for

01:01:28,258 --> 01:01:31,816

Marc Guss: some older school agents to accept that

01:01:32,318 --> 01:01:35,154

Marc Guss: because they are so used to controlling the

01:01:35,214 --> 01:01:37,120

Marc Guss: career of their talent.

01:01:37,570 --> 01:01:41,010

Marc Guss: But if you're open to where things are and

01:01:41,030 --> 01:01:43,030

Marc Guss: where things are headed, it is more of a

01:01:43,071 --> 01:01:45,679

Marc Guss: business partnership than it's ever been

01:01:45,870 --> 01:01:47,596

Marc Guss: and it's only going to continue to be that

01:01:47,656 --> 01:01:47,797

Marc Guss: way.

01:01:48,810 --> 01:01:49,152

Marc Preston: Definitely.

01:01:49,172 --> 01:01:50,930

Marc Preston: I appreciate you know the time with you I

01:01:50,950 --> 01:01:51,071

Marc Preston: got.

01:01:51,211 --> 01:01:52,637

Marc Preston: You know the last thing I do with everybody,

01:01:53,031 --> 01:01:54,798

Marc Preston: I throw out my last of my seven questions.

01:01:55,010 --> 01:01:56,616

Marc Preston: Get a little bit extra insight into the

01:01:56,677 --> 01:02:00,453

Marc Preston: folks that you know I sit down with is the

01:02:00,533 --> 01:02:03,273

Marc Preston: first question I want to ask you is what is

01:02:03,474 --> 01:02:05,340

Marc Preston: your favorite comfort food?

01:02:05,430 --> 01:02:06,715

Marc Preston: That thing that when you're sitting around

01:02:06,755 --> 01:02:08,374

Marc Preston: like it's been a rough day, you just want

01:02:08,394 --> 01:02:09,271

Marc Preston: to sit down and munch on it.

01:02:09,452 --> 01:02:10,690

Marc Preston: It's going to make you, it's going to, it's

01:02:10,710 --> 01:02:12,997

Marc Preston: going to soothe the soul or just enjoy it.

01:02:13,499 --> 01:02:14,000

Marc Preston: What would that be?

01:02:14,390 --> 01:02:15,395

Marc Preston: Is pizza a comfort food?

01:02:15,510 --> 01:02:16,093

Marc Preston: I think so.

01:02:16,991 --> 01:02:18,758

Marc Preston: I mean, I just had some just now.

01:02:18,890 --> 01:02:20,930

Marc Preston: I picked up my daughter from college and

01:02:21,332 --> 01:02:23,038

Marc Preston: first place went to is a pizza joint.

01:02:23,650 --> 01:02:25,556

Marc Preston: So I mean, you're in New York, so the

01:02:25,597 --> 01:02:27,895

Marc Preston: question's got to be yeah, I'm from.

01:02:27,935 --> 01:02:28,256

Marc Guss: Brooke.

01:02:28,357 --> 01:02:30,656

Marc Guss: Yeah Well, not only from New York.

01:02:30,716 --> 01:02:32,912

Marc Guss: I'm from the pizza capital of the world,

01:02:32,952 --> 01:02:34,037

Marc Guss: which is Brooklyn, New York.

01:02:34,490 --> 01:02:39,361

Marc Guss: And yes, I do, I consider myself to be a

01:02:39,401 --> 01:02:40,143

Marc Guss: pizza connoisseur.

01:02:40,330 --> 01:02:41,293

Marc Preston: Here's my philosophy.

01:02:41,333 --> 01:02:43,531

Marc Preston: You always know it's a good pizza place by

01:02:43,551 --> 01:02:45,177

Marc Preston: the way it smells when you first walk in.

01:02:45,230 --> 01:02:46,133

Marc Preston: It's got that smell.

01:02:46,233 --> 01:02:48,399

Marc Preston: It's kind of the yeastiness of a dough or

01:02:48,419 --> 01:02:48,720

Marc Preston: something.

01:02:49,150 --> 01:02:53,801

Marc Guss: Yes, sir, and every slice that, like I look

01:02:53,841 --> 01:02:55,473

Marc Guss: at slice, I don't think I ever go into a

01:02:55,513 --> 01:03:01,179

Marc Guss: pizza place and not point to the slice that

01:03:01,220 --> 01:03:01,561

Marc Guss: I want.

01:03:01,821 --> 01:03:03,446

Marc Guss: Yeah, Because not all slices are created

01:03:03,486 --> 01:03:03,627

Marc Guss: equal.

01:03:03,630 --> 01:03:04,976

Marc Preston: Oh, I saw some of the social media you

01:03:05,016 --> 01:03:05,277

Marc Preston: posted.

01:03:05,390 --> 01:03:06,676

Marc Preston: It's like which slice would you want?

01:03:06,850 --> 01:03:08,696

Marc Preston: The two corners are the one in the middle.

01:03:08,736 --> 01:03:12,034

Marc Guss: Yes, yes, yes, the middle guy too Actually.

01:03:12,375 --> 01:03:14,911

Marc Preston: I was watching Andrew Zimmern and he went

01:03:14,951 --> 01:03:16,598

Marc Preston: to I think it was at Brooklyn.

01:03:16,670 --> 01:03:18,851

Marc Preston: It's called Spimony Gardens, I think it's

01:03:18,871 --> 01:03:19,414

Marc Preston: what it's called.

01:03:20,290 --> 01:03:22,218

Marc Guss: Yes, I know it very well.

01:03:22,531 --> 01:03:24,196

Marc Preston: I want to try that pizza.

01:03:24,337 --> 01:03:26,571

Marc Preston: So bad, yeah, fantastic it's.

01:03:26,611 --> 01:03:28,076

Marc Guss: I've never seen anything like it, so yes,

01:03:28,630 --> 01:03:30,236

Marc Guss: it's the original grandma slice, which is

01:03:30,417 --> 01:03:31,814

Marc Guss: cheese, then the sauce on top.

01:03:32,551 --> 01:03:34,538

Marc Preston: I'm, oh god, now I'm hungry again.

01:03:35,050 --> 01:03:36,977

Marc Preston: So okay, so comfort food, pizza, without a

01:03:37,037 --> 01:03:37,238

Marc Preston: doubt.

01:03:37,570 --> 01:03:39,016

Marc Preston: Now, three people you can think of.

01:03:39,510 --> 01:03:40,435

Marc Preston: If you're going to be sitting down for

01:03:40,495 --> 01:03:43,351

Marc Preston: coffee after you have this pizza, who are

01:03:43,371 --> 01:03:45,137

Marc Preston: the three people that you would love to sit

01:03:45,157 --> 01:03:47,515

Marc Preston: down with and you think it would make for

01:03:47,535 --> 01:03:48,619

Marc Preston: just a great few hours.

01:03:49,030 --> 01:03:50,476

Marc Preston: You just kind of get lost in conversation

01:03:50,570 --> 01:03:51,314

Marc Preston: with those three people.

01:03:53,010 --> 01:03:59,326

Marc Guss: Howard Stern, jerry Seinfeld and I don't

01:03:59,366 --> 01:03:59,446

Marc Guss: know.

01:04:00,231 --> 01:04:04,001

Marc Guss: I'll actually, as we're getting to the next

01:04:04,041 --> 01:04:05,412

Marc Guss: questions, I'll come up with the three.

01:04:05,553 --> 01:04:05,934

Marc Preston: I got you.

01:04:05,954 --> 01:04:06,275

Marc Preston: I got you.

01:04:06,295 --> 01:04:06,676

Marc Preston: Yeah, that's okay.

01:04:09,111 --> 01:04:11,158

Marc Preston: Now, who is your celebrity crush as a kid?

01:04:11,870 --> 01:04:12,151

Marc Preston: Wow?

01:04:13,350 --> 01:04:16,759

Marc Preston: My celebrity as a kid, or as a teen, or as

01:04:16,779 --> 01:04:19,294

Marc Preston: a A teenager, yeah, let's all say teenager,

01:04:19,314 --> 01:04:22,136

Marc Preston: you know, or anytime that was monumental

01:04:22,176 --> 01:04:24,474

Marc Preston: like, oh my god, that is just Mount

01:04:24,534 --> 01:04:27,101

Marc Preston: Rushmore of my celebrity crushes, right.

01:04:29,790 --> 01:04:31,857

Marc Guss: Maybe Jennifer Love-Hewitt.

01:04:32,690 --> 01:04:35,558

Marc Preston: Nice Texas girl, without a doubt from Waco

01:04:35,658 --> 01:04:38,295

Marc Preston: yes and again.

01:04:38,495 --> 01:04:42,896

Marc Guss: I can come up with a whole list as time

01:04:42,976 --> 01:04:43,438

Marc Guss: goes on.

01:04:43,538 --> 01:04:45,884

Marc Guss: Yeah, but off top my head, yeah.

01:04:46,210 --> 01:04:47,936

Marc Preston: Now, if you're gonna be going let's say you,

01:04:48,710 --> 01:04:50,351

Marc Preston: your lovely wife and the kids you're gonna

01:04:50,371 --> 01:04:52,418

Marc Preston: be heading to an exotic island for one year,

01:04:53,191 --> 01:04:55,298

Marc Preston: no streaming, nothing, no media, nothing.

01:04:55,390 --> 01:04:57,456

Marc Preston: But you can bring one DVD and you can bring

01:04:57,617 --> 01:04:58,379

Marc Preston: one album with you.

01:04:59,050 --> 01:04:59,853

Marc Preston: What are those gonna be?

01:05:00,515 --> 01:05:09,049

Marc Guss: Good fellas and album George Michael's face.

01:05:09,510 --> 01:05:10,434

Marc Preston: They're taking me back there.

01:05:10,454 --> 01:05:12,435

Marc Preston: Yeah, now, if you were to look at like the

01:05:12,496 --> 01:05:14,353

Marc Preston: definition from time you get up in the

01:05:14,394 --> 01:05:16,676

Marc Preston: morning, what a perfect day is when you put

01:05:16,696 --> 01:05:18,374

Marc Preston: your head down at night going, man, that

01:05:18,394 --> 01:05:19,117

Marc Preston: was a damn good day.

01:05:20,354 --> 01:05:22,340

Marc Preston: What are some of the key points in that day?

01:05:22,410 --> 01:05:23,815

Marc Preston: What's a damn good day for you?

01:05:24,650 --> 01:05:33,239

Marc Guss: Where nothing negative on a large scale of

01:05:33,319 --> 01:05:34,743

Marc Guss: negativity happened.

01:05:36,610 --> 01:05:40,981

Marc Guss: You know I again, you and I were speaking

01:05:41,021 --> 01:05:46,581

Marc Guss: about what can happen any day and you know

01:05:46,630 --> 01:05:51,335

Marc Guss: I represent Gilbert Godfrey forever and you

01:05:51,355 --> 01:05:54,849

Marc Guss: just when you have a day that is

01:05:54,869 --> 01:05:56,700

Marc Guss: challenging, you just have to keep

01:05:56,720 --> 01:06:02,765

Marc Guss: everything in perspective because at any

01:06:02,785 --> 01:06:04,150

Marc Guss: time of the day you can get a phone call

01:06:04,671 --> 01:06:06,907

Marc Guss: and you can hear something, and something

01:06:06,927 --> 01:06:09,540

Marc Guss: can just shock you and it does.

01:06:09,560 --> 01:06:11,638

Marc Guss: It's like you know we're dealing with a

01:06:11,920 --> 01:06:13,030

Marc Guss: lottery every day.

01:06:14,136 --> 01:06:16,208

Marc Guss: You know someone doesn't enter Sloan

01:06:16,248 --> 01:06:19,966

Marc Guss: Kettering and gets a diagnosis that you

01:06:19,986 --> 01:06:23,065

Marc Guss: know the day before they didn't have a

01:06:23,367 --> 01:06:23,669

Marc Guss: phone call.

01:06:23,870 --> 01:06:26,774

Marc Guss: The day before they didn't they never

01:06:26,854 --> 01:06:27,597

Marc Guss: thought would happen.

01:06:27,730 --> 01:06:28,955

Marc Guss: All of a sudden their life changes.

01:06:29,551 --> 01:06:31,398

Marc Guss: Everything has to be kept in perspective.

01:06:31,730 --> 01:06:34,919

Marc Guss: As long as it's a good day, without a

01:06:34,960 --> 01:06:40,871

Marc Guss: tragedy or a high level of negativity, I

01:06:40,891 --> 01:06:41,936

Marc Guss: don't think it's a boring day.

01:06:42,250 --> 01:06:45,159

Marc Guss: I mean you could still make the most of it

01:06:45,259 --> 01:06:45,841

Marc Guss: and be creative.

01:06:45,990 --> 01:06:47,797

Marc Preston: I think, being grateful man that goes so

01:06:47,897 --> 01:06:48,118

Marc Preston: far.

01:06:48,451 --> 01:06:49,957

Marc Preston: I think that you know you can sit there and

01:06:49,977 --> 01:06:50,077

Marc Preston: go.

01:06:50,212 --> 01:06:51,310

Marc Preston: You know you live enough life and you go.

01:06:51,410 --> 01:06:53,097

Marc Preston: You know what as bad as today is.

01:06:54,352 --> 01:06:56,319

Marc Preston: I can think of days that were a lot worse

01:06:56,339 --> 01:06:56,640

Marc Preston: than that.

01:06:56,810 --> 01:06:57,031

Marc Guss: I know.

01:06:57,071 --> 01:06:59,394

Marc Guss: But it's very hard, very, very hard, to

01:06:59,655 --> 01:07:00,579

Marc Guss: keep that perspective.

01:07:00,730 --> 01:07:04,113

Marc Guss: It's very easy to say yeah, it's easier to

01:07:04,153 --> 01:07:06,053

Marc Guss: say at the end of the day, but when you're

01:07:06,394 --> 01:07:11,460

Marc Guss: in the grind it's very difficult to get a

01:07:11,641 --> 01:07:16,801

Marc Guss: grasp of you know of the big picture,

01:07:17,030 --> 01:07:18,496

Marc Guss: especially the more empathetic you are.

01:07:19,293 --> 01:07:20,731

Marc Preston: It definitely is difficult because you're

01:07:20,752 --> 01:07:22,378

Marc Preston: kind of seeing what other people experience

01:07:22,470 --> 01:07:23,835

Marc Preston: and you're having a difficult time as well.

01:07:23,855 --> 01:07:25,954

Marc Guss: Yeah, absolutely If you stay kind

01:07:26,416 --> 01:07:30,337

Marc Guss: throughout the day, if you are able to have

01:07:30,377 --> 01:07:33,352

Marc Guss: a sense of humor in a store, if you're able

01:07:33,432 --> 01:07:40,351

Marc Guss: to be personable to your neighbor, not

01:07:40,431 --> 01:07:43,320

Marc Guss: everything is a crisis.

01:07:44,052 --> 01:07:45,137

Marc Guss: Like why not?

01:07:46,492 --> 01:07:49,641

Marc Guss: Like what you're bringing to them and to

01:07:49,681 --> 01:07:49,861

Marc Guss: yours.

01:07:50,230 --> 01:07:54,181

Marc Guss: What you're bringing to them is a great

01:07:54,201 --> 01:07:58,099

Marc Guss: effect and in turn, you're doing the same

01:07:58,179 --> 01:07:59,242

Marc Guss: thing for yourself.

01:07:59,310 --> 01:08:01,497

Marc Guss: You're just keeping yourself in a great

01:08:01,578 --> 01:08:04,336

Marc Guss: state of mind, a healthy, positive state of

01:08:04,396 --> 01:08:04,657

Marc Guss: mind.

01:08:05,579 --> 01:08:05,960

Marc Preston: That's great.

01:08:06,450 --> 01:08:07,535

Marc Preston: That's exactly what I was talking about

01:08:07,555 --> 01:08:07,977

Marc Preston: from your book.

01:08:08,050 --> 01:08:10,458

Marc Preston: It's just, it's setting your attitude, your

01:08:10,538 --> 01:08:11,140

Marc Preston: disposition.

01:08:11,511 --> 01:08:12,857

Marc Preston: It kind of colors everything.

01:08:14,636 --> 01:08:15,479

Marc Preston: I mean everything you do.

01:08:16,212 --> 01:08:17,737

Marc Preston: It's a cumulative effect throughout the day.

01:08:18,078 --> 01:08:18,439

Marc Guss: And you know what?

01:08:18,990 --> 01:08:23,521

Marc Guss: I don't have a problem bombing when I you

01:08:23,542 --> 01:08:25,654

Marc Guss: know when I try to.

01:08:25,835 --> 01:08:29,152

Marc Guss: You know I really do try to and I think I

01:08:29,192 --> 01:08:31,694

Marc Guss: get it from my dad, like I love jokes, I

01:08:31,734 --> 01:08:33,740

Marc Guss: love jokes, I love pranks, I love all of

01:08:33,780 --> 01:08:33,981

Marc Guss: that.

01:08:34,190 --> 01:08:36,236

Marc Preston: Yeah, sense of humor, without a doubt,

01:08:37,239 --> 01:08:38,813

Marc Preston: that's a zen of it and, as you know, as

01:08:38,853 --> 01:08:40,852

Marc Preston: watching the Elon Musk or they were talking

01:08:40,872 --> 01:08:42,599

Marc Preston: about the documentary it's out now.

01:08:42,630 --> 01:08:44,216

Marc Preston: I think it's on, I think it's on Netflix

01:08:45,011 --> 01:08:48,360

Marc Preston: about how the typical way that NASA did

01:08:48,400 --> 01:08:49,875

Marc Preston: things was they were trying to ultra, ultra,

01:08:49,955 --> 01:08:51,553

Marc Preston: ultra, ultra plan, trying to not make any

01:08:51,573 --> 01:08:53,954

Marc Preston: mistake, Whereas Elon Musk's idea with

01:08:53,994 --> 01:08:55,780

Marc Preston: SpaceX was get out there.

01:08:56,230 --> 01:08:57,936

Marc Preston: If we make big mistakes, we learn big.

01:08:58,518 --> 01:09:00,371

Marc Preston: You know new lessons, you know it's not

01:09:00,452 --> 01:09:02,272

Marc Preston: being afraid of making mistakes and not let

01:09:02,292 --> 01:09:03,115

Marc Preston: them take your day down.

01:09:03,315 --> 01:09:06,176

Marc Guss: you know Taking risks yeah, Indeed, no.

01:09:06,497 --> 01:09:07,300

Marc Preston: Last couple of questions.

01:09:07,430 --> 01:09:08,835

Marc Preston: Now, if you weren't doing this, if you

01:09:08,855 --> 01:09:10,272

Marc Preston: weren't a manager, if you weren't

01:09:10,412 --> 01:09:13,776

Marc Preston: representing talent, what would be the

01:09:13,856 --> 01:09:14,538

Marc Preston: thing that you think?

01:09:14,558 --> 01:09:16,673

Marc Preston: Would you derive joy from Some other

01:09:16,713 --> 01:09:17,195

Marc Preston: vocation?

01:09:17,330 --> 01:09:18,013

Marc Preston: What would you be doing?

01:09:18,750 --> 01:09:20,677

Marc Guss: I really don't know, because when I would

01:09:20,737 --> 01:09:22,834

Marc Guss: leave my office to go to lunch when I was

01:09:22,855 --> 01:09:25,575

Marc Guss: at William Morris, I would look around and

01:09:25,956 --> 01:09:29,156

Marc Guss: I was actually oblivious to hedge funders

01:09:29,416 --> 01:09:30,881

Marc Guss: who I didn't even know what it was about.

01:09:31,090 --> 01:09:33,378

Marc Guss: But they do really well.

01:09:33,650 --> 01:09:35,094

Marc Guss: They make a lot of money.

01:09:35,456 --> 01:09:39,672

Marc Guss: You know, successful ones do High level

01:09:40,976 --> 01:09:43,161

Marc Guss: finance attorneys.

01:09:44,191 --> 01:09:44,572

Marc Guss: I don't know.

01:09:45,053 --> 01:09:49,192

Marc Guss: I need entertainment in my life and the

01:09:49,252 --> 01:09:51,699

Marc Guss: fact that I was able to pull it all

01:09:51,739 --> 01:09:54,196

Marc Guss: together, get the law degree not because of,

01:09:55,130 --> 01:09:57,418

Marc Guss: not because I ever expected to have files

01:09:57,538 --> 01:10:01,111

Marc Guss: of and papers thrown on my desk for someone

01:10:01,131 --> 01:10:03,331

Marc Guss: to tell me to take care of that, you know,

01:10:04,914 --> 01:10:10,956

Marc Guss: I am just so happy that I'm immersed in an

01:10:11,016 --> 01:10:14,837

Marc Guss: industry that I just love and I honestly

01:10:14,997 --> 01:10:15,198

Marc Guss: don't.

01:10:15,810 --> 01:10:19,259

Marc Guss: I can't think of any industry that I'd

01:10:19,520 --> 01:10:20,122

Marc Guss: rather be in.

01:10:21,190 --> 01:10:22,335

Marc Preston: Well, that's the most common thing I'm

01:10:22,395 --> 01:10:22,656

Marc Preston: hearing.

01:10:22,951 --> 01:10:24,496

Marc Preston: Everybody I speak with it's like they just

01:10:24,737 --> 01:10:26,776

Marc Preston: simply can't think of doing anything else,

01:10:27,492 --> 01:10:29,212

Marc Preston: and that's kind of the thing that the

01:10:29,232 --> 01:10:30,517

Marc Preston: indicator that you're doing the right thing,

01:10:30,770 --> 01:10:32,317

Marc Preston: you are where you should be, you know.

01:10:32,590 --> 01:10:33,353

Marc Guss: And if you're not?

01:10:33,634 --> 01:10:35,975

Marc Guss: And if you're not, then try to be there.

01:10:36,590 --> 01:10:37,695

Marc Preston: Indeed, absolutely.

01:10:38,812 --> 01:10:40,899

Marc Preston: The last question is now you have that

01:10:40,939 --> 01:10:43,056

Marc Preston: DeLorean, you can jump in it and you can go

01:10:43,116 --> 01:10:45,172

Marc Preston: back to when you were 16 years old and

01:10:45,212 --> 01:10:47,091

Marc Preston: you've got a couple minutes and you can

01:10:47,192 --> 01:10:49,153

Marc Preston: offer up a piece of advice to 16 year old

01:10:49,434 --> 01:10:52,473

Marc Preston: Marc and you can say okay, this is what you

01:10:52,513 --> 01:10:54,532

Marc Preston: should do, be mindful of this, look out for

01:10:54,552 --> 01:10:56,739

Marc Preston: this, do whatever piece of advice.

01:10:57,070 --> 01:10:59,699

Marc Preston: What would it be to your 16 year old self?

01:11:01,196 --> 01:11:02,845

Marc Guss: Don't expect anything.

01:11:05,235 --> 01:11:07,733

Marc Guss: It's all about drive, it's all about hard

01:11:07,813 --> 01:11:12,890

Marc Guss: work, and nothing is going to come easy.

01:11:13,371 --> 01:11:15,497

Marc Preston: I think it's a great piece of advice to, I

01:11:15,537 --> 01:11:16,720

Marc Preston: think, my kid's generation.

01:11:17,250 --> 01:11:17,551

Marc Preston: You know.

01:11:17,851 --> 01:11:20,678