Nov. 15, 2023

Leigh Steinberg | Major League Mensch

Leigh Steinberg | Major League Mensch
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Leigh Steinberg | Major League Mensch

On this episode of The Story & Craft Podcast, we sit down with legendary Sports Agent, Leigh Steinberg.  We discuss some of the secrets of peak performance, athlete representation, and the economics of professional sports. Leigh has represented, and continues to represent, some of the biggest and most influential names in professional sports. Leigh shares the core principles that have shaped his career, offers insights into the revolutionary methods he's exploring to rehabilitate injured athletes, and opens up about his projects designed to enhance performance and productivity. We also get an exclusive look into his passions and philanthropies outside of his work as an iconic sports agent.We explore the values Leigh learned from his family…values he continues to apply to his business and personal life.  Leigh shares his unique approach to representation. We discuss the rise of professional athletes as celebrities, and discuss the navigation of television contracts, endorsements, popular culture…and how these elements impact a professional athlete’s life and career. This eye-opening conversation also delves into how athletes can leverage their platforms for positive change…a topic close to Leigh’s heart.Leigh breaks down the financial split between owners and players, explains how ticket prices are determined, and discusses the often overlooked physical and mental toll of playing professional sports.  This episode offers a unique look into the world of professional sports that only a legend in the industry can provide.  It was a pleasure to bring you this intriguing chat with the iconic Leigh Steinberg.SHOW HIGHLIGHTS0:12:08 - Jewish Values Impacting Sports Careers0:16:18 - The Rise of Athlete Salaries0:19:30 - Sports Representation0:22:45 - Responsibilities and Expectations in Professional Sports0:25:29 - Building Careers and Networking in Sports0:31:14 - Screen Life and Real Sports Connections0:36:19 - Celebrity and Salaries in Professional Sports0:44:18 - Actors' Immersive Role Transformations0:53:43 - Books and AudiobooksListen and subscribe on your favorite podcast app.  Also, check out the show and sign up for the newsletter at  www.storyandcraftpod.com....#podcast #interview #Sports #Agent #jerrymaguire #Representation #football #baseball #basketball #hockey #boxing #dallas #cowboys #dallascowboys #cowboys #cowboysnation #mlb #nfl #nba #nhl #storyandcraft #voiceover #voiceactor

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Leigh Steinberg:

Then I was technical advisor and then he

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Leigh Steinberg: assigned the actors to work with, like Tuba

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Leigh Steinberg: Gooding Jr, who I took down to the Super

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Leigh Steinberg: Bowl in Phoenix and made him pretend he was

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Leigh Steinberg: my client for a week.

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Announcer: Welcome to Story and Craft.

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Announcer: Now here's your host, Marc Preston.

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Marc Preston: Alright, here we are back, another episode

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Marc Preston: of Story and Craft.

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Marc Preston: I'm Marc Preston and yes, it's been a

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Marc Preston: minute, hasn't it Been?

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Marc Preston: A little while, kind of in solidarity with

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Marc Preston: the SAG After Strike, took a little break,

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Marc Preston: a little hiatus, as it were, of course a

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Marc Preston: lot of our guests that we usually have on

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Marc Preston: not able to do the podcast thing because of

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Marc Preston: the strike.

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Marc Preston: So I took a little break and I can't begin

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Marc Preston: to tell you, by the way, how much I

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Marc Preston: appreciate I've gotten some notes, emails,

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Marc Preston: emails through our website,

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Marc Preston: storyandcraftpod.com.

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Marc Preston: I appreciate it greatly.

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Marc Preston: I can't thank you enough.

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Marc Preston: So, thank you, thank you.

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Marc Preston: Today's episode Lee Steinberg, legendary

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Marc Preston: sports agent.

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Marc Preston: He's represented and currently represents

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Marc Preston: some of the biggest in the literal and

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Marc Preston: figurative game.

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Marc Preston: Really inspirational guy, very talented,

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Marc Preston: Just really enjoyed this chat.

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Marc Preston: If you remember the movie Jerry Maguire,

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Marc Preston: it's not really about him, but there's a

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Marc Preston: lot of him, a lot of his input in that

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Marc Preston: movie and just generally just a real mench,

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Marc Preston: just a cool guy.

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Marc Preston: Now, I mentioned it before.

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Marc Preston: Storyandcraftpod.com, the website.

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Marc Preston: Don't forget, jump in there, check out all

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Marc Preston: the socials, send me a message through the

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Marc Preston: little messaging doohickey on there, or you

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Marc Preston: can send me an email and again, I do

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Marc Preston: appreciate it.

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Marc Preston: I appreciate everyone who has reached out

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Marc Preston: to check in and find out when the show is

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Marc Preston: going to be back on.

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Marc Preston: Well, here it is, we're back and let's jump

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Marc Preston: right into it.

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Marc Preston: Today is Lee Steinberg Day, right here on

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Marc Preston: Story and Craft.

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Marc Preston: Hello, how are you doing today, sir?

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Marc Preston: I am good.

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Marc Preston: Thank you again for taking time out to chat.

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Marc Preston: I was speaking with my son, who's my

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Marc Preston: 18-year-old college kid, who is my resident

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Marc Preston: sports guy yeah, I'm not as big of a sports

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Marc Preston: guy as he is, so he was like you're

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Marc Preston: speaking of Lee Steinberg, so he's like to

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Marc Preston: prep.

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Marc Preston: He's like we got to watch Jerry Maguire, so

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Marc Preston: we did that last night.

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Marc Preston: So how are things going for you?

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Marc Preston: Anything new and exciting you're working on

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Marc Preston: right now, anything in particular.

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Leigh Steinberg: We have a project to respond to the fact

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Leigh Steinberg: that athletic contests come down in the

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Leigh Steinberg: fourth quarter and a lot of them in the

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Leigh Steinberg: last drive.

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Leigh Steinberg: So the question is, could you peak

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Leigh Steinberg: performance and productivity up in those

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Leigh Steinberg: critical moments?

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Leigh Steinberg: And so I explored some modality to do that.

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Leigh Steinberg: And then, secondarily, can you recover an

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Leigh Steinberg: injured athlete quicker?

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Leigh Steinberg: Because the CAP system means that if you

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Leigh Steinberg: lose the starting players, back up is

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Leigh Steinberg: appreciably worse.

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Leigh Steinberg: So it's hyperbaric oxygen, it's blue, red

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Leigh Steinberg: and white light stimulation, it's nanovie

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Leigh Steinberg: which is cooked up, air you breathe.

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Leigh Steinberg: They all do the same thing, which is

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Leigh Steinberg: they're anti-inflammatory, they peak energy,

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Leigh Steinberg: they hyperbaric can make you live longer.

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Leigh Steinberg: So I've taken that to a number of different

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Leigh Steinberg: proteins to try to get them to adopt it and

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Leigh Steinberg: also, cognitively, have found some new ways

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Leigh Steinberg: through neuroplasticity to stimulate the

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Leigh Steinberg: brain, so that someone who gets a

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Leigh Steinberg: concussion or a TBI the conceit's always

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Leigh Steinberg: been that it only gets worse and never gets

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Leigh Steinberg: better.

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Leigh Steinberg: But now we have processes like our TMS and

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Leigh Steinberg: nestry brain training that can sharpen up a

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Leigh Steinberg: brain.

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Leigh Steinberg: So there are benefit in sports and there

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Leigh Steinberg: are benefit to anybody over 40.

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Leigh Steinberg: So that's one Second of all.

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Leigh Steinberg: We're working on a school that would be for

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Leigh Steinberg: high school athletes but would also be for

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Leigh Steinberg: anybody interested in being working for a

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Leigh Steinberg: team, a league, a front office, Marceting,

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Leigh Steinberg: branding, media, and that's in Arizona.

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Leigh Steinberg: I've got an agent academy coming up in a

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Leigh Steinberg: couple weeks where we teach the young

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Leigh Steinberg: people how to recruit, negotiate, brand

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Leigh Steinberg: Marcet, set up a charitable foundation and

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Leigh Steinberg: the rest of that.

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Marc Preston: It's kind of looking over some of your

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Marc Preston: information above and beyond what I already

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Marc Preston: knew.

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Marc Preston: It seems like you don't slow down, you seem

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Marc Preston: to be involved in quite a bit of

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Marc Preston: philanthropy or what we're just discussing

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Marc Preston: right now, which of course is beneficial

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Marc Preston: for the players, but there is a cost

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Marc Preston: benefit analysis kind of situation for the

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Marc Preston: owners in getting the players back and

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Marc Preston: active.

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Leigh Steinberg: Well, once we validate these concepts in

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Leigh Steinberg: sports, then it takes you out to the larger

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Leigh Steinberg: community.

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Leigh Steinberg: In other words, it takes you out to Marc

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Leigh Steinberg: Preston, who says I want to be cognitively

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Leigh Steinberg: more fit, I want to live longer.

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Leigh Steinberg: And so there's a revolution taking place in

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Leigh Steinberg: Biomed that is going to alter forever the

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Leigh Steinberg: way we see medicine.

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Marc Preston: It's funny.

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Marc Preston: I remember going back over 20 plus years

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Marc Preston: ago.

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Marc Preston: I was smoking and I was stopping smoking.

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Marc Preston: I had gone there's a hypnotherapist and it

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Marc Preston: actually worked.

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Marc Preston: It worked really fantastically.

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Marc Preston: But he was implementing something where

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Marc Preston: they had like these, we'll call them

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Marc Preston: goggles, but they had different lights LED

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Marc Preston: lights that would blink and he said this is

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Marc Preston: based off some kind of a Russian study they

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Marc Preston: did where if you merge this with a sound,

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Marc Preston: it somehow does something.

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Leigh Steinberg: Well, they have those treatments which they

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Leigh Steinberg: have the light going on, they have the

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Leigh Steinberg: earphones on.

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Leigh Steinberg: And Russia, germany, all those countries

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Leigh Steinberg: are far ahead of us in terms of

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Leigh Steinberg: understanding how the brain works and

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Leigh Steinberg: innovative ways to stimulate longevity

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Leigh Steinberg: lifestyle, everything.

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Marc Preston: For your own, let's say, career longevity,

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Marc Preston: would it be a stretch to say.

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Marc Preston: You kind of seem to stay kind of curious

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Marc Preston: about different things that are going on in

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Marc Preston: evolution of sports.

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Marc Preston: You don't seem like somebody that would

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Marc Preston: rest on their laurels by any stretch of the

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Marc Preston: imagination.

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Marc Preston: It seems like you're constantly active.

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Leigh Steinberg: I think life is a constant learning process

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Leigh Steinberg: and it's trying to know more, visualize

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Leigh Steinberg: where economics are going, where the

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Leigh Steinberg: culture is going, where the effects of

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Leigh Steinberg: climate change on our life.

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Leigh Steinberg: It's the ability to envision where the

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Leigh Steinberg: economy, entertainment, sports, politics,

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Leigh Steinberg: science are all going.

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Marc Preston: It definitely seems like the lines are for

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Marc Preston: lack of a better way of putting it.

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Marc Preston: The lines are kind of blurred now, but

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Marc Preston: everything's merging together, it seems

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Marc Preston: like, with entertainment and just

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Marc Preston: technology and just even being able to

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Marc Preston: connect with you here, that a few years

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Marc Preston: back that just would have been kind of

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Marc Preston: improbable to do that effectively.

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Marc Preston: But one of the things I was curious about,

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Marc Preston: kind of hitting rewind on your origin story,

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Marc Preston: as it were you're actually an LA kid.

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Marc Preston: You're from the LA area, correct?

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Leigh Steinberg: So I grew up in Los Angeles, went to UCLA

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Leigh Steinberg: for a year and then it was the late 1960s

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Leigh Steinberg: and it was all happening in Berkeley and it

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Leigh Steinberg: was societal norms changing in long hair

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Leigh Steinberg: and tie dye and external substances and

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Leigh Steinberg: rock music and anti-Vietnam.

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Leigh Steinberg: So part of me is Southern California let's

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Leigh Steinberg: hit the beach.

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Leigh Steinberg: And the other part is Berkeley political

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Leigh Steinberg: consciousness and just started to make a

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Leigh Steinberg: difference.

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Leigh Steinberg: And my father raised me with two core

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Leigh Steinberg: values.

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Leigh Steinberg: One was treasure relationships, especially

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Leigh Steinberg: family, and the second was try to heal pain

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Leigh Steinberg: and make a positive impact in the world.

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Leigh Steinberg: And the core layer to that was that when

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Leigh Steinberg: you're waiting for someone to make a change,

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Leigh Steinberg: someone to right or wrong, someone to take

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Leigh Steinberg: care of something as minor as picking a

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Leigh Steinberg: piece of trash up or as major as racism or

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Leigh Steinberg: climate change, you say your tendency is to

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Leigh Steinberg: wait for the amorphous they or them to

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Leigh Steinberg: solve the problem.

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Leigh Steinberg: Older people, political figures and my dad

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Leigh Steinberg: would look at me and say, son, you could

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Leigh Steinberg: wait forever.

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Leigh Steinberg: The they is you, you are the they.

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Leigh Steinberg: So it embodies a sense of responsibility

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Leigh Steinberg: for everything around us.

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Marc Preston: Now, where was your father or where was

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Marc Preston: your family originally from?

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Marc Preston: Were they Southern California as well?

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Leigh Steinberg: Yes, so they were Southern California.

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Leigh Steinberg: My father was a teacher.

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Leigh Steinberg: My grandfather ran a place called Hillcrest

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Leigh Steinberg: Country Club, which was the hangout for a

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Leigh Steinberg: lot of the Hollywood crowd, and so I grew

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Leigh Steinberg: up sitting at a table with Groucho March,

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Leigh Steinberg: jack Manning, george Burns, george Gessel,

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Leigh Steinberg: danny Kay at Hillcrest, and we have a great

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Leigh Steinberg: picture of me on Marilyn Monroe's lap.

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Leigh Steinberg: But my father turned away from all of that

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Leigh Steinberg: and wanted to educate people, and his

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Leigh Steinberg: philosophy was that he was here to make a

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Leigh Steinberg: positive difference in the world, help

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Leigh Steinberg: people who couldn't help themselves, and so

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Leigh Steinberg: he was head of the City Human Relations

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Leigh Steinberg: Commission, which had all the different

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Leigh Steinberg: racial and ethnic groups, and so we had it

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Leigh Steinberg: hard driven into our heads.

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Leigh Steinberg: You know that money was fine and important

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Leigh Steinberg: at a certain level, but what was really

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Leigh Steinberg: important is what did you do to try to ease

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Leigh Steinberg: pain for other people?

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Marc Preston: Where are your people originally from,

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Marc Preston: before they got to, before they found their

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Marc Preston: way to Southern California, where they come

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Marc Preston: from?

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Leigh Steinberg: Century Europe and.

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Leigh Steinberg: I think on my father's side from Germany

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Leigh Steinberg: and my mother's side from Russia, but they

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Leigh Steinberg: came in the late 1800s and my grandfather

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Leigh Steinberg: started out in New York.

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Leigh Steinberg: He had the biggest restaurant that was

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Leigh Steinberg: existed in the country.

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Leigh Steinberg: The FDR used to have his dinners there, but

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Leigh Steinberg: he gradually came out to Los Angeles and my

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Leigh Steinberg: mom's family came to Los Angeles.

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Leigh Steinberg: So we've been here forever.

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Marc Preston: It sounds like.

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Marc Preston: I know my family didn't get here from

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Marc Preston: Ukraine until 1907, something like that.

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Marc Preston: But it's funny.

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Marc Preston: My grandparents actually met.

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Marc Preston: My grandmother was from Denver but my

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Marc Preston: grandfather.

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Marc Preston: They immigrated through Galveston, texas,

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Marc Preston: so we're Texas Jews through and through.

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Marc Preston: But they met at the old Bullocks on

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Marc Preston: Wilshire.

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Marc Preston: My grandmother worked at it, which is now,

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Marc Preston: I think, an extension of the law school, I

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Marc Preston: think out there.

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Marc Preston: But it's so funny because we've always had

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Marc Preston: a connection to that neck of the woods.

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Marc Preston: But when you were mentioning what your

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Marc Preston: father brought to the table, it reminds me.

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Marc Preston: Now we're not really that religious at all,

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Marc Preston: but one of the core principles I've been

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Marc Preston: speaking with somebody the other day who's

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Marc Preston: very much reformed you, like me.

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Marc Preston: One of the core things that's interesting

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Marc Preston: about the faith is that thing you've got to

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Marc Preston: leave the world better than you found it

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Marc Preston: kind of general principle and it sounds

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Marc Preston: kind of like that sort of thing that your

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Marc Preston: father was giving you.

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Leigh Steinberg: Well, it is Jewish values which is

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Leigh Steinberg: appreciating the concept of a strong family,

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Leigh Steinberg: education as a tool and then making a

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Leigh Steinberg: positive difference in the world.

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Marc Preston: So you had that as a foundation, but what

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Marc Preston: kind of propelled you into deciding, okay,

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Marc Preston: I want to go.

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Marc Preston: Where is there even a plan when you went

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Marc Preston: off to college?

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Marc Preston: This is where my target is right now.

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Marc Preston: Or were you kind of exploring?

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Leigh Steinberg: I had grown up on old lawyer TV shows like

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Leigh Steinberg: Perry Mason and Judd for the defense and

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Leigh Steinberg: the defenders.

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Leigh Steinberg: So I saw myself either being a political

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Leigh Steinberg: leader in some way, because I ended up

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Leigh Steinberg: being student by the president of all the

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Leigh Steinberg: different schools I was in, or being a

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Leigh Steinberg: courtroom lawyer and there was no sports

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Leigh Steinberg: agency at the time I was going to school so

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Leigh Steinberg: I sort of fell into it because I was a

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Leigh Steinberg: counselor in an undergrad dorm at Berkeley,

301

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Leigh Steinberg: working my way through law school, and they

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Leigh Steinberg: moved the freshman football team into the

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Leigh Steinberg: dorm and one of the students was Steve

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Leigh Steinberg: Barkowski, who ended up the very first

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Leigh Steinberg: player picked in the first round of the

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Leigh Steinberg: 1975 NFL Draft and he asked me to represent

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Leigh Steinberg: him and I was either going to take a job

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Leigh Steinberg: with the Alameda County DA or I had an

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Leigh Steinberg: offer in television news but we got the

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Leigh Steinberg: largest rookie contract in NFL history and

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Leigh Steinberg: I saw then that the athletes were the movie

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Leigh Steinberg: stars and celebrities in different towns

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Leigh Steinberg: across the country and it made me think

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Leigh Steinberg: that I could take if I'd have an athlete

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Leigh Steinberg: retrace their roots and go back to the high

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Leigh Steinberg: school community that helped shape them and

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Leigh Steinberg: set up a scholarship fund or work with a

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Leigh Steinberg: Boys and Girls Club or work with a church,

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Leigh Steinberg: that they could put down roots and make a

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Leigh Steinberg: positive difference and then at the

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Leigh Steinberg: collegiate level, go back to that

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Leigh Steinberg: university community and do what a trademan

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Leigh Steinberg: did, which is to endow a full scholarship

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Leigh Steinberg: at the school, and then finally get the

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Leigh Steinberg: leading political figures, business leaders

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Leigh Steinberg: and community leaders on a charitable board

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Leigh Steinberg: and do a charitable foundation to attack

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Leigh Steinberg: some primary problem that bothered the

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Leigh Steinberg: athlete.

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Leigh Steinberg: So I thought, well, I could actually

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Leigh Steinberg: achieve some of the same results this way.

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Leigh Steinberg: I would have a teaching counseling function

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Leigh Steinberg: with young men, hopefully stimulate the

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Leigh Steinberg: best in them, lead them towards second

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Leigh Steinberg: career, but, more profoundly, that we could

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Leigh Steinberg: take on bullying and sex trafficking and

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Leigh Steinberg: domestic violence and racism and the

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Leigh Steinberg: environment by positioning sports and using

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Leigh Steinberg: the power of role modeling to impact

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Leigh Steinberg: imitative behavior.

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Marc Preston: Yeah, I think the argument has been made

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Marc Preston: that it's not the so well put them under

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Marc Preston: the umbrella of celebrity.

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Marc Preston: It's not their responsibility, if you will,

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Marc Preston: but I think, with that kind of platform and

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Marc Preston: to be able to have the access to be able to

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Marc Preston: do something like that, I think it's

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Marc Preston: incumbent upon folks to take the assets

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Marc Preston: that they're given and do something.

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Marc Preston: It's really funny if I was to hit rewind

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Marc Preston: and you mentioned Troy Aikman, me being a

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Marc Preston: Dallas kid, I remember that pocket of time

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Marc Preston: when Michael Irvin and Emmett Smith and all

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Marc Preston: those guys coming on board with Cowboys.

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Marc Preston: It seems to me and correct me if you think

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Marc Preston: I'm a little off but it wasn't until to me

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Marc Preston: late 80s, early 90s, that you really

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Marc Preston: started hearing about these big contracts.

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Marc Preston: I was watching Nolan Ryan's documentary the

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Marc Preston: other day.

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Marc Preston: I'm a big Nolan Ryan fan and he's talking

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Marc Preston: about after he won the World Series with

363

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Marc Preston: the Mets he came home and worked on a

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Marc Preston: cattle ranch.

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Marc Preston: You know they made okay money but nothing

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Marc Preston: really out there.

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Marc Preston: What do you think facilitated the kind of

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Marc Preston: the boom when athletes were really getting

369

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Marc Preston: a big, much bigger piece of the pie?

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Leigh Steinberg: So television morphed from three basic

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Leigh Steinberg: networks to dozens and hundreds of

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Leigh Steinberg: competitive networks and they were all

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Leigh Steinberg: looking for ways to attract attention, and

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Leigh Steinberg: sports delivers an audience.

375

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Leigh Steinberg: So the rights fees blew off the charts and

376

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Leigh Steinberg: when I started, each team in the NFL

377

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Leigh Steinberg: received $2 million per season for its

378

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Leigh Steinberg: television national TV rights.

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Leigh Steinberg: And then the next contract they got Fox

380

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Leigh Steinberg: into the bidding and TNT, and then ESPN,

381

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Leigh Steinberg: and the play was to show promos on Sunday

382

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Leigh Steinberg: afternoons that would promote the Monday

383

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Leigh Steinberg: through Friday primetime lineup and then

384

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Leigh Steinberg: increase the value of the network.

385

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Leigh Steinberg: And so Fox used that and it went from $2

386

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Leigh Steinberg: million to $17 million when they got into

387

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Leigh Steinberg: the bidding per team per season.

388

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Leigh Steinberg: And then the next contract was $42 million.

389

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Leigh Steinberg: Last year for NFL teams it was $200 million

390

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Leigh Steinberg: and they just signed a new 10-year contract

391

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Leigh Steinberg: which eventually will lead to $350 million

392

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Leigh Steinberg: per team per season just from national TV.

393

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Leigh Steinberg: So this flood of television revenue then

394

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Leigh Steinberg: met with the building of brand new stadium

395

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Leigh Steinberg: with luxury boxes and premium seating and

396

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Leigh Steinberg: naming rights and all forms ancillary

397

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Leigh Steinberg: revenue streams.

398

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Leigh Steinberg: And then we had Fantasy Sports entered the

399

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Leigh Steinberg: picture, and so and now the internet had a

400

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Leigh Steinberg: revolutionary effect on sports so you could

401

00:19:17,917 --> 00:19:20,122

Leigh Steinberg: watch them and stream them different ways.

402

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Leigh Steinberg: So the economic completely changed and the

403

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Leigh Steinberg: television revenue alone was enough to

404

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Leigh Steinberg: explode contracts.

405

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Marc Preston: Yeah, because it seems like the Cowboys,

406

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Marc Preston: the old North Dallas 40 days, you know

407

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Marc Preston: these guys were not looking forward.

408

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Marc Preston: They didn't have the kind of opportunity,

409

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Marc Preston: the fiscal opportunity, that the players

410

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Marc Preston: that came after them had.

411

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Marc Preston: But the high school I went to in Dallas it

412

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Marc Preston: was a couple of Tech Shrams grandkids went

413

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Marc Preston: there and it was really neat because Tony

414

00:19:51,318 --> 00:19:53,870

Marc Preston: Dorsett's son went there and so Cowboys are

415

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Marc Preston: very much hardwired into kind of my high

416

00:19:56,056 --> 00:19:56,878

Marc Preston: school experience.

417

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Marc Preston: But one of the interesting things was that

418

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Marc Preston: I think Tech Shram had been credited with

419

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Marc Preston: kind of helping to build the NFL into the

420

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Marc Preston: entity that it is now you know, and just

421

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Marc Preston: kind of looking at football, of course

422

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Marc Preston: other sports as well Did you have a

423

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Marc Preston: preference to stick with or to allocate

424

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Marc Preston: most of your time to NFL players, or was

425

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Marc Preston: there a preference at all or did you like

426

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Marc Preston: to kind of split up your attention to the

427

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Marc Preston: different sports?

428

00:20:26,170 --> 00:20:29,057

Leigh Steinberg: So on that Dallas Cowboy team we're talking

429

00:20:29,077 --> 00:20:30,700

Leigh Steinberg: about, I represented.

430

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Leigh Steinberg: I had the first pick in the draft in Aikman

431

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Leigh Steinberg: and then in 91, the first pick in the draft

432

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Leigh Steinberg: was Russell Maryland, who was a client, and

433

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Leigh Steinberg: I had Darren Woodson and Darryl Johnston

434

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Leigh Steinberg: and sort of half that team.

435

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Leigh Steinberg: I had done baseball since the very

436

00:20:51,198 --> 00:20:54,327

Leigh Steinberg: beginning and we ended up with a practice

437

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Leigh Steinberg: that had about 60 players Pudge Rodriguez,

438

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Leigh Steinberg: cece Spathia, sean Green, will Clark, matt

439

00:21:04,140 --> 00:21:09,833

Leigh Steinberg: Williams, many Ramirez.

440

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Leigh Steinberg: So we had a big practice that way.

441

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Leigh Steinberg: And then in basketball I represented about

442

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Leigh Steinberg: four lottery picks and then boxing Lennox

443

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Leigh Steinberg: Lewis, the heavyweight champ, and Oscar De

444

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Leigh Steinberg: La Hoya.

445

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Leigh Steinberg: So no, it was all sports.

446

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Leigh Steinberg: I don't know quite as much about hockey,

447

00:21:31,716 --> 00:21:34,662

Leigh Steinberg: but it was football, baseball, basketball

448

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Leigh Steinberg: and then Olympic athletes who came back.

449

00:21:38,470 --> 00:21:41,756

Leigh Steinberg: The principles are all the same and the

450

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Leigh Steinberg: most important skill in any of this Marc is

451

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Leigh Steinberg: listening.

452

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Leigh Steinberg: It's being able to draw another human being

453

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Leigh Steinberg: out.

454

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Leigh Steinberg: It's being able to cut below the surface of

455

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Leigh Steinberg: the surface responses to get to their

456

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Leigh Steinberg: deepest anxieties and fears and their

457

00:21:58,657 --> 00:22:01,545

Leigh Steinberg: greatest hopes and dreams and get them to

458

00:22:01,605 --> 00:22:04,796

Leigh Steinberg: prioritize what values are most important

459

00:22:04,816 --> 00:22:05,197

Leigh Steinberg: to them.

460

00:22:05,610 --> 00:22:08,801

Leigh Steinberg: So if I can get that view of how they see

461

00:22:08,841 --> 00:22:11,450

Leigh Steinberg: the world, it's how important is short-term

462

00:22:11,650 --> 00:22:14,157

Leigh Steinberg: economic gain or long-term economic

463

00:22:14,217 --> 00:22:17,806

Leigh Steinberg: security, or spiritual considerations, or

464

00:22:17,906 --> 00:22:21,034

Leigh Steinberg: family or geographical, or being a starter

465

00:22:21,114 --> 00:22:22,438

Leigh Steinberg: or being on a winning team.

466

00:22:23,230 --> 00:22:25,658

Leigh Steinberg: That constellation of values will fit

467

00:22:25,739 --> 00:22:28,007

Leigh Steinberg: differently into different people's lives,

468

00:22:28,568 --> 00:22:31,895

Leigh Steinberg: and it's my job to understand who they are

469

00:22:32,516 --> 00:22:34,780

Leigh Steinberg: below the surface, who they really are and

470

00:22:34,821 --> 00:22:37,590

Leigh Steinberg: where they live emotionally, and to be able

471

00:22:37,610 --> 00:22:38,291

Leigh Steinberg: to fulfill them.

472

00:22:45,401 --> 00:22:46,804

Marc Preston: Would it be fair to say that you took on

473

00:22:46,844 --> 00:22:48,227

Marc Preston: more of a responsibility?

474

00:22:49,115 --> 00:22:51,160

Marc Preston: Let's say you take a 21-22 year old, which

475

00:22:51,220 --> 00:22:53,546

Marc Preston: I look at as a kid these days, and they

476

00:22:53,566 --> 00:22:55,057

Marc Preston: become I mean, overnight.

477

00:22:55,117 --> 00:22:58,365

Marc Preston: They are just, they've got a lot of money

478

00:22:58,446 --> 00:22:59,857

Marc Preston: for lack of a better way of putting it and

479

00:22:59,897 --> 00:23:01,240

Marc Preston: it could really put some different

480

00:23:01,340 --> 00:23:03,566

Marc Preston: psychological, sociological strains on them,

481

00:23:04,055 --> 00:23:05,621

Marc Preston: or family strains, or whatever.

482

00:23:05,661 --> 00:23:06,455

Marc Preston: Have you Did?

483

00:23:06,475 --> 00:23:07,921

Marc Preston: You find yourself in the position of being

484

00:23:07,961 --> 00:23:11,215

Marc Preston: kind of a counselor or sure, but kind of

485

00:23:11,275 --> 00:23:13,242

Marc Preston: guiding them in some way to here's what you

486

00:23:13,262 --> 00:23:13,844

Marc Preston: should expect.

487

00:23:14,075 --> 00:23:14,356

Leigh Steinberg: Absolutely.

488

00:23:14,456 --> 00:23:17,061

Leigh Steinberg: The parents did the hard work because to

489

00:23:17,121 --> 00:23:21,936

Leigh Steinberg: get a player to that point, you know, took

490

00:23:21,997 --> 00:23:22,598

Leigh Steinberg: a village.

491

00:23:22,859 --> 00:23:26,149

Leigh Steinberg: But I would build on the good values

492

00:23:26,249 --> 00:23:29,277

Leigh Steinberg: parents had instilled in their kids and try

493

00:23:29,297 --> 00:23:31,200

Leigh Steinberg: to stimulate them.

494

00:23:31,360 --> 00:23:34,666

Leigh Steinberg: But it's taking an approach where you tell

495

00:23:34,726 --> 00:23:40,222

Leigh Steinberg: a young man or woman you're going into a

496

00:23:40,362 --> 00:23:43,548

Leigh Steinberg: professional sport and the real competition

497

00:23:43,689 --> 00:23:48,218

Leigh Steinberg: for the NFL is not labor versus management,

498

00:23:48,519 --> 00:23:50,783

Leigh Steinberg: it's competition for discretionary

499

00:23:50,964 --> 00:23:52,467

Leigh Steinberg: entertainment spending.

500

00:23:53,295 --> 00:23:55,761

Leigh Steinberg: So you're competing with the NBA and Major

501

00:23:55,801 --> 00:23:58,948

Leigh Steinberg: League, baseball and Netflix and Home Box

502

00:23:59,216 --> 00:24:01,140

Leigh Steinberg: Office and Walt Disney World and every

503

00:24:01,220 --> 00:24:03,505

Leigh Steinberg: other form of discretionary entertainment

504

00:24:03,545 --> 00:24:03,946

Leigh Steinberg: spending.

505

00:24:05,195 --> 00:24:07,319

Leigh Steinberg: That means that you're trying to draw

506

00:24:08,602 --> 00:24:11,407

Leigh Steinberg: people to watch games on television, to buy

507

00:24:11,507 --> 00:24:14,519

Leigh Steinberg: merchandise, to physically attend games,

508

00:24:15,461 --> 00:24:18,307

Leigh Steinberg: and that gives you a special responsibility

509

00:24:18,447 --> 00:24:21,362

Leigh Steinberg: behaviorally on the field and off the field,

510

00:24:21,944 --> 00:24:23,209

Leigh Steinberg: and so you're going to live under a

511

00:24:23,289 --> 00:24:24,072

Leigh Steinberg: microscope.

512

00:24:24,554 --> 00:24:27,222

Leigh Steinberg: And so we need to think about how we don't

513

00:24:27,503 --> 00:24:30,934

Leigh Steinberg: have you out in a place consuming alcohol

514

00:24:31,014 --> 00:24:31,837

Leigh Steinberg: and then driving.

515

00:24:32,338 --> 00:24:35,749

Leigh Steinberg: We need to think about how we have you

516

00:24:35,829 --> 00:24:38,096

Leigh Steinberg: going into a place that serves alcohol and

517

00:24:38,136 --> 00:24:40,400

Leigh Steinberg: walking away from fights when somebody

518

00:24:40,501 --> 00:24:44,008

Leigh Steinberg: comes up and is obnoxious and pushes you.

519

00:24:44,455 --> 00:24:46,483

Leigh Steinberg: We need to talk about your behavior towards

520

00:24:46,563 --> 00:24:48,230

Leigh Steinberg: women in the opposite sex.

521

00:24:48,812 --> 00:24:51,461

Leigh Steinberg: We need to talk about all these things and

522

00:24:51,522 --> 00:24:53,929

Leigh Steinberg: if you don't want to aspire to a higher

523

00:24:54,030 --> 00:24:57,741

Leigh Steinberg: level of conduct, go play in a sandlot, but

524

00:24:57,781 --> 00:25:00,388

Leigh Steinberg: if you want all the riches and largesse

525

00:25:00,608 --> 00:25:05,759

Leigh Steinberg: that sports is going to afford you, you

526

00:25:07,322 --> 00:25:10,187

Leigh Steinberg: can't be a camel with your head in the sand.

527

00:25:10,287 --> 00:25:13,259

Leigh Steinberg: You have to realize that you're on display

528

00:25:13,359 --> 00:25:15,846

Leigh Steinberg: every time you leave your physical house.

529

00:25:17,219 --> 00:25:19,407

Marc Preston: Do you think that's your methodology or

530

00:25:19,447 --> 00:25:20,471

Marc Preston: your perspective?

531

00:25:20,511 --> 00:25:22,197

Marc Preston: Do you think that became, or has become,

532

00:25:22,237 --> 00:25:24,427

Marc Preston: the norm, or do you think that you're still

533

00:25:24,447 --> 00:25:26,256

Marc Preston: a little bit of an outlier to kind of look

534

00:25:26,276 --> 00:25:28,483

Marc Preston: at the full 360 degrees of the athlete's

535

00:25:28,564 --> 00:25:28,764

Marc Preston: life?

536

00:25:29,016 --> 00:25:31,364

Leigh Steinberg: The very first day someone would walk into

537

00:25:31,425 --> 00:25:32,489

Leigh Steinberg: my office Marc.

538

00:25:32,770 --> 00:25:35,057

Leigh Steinberg: I would ask them what other talents and

539

00:25:35,137 --> 00:25:37,562

Leigh Steinberg: skills do you have besides athletic ones?

540

00:25:38,163 --> 00:25:40,588

Leigh Steinberg: How can we build towards a second career?

541

00:25:41,215 --> 00:25:42,878

Leigh Steinberg: How can you learn to network?

542

00:25:43,238 --> 00:25:48,947

Leigh Steinberg: Go to a banquet, walk up to a fellow there,

543

00:25:49,488 --> 00:25:52,220

Leigh Steinberg: have a five minute discussion, get his card

544

00:25:52,280 --> 00:25:55,812

Leigh Steinberg: and build yourself a group of what you and

545

00:25:55,893 --> 00:26:00,281

Leigh Steinberg: I used to call the Rolodex of friendships

546

00:26:00,582 --> 00:26:01,563

Leigh Steinberg: and people to help you.

547

00:26:01,603 --> 00:26:05,750

Leigh Steinberg: And it's how you, steve Young or Brent

548

00:26:05,815 --> 00:26:07,819

Leigh Steinberg: Jones, both played for the 49ers.

549

00:26:07,859 --> 00:26:11,627

Leigh Steinberg: So you ask them what businesses are there

550

00:26:11,667 --> 00:26:13,297

Leigh Steinberg: approximate to Santa Clara?

551

00:26:13,377 --> 00:26:15,803

Leigh Steinberg: Were you trained that you might want to

552

00:26:15,863 --> 00:26:16,505

Leigh Steinberg: network in?

553

00:26:16,725 --> 00:26:19,159

Leigh Steinberg: Well, high tech and venture capital?

554

00:26:19,740 --> 00:26:23,552

Leigh Steinberg: So it's not by chance that both Brent Jones

555

00:26:23,592 --> 00:26:26,721

Leigh Steinberg: and Steve Young had up hedge funds that are

556

00:26:26,761 --> 00:26:28,846

Leigh Steinberg: worth some billions of dollars.

557

00:26:30,379 --> 00:26:32,245

Marc Preston: Well, like Troy Aikman, got into the

558

00:26:32,325 --> 00:26:34,613

Marc Preston: automobile business pretty heavily in the

559

00:26:34,633 --> 00:26:35,756

Marc Preston: Dallas Fort Worth area Right.

560

00:26:35,876 --> 00:26:38,341

Leigh Steinberg: So the premise was that was all branding,

561

00:26:38,962 --> 00:26:42,576

Leigh Steinberg: that if you had an elevated brand would you

562

00:26:42,636 --> 00:26:45,542

Leigh Steinberg: rather drive a car and on your license

563

00:26:45,582 --> 00:26:49,016

Leigh Steinberg: plate it would say Troy Aikman Automall or

564

00:26:49,156 --> 00:26:55,126

Leigh Steinberg: Joe Schmoe Automall, and so it was always

565

00:26:55,386 --> 00:26:56,087

Leigh Steinberg: laying that out.

566

00:26:56,227 --> 00:26:58,557

Leigh Steinberg: I wish that was the universal standard and

567

00:26:58,637 --> 00:27:01,823

Leigh Steinberg: representation, but probably the prevailing

568

00:27:02,003 --> 00:27:04,548

Leigh Steinberg: ethos is going to get the money.

569

00:27:04,835 --> 00:27:05,558

Marc Preston: But relationships.

570

00:27:05,599 --> 00:27:07,828

Marc Preston: That really is part and parcel of what your

571

00:27:07,929 --> 00:27:10,017

Marc Preston: job was is to foster those relationships

572

00:27:11,220 --> 00:27:14,068

Marc Preston: with team owners or the people in the

573

00:27:14,149 --> 00:27:16,576

Marc Preston: ecosystem that were making decisions on

574

00:27:16,616 --> 00:27:18,822

Marc Preston: drafting or trades or whatever.

575

00:27:18,862 --> 00:27:19,223

Marc Preston: Have you?

576

00:27:21,430 --> 00:27:23,315

Marc Preston: Was there a part of it that you enjoyed the

577

00:27:23,456 --> 00:27:23,717

Marc Preston: most?

578

00:27:23,737 --> 00:27:25,425

Marc Preston: I mean, did you enjoy the challenge or

579

00:27:26,088 --> 00:27:27,776

Marc Preston: putting it together you know the deal, as

580

00:27:27,836 --> 00:27:30,486

Marc Preston: it were or did you, if you had a preference,

581

00:27:30,506 --> 00:27:33,135

Marc Preston: do you like the athlete, the relationship

582

00:27:33,235 --> 00:27:34,602

Marc Preston: you had with them and the building of their

583

00:27:34,643 --> 00:27:35,045

Marc Preston: career?

584

00:27:35,105 --> 00:27:37,597

Marc Preston: Was there a preference between kind of the

585

00:27:37,677 --> 00:27:39,946

Marc Preston: two different camps of relationships, as it

586

00:27:39,986 --> 00:27:40,127

Marc Preston: were?

587

00:27:40,508 --> 00:27:42,676

Leigh Steinberg: I mean the real pleasure is watching and

588

00:27:42,776 --> 00:27:44,942

Leigh Steinberg: helping to be part of the maturation

589

00:27:45,002 --> 00:27:49,433

Leigh Steinberg: process of young men and taking them from

590

00:27:49,894 --> 00:27:53,723

Leigh Steinberg: being a college senior or junior to second

591

00:27:53,763 --> 00:27:54,144

Leigh Steinberg: career.

592

00:27:55,467 --> 00:27:58,134

Leigh Steinberg: The most gratifying part of it was the

593

00:27:58,194 --> 00:28:00,459

Leigh Steinberg: charitable community programs where our

594

00:28:00,499 --> 00:28:05,651

Leigh Steinberg: guys have been responsible for major

595

00:28:05,731 --> 00:28:08,920

Leigh Steinberg: changes through the funding they can do,

596

00:28:09,542 --> 00:28:11,910

Leigh Steinberg: and I think in aggregate our guys are over

597

00:28:11,950 --> 00:28:14,017

Leigh Steinberg: a billion dollars in terms of money's

598

00:28:14,158 --> 00:28:14,619

Leigh Steinberg: raised.

599

00:28:14,740 --> 00:28:17,288

Leigh Steinberg: But it's not just that, it's messaging.

600

00:28:17,850 --> 00:28:20,999

Leigh Steinberg: So when Lennox Lewis cut a PSA that said

601

00:28:21,219 --> 00:28:26,270

Leigh Steinberg: real men don't hit women, it could do more

602

00:28:26,350 --> 00:28:29,437

Leigh Steinberg: to trigger behavioral change and rebellious

603

00:28:29,617 --> 00:28:32,363

Leigh Steinberg: adolescents who don't want to listen to any

604

00:28:32,443 --> 00:28:36,999

Leigh Steinberg: authority figures than a thousand authority

605

00:28:37,039 --> 00:28:37,982

Leigh Steinberg: figures ever could.

606

00:28:38,665 --> 00:28:41,635

Leigh Steinberg: Or Oscar Day-Loy and Steve Young prejudiced

607

00:28:41,655 --> 00:28:42,537

Leigh Steinberg: his foul play.

608

00:28:43,198 --> 00:28:49,251

Leigh Steinberg: So that was the most rewarding part was the

609

00:28:49,311 --> 00:28:52,418

Leigh Steinberg: dual lanes of helping in the maturation of

610

00:28:52,438 --> 00:28:53,060

Leigh Steinberg: the young men.

611

00:28:53,100 --> 00:28:54,764

Leigh Steinberg: Then together what we could do for the

612

00:28:54,804 --> 00:28:55,065

Leigh Steinberg: world.

613

00:28:55,595 --> 00:28:56,618

Marc Preston: And it seems like it's a real pay it

614

00:28:56,658 --> 00:28:59,686

Marc Preston: forward mentality that naturally if they do

615

00:28:59,726 --> 00:29:01,790

Marc Preston: that then they're going to the decisions

616

00:29:01,909 --> 00:29:04,558

Marc Preston: you've made as far as like how you try to

617

00:29:04,676 --> 00:29:05,178

Marc Preston: influence them.

618

00:29:05,198 --> 00:29:07,047

Marc Preston: Then they take the ball you know, nope,

619

00:29:07,067 --> 00:29:08,835

Marc Preston: unintended and run with that and then other

620

00:29:08,915 --> 00:29:10,242

Marc Preston: people will do the same and hopefully

621

00:29:10,282 --> 00:29:12,453

Marc Preston: exponentially that and seems like those

622

00:29:12,473 --> 00:29:13,297

Marc Preston: kind of things do grow.

623

00:29:14,280 --> 00:29:16,087

Marc Preston: But it kind of brings me back to something

624

00:29:16,388 --> 00:29:18,697

Marc Preston: I naturally got to bring up Jerry McGuire.

625

00:29:18,797 --> 00:29:22,250

Marc Preston: But the whole, the preface of the movie was

626

00:29:22,511 --> 00:29:24,798

Marc Preston: there was a change, there was a shift from

627

00:29:25,660 --> 00:29:28,627

Marc Preston: moving away from that kind of what we're

628

00:29:28,667 --> 00:29:29,670

Marc Preston: talking about right now.

629

00:29:31,434 --> 00:29:33,844

Marc Preston: Did you have the opportunity to Cameron

630

00:29:33,884 --> 00:29:34,205

Marc Preston: Crowe?

631

00:29:34,245 --> 00:29:36,253

Marc Preston: Did you discuss that he come pick your

632

00:29:36,273 --> 00:29:38,760

Marc Preston: brain and say you know, before, while he

633

00:29:38,800 --> 00:29:40,825

Marc Preston: was conceiving of writing or whatever?

634

00:29:40,845 --> 00:29:42,436

Marc Preston: Have you the movie that he asked you

635

00:29:42,476 --> 00:29:45,663

Marc Preston: questions about your views on professional

636

00:29:45,723 --> 00:29:48,027

Marc Preston: sports and were you involved in that

637

00:29:48,067 --> 00:29:48,488

Marc Preston: process?

638

00:29:49,096 --> 00:29:52,005

Leigh Steinberg: Well, cameron called me in 1993 and said he

639

00:29:52,045 --> 00:29:55,235

Leigh Steinberg: was doing a film based on a sports agent

640

00:29:55,375 --> 00:29:59,425

Leigh Steinberg: and could he shadow me and follow me and be

641

00:29:59,445 --> 00:30:02,653

Leigh Steinberg: in situations I was in with athletes and

642

00:30:02,693 --> 00:30:05,561

Leigh Steinberg: teams and games and the rest of it.

643

00:30:05,621 --> 00:30:06,524

Leigh Steinberg: So I said sure.

644

00:30:07,226 --> 00:30:10,375

Leigh Steinberg: So he came with me to the league meetings

645

00:30:10,856 --> 00:30:14,363

Leigh Steinberg: in Palm Desert in 1993, where I was showing

646

00:30:14,483 --> 00:30:15,365

Leigh Steinberg: off free agents.

647

00:30:15,465 --> 00:30:18,257

Leigh Steinberg: He came with me to the draft in New York or

648

00:30:18,317 --> 00:30:19,439

Leigh Steinberg: had the first pick.

649

00:30:20,061 --> 00:30:22,405

Leigh Steinberg: He came to press conference with Bill

650

00:30:22,425 --> 00:30:23,187

Leigh Steinberg: Parcells.

651

00:30:23,327 --> 00:30:26,904

Leigh Steinberg: He came to pro scouting day at USC.

652

00:30:27,526 --> 00:30:29,753

Leigh Steinberg: He came to a series of games with me and

653

00:30:29,853 --> 00:30:34,462

Leigh Steinberg: all the time he was asking me for insights

654

00:30:34,522 --> 00:30:36,867

Leigh Steinberg: and stories and I told him lots and lots of

655

00:30:36,907 --> 00:30:40,881

Leigh Steinberg: stories and then he went off and wrote the

656

00:30:40,961 --> 00:30:43,887

Leigh Steinberg: script and I was a technical advisor so I

657

00:30:43,927 --> 00:30:46,859

Leigh Steinberg: had to vet the script to make sure the

658

00:30:46,919 --> 00:30:50,325

Leigh Steinberg: willing suspension of disbelief that keeps

659

00:30:50,345 --> 00:30:54,037

Leigh Steinberg: you in a movie that you didn't think it was

660

00:30:54,097 --> 00:30:56,522

Leigh Steinberg: funny, the dialogue was still good, the

661

00:30:56,763 --> 00:31:00,120

Leigh Steinberg: look was not right and all the rest of that.

662

00:31:00,401 --> 00:31:02,631

Leigh Steinberg: And then he assigned me actors to work with,

663

00:31:02,692 --> 00:31:05,681

Leigh Steinberg: like Cuba Gooding Jr, who I took down to

664

00:31:05,782 --> 00:31:09,011

Leigh Steinberg: the Super Bowl in Phoenix and made him

665

00:31:09,071 --> 00:31:13,782

Leigh Steinberg: pretend he was my client for a week.

666

00:31:14,263 --> 00:31:16,607

Leigh Steinberg: So yeah, there's a lot of life up there on

667

00:31:16,647 --> 00:31:17,088

Leigh Steinberg: the screen.

668

00:31:17,395 --> 00:31:19,944

Marc Preston: Yeah, it does seem like there are multiple.

669

00:31:20,767 --> 00:31:22,995

Marc Preston: I don't see messages but storylines kind of

670

00:31:23,055 --> 00:31:24,037

Marc Preston: running through that, but using the

671

00:31:24,057 --> 00:31:26,221

Marc Preston: backdrop of professional sports.

672

00:31:26,342 --> 00:31:30,777

Marc Preston: And I'd seen somewhere, I'd read somewhere,

673

00:31:30,837 --> 00:31:33,502

Marc Preston: that Warren Moon was sort of a quasi

674

00:31:33,542 --> 00:31:37,497

Marc Preston: template for Cuba Gooding Jr's character.

675

00:31:37,637 --> 00:31:39,303

Marc Preston: Is that accurate or is that just urban myth?

676

00:31:39,395 --> 00:31:40,398

Leigh Steinberg: No, that's accurate.

677

00:31:40,699 --> 00:31:43,908

Leigh Steinberg: And Tim McDonald, who was a free agent who

678

00:31:43,968 --> 00:31:49,000

Leigh Steinberg: we watched in Iraq with teams and Cameron,

679

00:31:49,020 --> 00:31:51,223

Leigh Steinberg: came out to dinner, like with Jimmer, say,

680

00:31:51,303 --> 00:31:54,970

Leigh Steinberg: the owner of Indianapolis.

681

00:31:55,877 --> 00:31:58,403

Leigh Steinberg: He sometimes was a fly on the wall and

682

00:31:58,443 --> 00:32:01,111

Leigh Steinberg: sometimes I integrated him into the

683

00:32:01,833 --> 00:32:04,019

Leigh Steinberg: situation and I sort of agreed with him.

684

00:32:04,059 --> 00:32:07,069

Leigh Steinberg: We wouldn't talk about what parts of my own

685

00:32:07,130 --> 00:32:08,775

Leigh Steinberg: life were that.

686

00:32:08,915 --> 00:32:11,141

Marc Preston: Obviously he's not my life story because I

687

00:32:11,181 --> 00:32:13,005

Marc Preston: started with the first pick in the draft,

688

00:32:16,299 --> 00:32:19,264

Marc Preston: but that I would keep between he and I what

689

00:32:20,145 --> 00:32:22,169

Marc Preston: particularly might have got a modeled on

690

00:32:22,189 --> 00:32:25,103

Marc Preston: what Well, I know Tom Cruise is notorious

691

00:32:25,163 --> 00:32:27,692

Marc Preston: for being, I'd say, one of those guys

692

00:32:27,712 --> 00:32:30,322

Marc Preston: that's the most well prepared and both

693

00:32:30,422 --> 00:32:32,690

Marc Preston: physically knowledge he probably knows

694

00:32:32,731 --> 00:32:34,456

Marc Preston: everybody's lines, including his own, but

695

00:32:35,017 --> 00:32:36,661

Marc Preston: as technical advisor, was he picking your

696

00:32:36,701 --> 00:32:37,523

Marc Preston: brain as well?

697

00:32:37,723 --> 00:32:41,298

Leigh Steinberg: on just nuances I worked with all the

698

00:32:42,059 --> 00:32:45,906

Leigh Steinberg: actors, in other words Regina King that was

699

00:32:45,986 --> 00:32:49,858

Leigh Steinberg: her first big role and she what would a

700

00:32:49,939 --> 00:32:53,065

Leigh Steinberg: wife think of watching her husband get

701

00:32:53,145 --> 00:32:56,356

Leigh Steinberg: knocked to the ground on and not get up?

702

00:32:56,637 --> 00:33:00,043

Leigh Steinberg: You know how would she relate.

703

00:33:00,544 --> 00:33:04,430

Leigh Steinberg: Or Jerry O'Connell, the quarterback who I

704

00:33:04,455 --> 00:33:07,680

Leigh Steinberg: showed how to throw a spiral to see it gone

705

00:33:07,740 --> 00:33:10,264

Leigh Steinberg: to NYU and they didn't have football there.

706

00:33:14,555 --> 00:33:19,824

Leigh Steinberg: So it was working with a number of the

707

00:33:19,924 --> 00:33:22,729

Leigh Steinberg: actors on their role in the field and they

708

00:33:22,769 --> 00:33:25,582

Leigh Steinberg: came down and they took my wardrobe and

709

00:33:25,622 --> 00:33:29,152

Leigh Steinberg: they shot like the scene before Jerry

710

00:33:29,192 --> 00:33:31,778

Leigh Steinberg: Movire leaves the big agencies that shot

711

00:33:31,878 --> 00:33:35,987

Leigh Steinberg: out of my window in Newport Beach and they

712

00:33:36,388 --> 00:33:40,638

Leigh Steinberg: they took my wardrobe and legal pads and

713

00:33:41,560 --> 00:33:45,168

Leigh Steinberg: descended for feel and tone.

714

00:33:45,629 --> 00:33:47,714

Marc Preston: That's the thing that I think you kind of

715

00:33:47,734 --> 00:33:48,919

Marc Preston: inherently wanted to be.

716

00:33:48,959 --> 00:33:51,429

Marc Preston: I remember being a young guy it was my

717

00:33:51,489 --> 00:33:54,019

Marc Preston: early 20s, I think, when that came out and

718

00:33:54,721 --> 00:33:56,427

Marc Preston: I just remember sports was.

719

00:33:56,447 --> 00:33:58,273

Marc Preston: You know that we knew Michael Jordan was in

720

00:33:58,293 --> 00:34:00,020

Marc Preston: the ecosystem and you first talk about that,

721

00:34:00,160 --> 00:34:02,268

Marc Preston: that that era of the Dallas Cowboys.

722

00:34:02,770 --> 00:34:05,000

Marc Preston: It was just maybe it's because I was in my

723

00:34:05,060 --> 00:34:07,311

Marc Preston: early 20s, I was more cognizant of that or

724

00:34:07,432 --> 00:34:08,758

Marc Preston: something but it seemed like there was a

725

00:34:09,381 --> 00:34:09,662

Marc Preston: shift.

726

00:34:09,682 --> 00:34:11,871

Marc Preston: It was becoming more for lack of a better

727

00:34:11,891 --> 00:34:13,438

Marc Preston: way of calling it sports were becoming more

728

00:34:13,478 --> 00:34:14,623

Marc Preston: Hollywood, if you will.

729

00:34:14,844 --> 00:34:17,274

Marc Preston: You know it was bigger personalities to

730

00:34:17,314 --> 00:34:18,961

Marc Preston: Deon Sanders types and whatever.

731

00:34:19,001 --> 00:34:19,322

Marc Preston: Have you?

732

00:34:19,735 --> 00:34:24,442

Leigh Steinberg: Well, think about this 80 of the top 100

733

00:34:24,603 --> 00:34:28,048

Leigh Steinberg: Nielsen rated TV shows last year were NFL

734

00:34:28,068 --> 00:34:28,449

Leigh Steinberg: football.

735

00:34:29,475 --> 00:34:32,726

Leigh Steinberg: So it means that NFL football is not only

736

00:34:32,826 --> 00:34:35,515

Leigh Steinberg: most popular sport, by two to one, it's the

737

00:34:35,635 --> 00:34:37,660

Leigh Steinberg: most popular form of televised

738

00:34:37,760 --> 00:34:38,522

Leigh Steinberg: entertainment.

739

00:34:39,344 --> 00:34:43,595

Leigh Steinberg: So that power went into raising the profile

740

00:34:43,755 --> 00:34:46,725

Leigh Steinberg: of individual athletes and that, combined

741

00:34:46,785 --> 00:34:49,875

Leigh Steinberg: with endorsements and ubiquitous way that

742

00:34:49,975 --> 00:34:52,303

Leigh Steinberg: we saw Michael Jordan on TV over and over

743

00:34:52,404 --> 00:34:52,925

Leigh Steinberg: and over again.

744

00:34:53,668 --> 00:34:56,537

Leigh Steinberg: It gave athletes a chance if they performed

745

00:34:56,597 --> 00:34:59,463

Leigh Steinberg: dramatically and had good personalities, to

746

00:34:59,503 --> 00:35:02,539

Leigh Steinberg: cross over from the narrow genre of

747

00:35:02,559 --> 00:35:04,991

Leigh Steinberg: hardcore sports fans to become household

748

00:35:05,051 --> 00:35:05,433

Leigh Steinberg: names.

749

00:35:06,737 --> 00:35:09,062

Marc Preston: Well, how did you become cognizant of that?

750

00:35:09,443 --> 00:35:11,268

Marc Preston: Of course there was an evolution in sports

751

00:35:11,355 --> 00:35:12,358

Marc Preston: as TV came in.

752

00:35:12,759 --> 00:35:13,881

Marc Preston: Were you noticing that?

753

00:35:13,901 --> 00:35:15,746

Marc Preston: Or were you just kind of a voracious?

754

00:35:16,007 --> 00:35:17,941

Marc Preston: Did you just digest all the information you

755

00:35:17,981 --> 00:35:18,262

Marc Preston: can?

756

00:35:18,796 --> 00:35:19,677

Leigh Steinberg: No, no.

757

00:35:20,058 --> 00:35:22,704

Leigh Steinberg: We got to Atlanta and we arrived at the

758

00:35:22,764 --> 00:35:24,608

Leigh Steinberg: airport tonight before the signing, and

759

00:35:24,655 --> 00:35:27,621

Leigh Steinberg: there's cleat lights flashing in the sky

760

00:35:27,902 --> 00:35:29,425

Leigh Steinberg: like for a movie premiere.

761

00:35:29,886 --> 00:35:32,321

Leigh Steinberg: A huge crowd is pressed up against the

762

00:35:32,341 --> 00:35:34,108

Leigh Steinberg: police line and the first thing we hear is

763

00:35:34,771 --> 00:35:36,797

Leigh Steinberg: we interrupt the Johnny Carson show to

764

00:35:36,837 --> 00:35:39,263

Leigh Steinberg: bring you a special news bulletin Seabart

765

00:35:39,283 --> 00:35:41,508

Leigh Steinberg: Kowsky and his attorney have just arrived

766

00:35:41,595 --> 00:35:42,276

Leigh Steinberg: at the airport.

767

00:35:42,998 --> 00:35:43,859

Leigh Steinberg: I saw it.

768

00:35:44,721 --> 00:35:48,147

Leigh Steinberg: I saw it in a way I didn't in Southern or

769

00:35:48,227 --> 00:35:49,309

Leigh Steinberg: Northern California.

770

00:35:49,515 --> 00:35:53,684

Leigh Steinberg: I saw the frenzy and I knew what an

771

00:35:53,804 --> 00:35:58,534

Leigh Steinberg: integral that these athletes were becoming

772

00:35:58,634 --> 00:35:59,957

Leigh Steinberg: the new movie stars.

773

00:36:00,538 --> 00:36:04,928

Leigh Steinberg: And so today, patrick Wilhomes wins the

774

00:36:05,008 --> 00:36:08,676

Leigh Steinberg: Super Bowl and he's on all sorts of other

775

00:36:08,716 --> 00:36:10,901

Leigh Steinberg: TV shows and everything, and at the end of

776

00:36:10,941 --> 00:36:14,135

Leigh Steinberg: the day, time selects him as one of the

777

00:36:14,215 --> 00:36:17,363

Leigh Steinberg: hundred most influential people on the

778

00:36:17,403 --> 00:36:17,925

Leigh Steinberg: planet.

779

00:36:18,947 --> 00:36:22,015

Leigh Steinberg: So, whether it was Tiger Woods or Michael

780

00:36:22,195 --> 00:36:25,661

Leigh Steinberg: Jordan or LeBron James or Muhammad Ali,

781

00:36:26,643 --> 00:36:29,949

Leigh Steinberg: this celebrity building machine elevated

782

00:36:30,109 --> 00:36:33,684

Leigh Steinberg: these athletes to household name status.

783

00:36:34,115 --> 00:36:36,026

Marc Preston: It's interesting to me if you were to look

784

00:36:36,066 --> 00:36:37,595

Marc Preston: in the kind of the overall like the labor

785

00:36:37,715 --> 00:36:39,841

Marc Preston: Marcet is outside of sports.

786

00:36:39,901 --> 00:36:44,753

Marc Preston: You look at you know CEO salaries and have

787

00:36:44,773 --> 00:36:46,681

Marc Preston: skyrocketed and the proportionally your

788

00:36:46,742 --> 00:36:48,651

Marc Preston: average worker salary hasn't really kind of

789

00:36:48,692 --> 00:36:49,174

Marc Preston: kept up.

790

00:36:49,214 --> 00:36:52,086

Marc Preston: But it seems like for those that kind of

791

00:36:52,126 --> 00:36:53,753

Marc Preston: complain I athlete shouldn't be making all

792

00:36:53,773 --> 00:36:55,482

Marc Preston: this money and you know, whatever have you.

793

00:36:56,145 --> 00:36:57,733

Marc Preston: I kind of look at it like well, it seems

794

00:36:57,753 --> 00:36:59,642

Marc Preston: like that's an industry that's kind of kept

795

00:36:59,722 --> 00:37:00,024

Marc Preston: pace.

796

00:37:00,124 --> 00:37:01,933

Marc Preston: You know you say there's massive TV

797

00:37:01,973 --> 00:37:02,415

Marc Preston: contracts.

798

00:37:02,535 --> 00:37:03,938

Marc Preston: Come in Now.

799

00:37:03,978 --> 00:37:05,983

Marc Preston: The athletes get their fair share of that.

800

00:37:06,163 --> 00:37:08,335

Marc Preston: It seems like in professional sports they

801

00:37:08,375 --> 00:37:11,523

Marc Preston: do get a reasonable percentage of the of

802

00:37:11,563 --> 00:37:12,646

Marc Preston: the contribution they make.

803

00:37:12,966 --> 00:37:14,499

Marc Preston: Do you think that's an accurate statement

804

00:37:14,720 --> 00:37:15,784

Marc Preston: that they are?

805

00:37:15,915 --> 00:37:16,717

Leigh Steinberg: Remember these.

806

00:37:16,958 --> 00:37:19,645

Leigh Steinberg: These sports are capped and they have

807

00:37:19,726 --> 00:37:20,367

Leigh Steinberg: formulas.

808

00:37:21,109 --> 00:37:26,302

Leigh Steinberg: So in football owners make 53% of the gross

809

00:37:26,884 --> 00:37:28,888

Leigh Steinberg: the money that comes in, and players make

810

00:37:28,948 --> 00:37:30,031

Leigh Steinberg: 47%.

811

00:37:30,692 --> 00:37:34,039

Leigh Steinberg: So the only way the player salaries rise is

812

00:37:34,199 --> 00:37:38,266

Leigh Steinberg: if revenue is rising and they do a split

813

00:37:38,346 --> 00:37:41,617

Leigh Steinberg: and they have caps that talk about how much

814

00:37:41,697 --> 00:37:44,785

Leigh Steinberg: work he's will be paid and so their

815

00:37:44,965 --> 00:37:46,729

Leigh Steinberg: limitations on spending.

816

00:37:46,749 --> 00:37:51,745

Leigh Steinberg: It can only grow to the point where you

817

00:37:51,785 --> 00:37:54,591

Leigh Steinberg: have revenue coming in at enhanced levels

818

00:37:55,072 --> 00:37:57,418

Leigh Steinberg: and now, for the first time, you have

819

00:37:57,498 --> 00:38:00,107

Leigh Steinberg: football quarterbacks making the same money

820

00:38:00,187 --> 00:38:03,980

Leigh Steinberg: that their peers are making in basketball

821

00:38:04,060 --> 00:38:04,703

Leigh Steinberg: and baseball.

822

00:38:05,076 --> 00:38:06,540

Marc Preston: I mean, what would you say to the people

823

00:38:06,600 --> 00:38:08,987

Marc Preston: who and that's as was I'm going back to the

824

00:38:09,035 --> 00:38:10,724

Marc Preston: 90s again, when I first started hearing

825

00:38:10,744 --> 00:38:12,473

Marc Preston: this people like Well, why are they making

826

00:38:12,835 --> 00:38:13,477

Marc Preston: all this money?

827

00:38:13,517 --> 00:38:14,881

Marc Preston: That's too much money, they're just playing

828

00:38:14,921 --> 00:38:15,242

Marc Preston: a game.

829

00:38:16,024 --> 00:38:17,668

Marc Preston: I'm sure you've heard that argument many,

830

00:38:17,689 --> 00:38:18,135

Marc Preston: many times.

831

00:38:18,335 --> 00:38:21,003

Leigh Steinberg: Well, you, wouldn't think of it as quite a

832

00:38:21,063 --> 00:38:25,054

Leigh Steinberg: game if you saw what happens to football

833

00:38:25,094 --> 00:38:26,337

Leigh Steinberg: players over time.

834

00:38:26,878 --> 00:38:29,303

Leigh Steinberg: In other words, their bodies break down.

835

00:38:29,344 --> 00:38:31,916

Leigh Steinberg: They have serious concussion issues, they

836

00:38:31,956 --> 00:38:33,319

Leigh Steinberg: have dementia issues.

837

00:38:33,479 --> 00:38:35,423

Leigh Steinberg: They've got all sorts of things there.

838

00:38:36,225 --> 00:38:39,319

Leigh Steinberg: Their path in life, second, free of wise is

839

00:38:39,400 --> 00:38:41,609

Leigh Steinberg: not totally normal because of the amount of

840

00:38:41,689 --> 00:38:43,756

Leigh Steinberg: pounding that their body took.

841

00:38:44,277 --> 00:38:47,302

Leigh Steinberg: But the second thing is it's all supply and

842

00:38:47,343 --> 00:38:47,823

Leigh Steinberg: demand.

843

00:38:48,725 --> 00:38:53,902

Leigh Steinberg: For years I said to owners all will have a

844

00:38:53,962 --> 00:38:57,050

Leigh Steinberg: client take a cut in salary to the degree

845

00:38:57,090 --> 00:38:59,417

Leigh Steinberg: that that reflected lower ticket prices,

846

00:39:00,060 --> 00:39:01,967

Leigh Steinberg: and I would never take it up on it because

847

00:39:02,027 --> 00:39:04,516

Leigh Steinberg: ticket prices are a function of supply and

848

00:39:04,536 --> 00:39:05,017

Leigh Steinberg: demand.

849

00:39:05,639 --> 00:39:08,025

Leigh Steinberg: So for a football team there's only 10 home

850

00:39:08,086 --> 00:39:12,918

Leigh Steinberg: gates right, and the people compete for how

851

00:39:13,279 --> 00:39:15,263

Leigh Steinberg: much they're willing to pay, whether it's a

852

00:39:15,324 --> 00:39:17,635

Leigh Steinberg: luxury box or just a regular seat.

853

00:39:18,296 --> 00:39:23,784

Leigh Steinberg: So it's what the Marcet is and it's value

854

00:39:23,884 --> 00:39:28,917

Leigh Steinberg: coming in Every time someone buys a t-shirt

855

00:39:29,257 --> 00:39:33,988

Leigh Steinberg: or participates in fantasy or does and

856

00:39:34,028 --> 00:39:34,950

Leigh Steinberg: subscribes.

857

00:39:35,171 --> 00:39:37,957

Leigh Steinberg: There's so many different ways to enjoy

858

00:39:38,038 --> 00:39:43,291

Leigh Steinberg: sports now and so it's all supply and

859

00:39:43,331 --> 00:39:43,652

Leigh Steinberg: demand.

860

00:39:43,692 --> 00:39:46,037

Leigh Steinberg: There's a finite amount of people who can

861

00:39:46,057 --> 00:39:49,806

Leigh Steinberg: play at these levels and the sports

862

00:39:49,866 --> 00:39:50,487

Leigh Steinberg: generate it.

863

00:39:51,516 --> 00:39:51,918

Marc Preston: I agree.

864

00:39:52,138 --> 00:39:54,104

Marc Preston: I know the people that have over the years,

865

00:39:54,124 --> 00:39:55,106

Marc Preston: so they shouldn't make that money.

866

00:39:55,255 --> 00:39:56,438

Marc Preston: To me I've always been like, well, they

867

00:39:56,458 --> 00:39:58,504

Marc Preston: should get their fair share of what their

868

00:39:58,985 --> 00:39:59,716

Marc Preston: contribution is.

869

00:40:00,136 --> 00:40:01,700

Marc Preston: You have three kids, Am I correct?

870

00:40:01,861 --> 00:40:04,687

Leigh Steinberg: I do I have two boys and a girl.

871

00:40:04,995 --> 00:40:06,740

Marc Preston: Did any of them follow in your footsteps

872

00:40:06,760 --> 00:40:08,465

Marc Preston: when it came to working in the sports and

873

00:40:08,505 --> 00:40:09,396

Marc Preston: entertainment industry?

874

00:40:09,496 --> 00:40:13,663

Leigh Steinberg: My daughter works in social media in Dallas.

875

00:40:15,205 --> 00:40:18,936

Leigh Steinberg: My middle son works with me in the agency

876

00:40:19,837 --> 00:40:23,382

Leigh Steinberg: and unfortunately the two boys have an

877

00:40:24,784 --> 00:40:28,850

Leigh Steinberg: eyesight condition called Nidus pigmentosa.

878

00:40:29,875 --> 00:40:33,942

Leigh Steinberg: They're both legally blind, but the focus

879

00:40:33,982 --> 00:40:37,528

Leigh Steinberg: has to be on what they still can do, and

880

00:40:37,649 --> 00:40:41,303

Leigh Steinberg: the oldest one is teaching at a blind

881

00:40:41,383 --> 00:40:41,805

Leigh Steinberg: school.

882

00:40:41,905 --> 00:40:43,188

Leigh Steinberg: He's also a writer.

883

00:40:44,191 --> 00:40:46,376

Leigh Steinberg: The middle one aspires to be an agent.

884

00:40:46,576 --> 00:40:47,558

Marc Preston: How old are your kids now?

885

00:40:47,938 --> 00:40:57,631

Leigh Steinberg: They are 37, 32, and 28.

886

00:40:57,936 --> 00:40:58,339

Marc Preston: I've got three.

887

00:40:58,359 --> 00:40:59,707

Marc Preston: I also have to keep track of what their.

888

00:41:00,009 --> 00:41:01,637

Marc Preston: So remembering their ages can be a task.

889

00:41:01,717 --> 00:41:03,983

Marc Preston: But now your daughter, who lives in Dallas.

890

00:41:04,003 --> 00:41:05,025

Marc Preston: What part of Dallas did she in?

891

00:41:05,875 --> 00:41:06,356

Leigh Steinberg: Uptown.

892

00:41:07,599 --> 00:41:09,924

Marc Preston: Okay, that's the happening area right now,

893

00:41:09,964 --> 00:41:10,305

Marc Preston: of course.

894

00:41:11,755 --> 00:41:14,421

Leigh Steinberg: You walk down the streets and it's like

895

00:41:15,884 --> 00:41:17,267

Leigh Steinberg: young people's paradise.

896

00:41:17,735 --> 00:41:20,862

Marc Preston: Yeah, Well, Dallas is becoming to me like

897

00:41:21,042 --> 00:41:21,944

Marc Preston: LA in a bit.

898

00:41:22,124 --> 00:41:24,415

Marc Preston: It's just booming right now, you know.

899

00:41:24,496 --> 00:41:25,978

Leigh Steinberg: Very much so.

900

00:41:26,399 --> 00:41:30,427

Leigh Steinberg: And if you're young, there are dozens of

901

00:41:30,507 --> 00:41:33,037

Leigh Steinberg: young people on the streets and in the

902

00:41:33,097 --> 00:41:36,362

Leigh Steinberg: cafes and walk, you know, at the park.

903

00:41:36,603 --> 00:41:41,216

Leigh Steinberg: I mean, it's like a whole generation of

904

00:41:41,577 --> 00:41:44,448

Leigh Steinberg: young people starting their careers.

905

00:41:44,669 --> 00:41:45,813

Marc Preston: I was a North Dallas kid.

906

00:41:45,853 --> 00:41:48,181

Marc Preston: I grew up in the Burbs, but I remember my

907

00:41:48,301 --> 00:41:51,751

Marc Preston: first football banquet sophomore year there

908

00:41:51,771 --> 00:41:53,978

Marc Preston: was this young new guy for the Cowboys came

909

00:41:53,998 --> 00:41:54,399

Marc Preston: to speak.

910

00:41:54,439 --> 00:41:56,565

Marc Preston: That they Because I get tech shram, I think

911

00:41:56,585 --> 00:41:58,338

Marc Preston: had a little bit of a problem, but it was

912

00:41:58,398 --> 00:42:00,684

Marc Preston: Michael Irvin showed up and that was so

913

00:42:00,764 --> 00:42:01,466

Marc Preston: kind of interesting.

914

00:42:01,955 --> 00:42:04,002

Marc Preston: Well, the career trajectory, and that was

915

00:42:04,062 --> 00:42:06,330

Marc Preston: his first year young guy coming in.

916

00:42:06,390 --> 00:42:10,463

Marc Preston: And when I worked at a restaurant I served

917

00:42:10,503 --> 00:42:12,670

Marc Preston: Jimmy Johnson one time.

918

00:42:12,830 --> 00:42:15,075

Marc Preston: You know I thought that was so cool.

919

00:42:15,815 --> 00:42:19,557

Leigh Steinberg: Texas is probably, maybe along with Florida,

920

00:42:19,617 --> 00:42:22,998

Leigh Steinberg: the most football crazy culture.

921

00:42:30,348 --> 00:42:30,970

Marc Preston: One thing I like to do.

922

00:42:31,010 --> 00:42:33,057

Marc Preston: I like something called my seven questions.

923

00:42:33,137 --> 00:42:35,044

Marc Preston: It's just sort of like an additional get to

924

00:42:35,084 --> 00:42:36,804

Marc Preston: know, ya, something a little fun.

925

00:42:38,400 --> 00:42:39,564

Marc Preston: But one of the things I'm curious about,

926

00:42:39,584 --> 00:42:42,161

Marc Preston: because I'm all about the food, so much so

927

00:42:42,201 --> 00:42:43,607

Marc Preston: the Waminel.

928

00:42:43,627 --> 00:42:46,016

Marc Preston: I don't have any delis around me here, so

929

00:42:46,397 --> 00:42:47,762

Marc Preston: I'm always at canteries at least two or

930

00:42:47,802 --> 00:42:48,364

Marc Preston: three times.

931

00:42:49,680 --> 00:42:52,068

Marc Preston: But curious about what your.

932

00:42:52,389 --> 00:42:54,135

Marc Preston: If you said a comfort food, something that

933

00:42:54,155 --> 00:42:55,805

Marc Preston: you just love to sit down, and it's a

934

00:42:55,865 --> 00:42:57,423

Marc Preston: comfort food, what would that be your

935

00:42:57,484 --> 00:42:57,986

Marc Preston: favorite thing?

936

00:42:58,280 --> 00:43:01,105

Leigh Steinberg: Mexican food tacos, enchiladas.

937

00:43:01,285 --> 00:43:05,533

Leigh Steinberg: Italian food pizza, lasagna anything with

938

00:43:05,793 --> 00:43:09,749

Leigh Steinberg: red sauce and cheese hits the spot with me,

939

00:43:10,080 --> 00:43:14,106

Leigh Steinberg: but also like Indian food and Asian food,

940

00:43:15,087 --> 00:43:19,794

Leigh Steinberg: and I mostly eat a lot of green and a

941

00:43:19,834 --> 00:43:20,735

Leigh Steinberg: little bit of protein.

942

00:43:21,200 --> 00:43:22,124

Marc Preston: Yeah, I need to do more of that.

943

00:43:23,080 --> 00:43:25,766

Marc Preston: You know, people always talk healthy but in

944

00:43:25,866 --> 00:43:28,392

Marc Preston: action I talk it, but I need to do more of

945

00:43:28,452 --> 00:43:28,953

Marc Preston: the green.

946

00:43:29,220 --> 00:43:30,885

Marc Preston: I was so proud of myself I put some greens

947

00:43:30,966 --> 00:43:32,109

Marc Preston: on a taco last night.

948

00:43:32,560 --> 00:43:33,023

Marc Preston: I felt it.

949

00:43:33,064 --> 00:43:34,352

Marc Preston: I cooked, I felt like I was like, hey, I'm

950

00:43:34,372 --> 00:43:34,794

Marc Preston: being healthy.

951

00:43:34,815 --> 00:43:36,363

Marc Preston: There's a few leaves of something here.

952

00:43:38,140 --> 00:43:40,368

Marc Preston: Now, if you were to sit down for a cup of

953

00:43:40,408 --> 00:43:42,695

Marc Preston: coffee, to sit down and talk, story three

954

00:43:42,736 --> 00:43:45,907

Marc Preston: people, living or not, who do you think

955

00:43:45,927 --> 00:43:47,232

Marc Preston: would make for a great few hours

956

00:43:47,313 --> 00:43:48,035

Marc Preston: conversation?

957

00:43:48,055 --> 00:43:50,164

Marc Preston: Who would those three people be?

958

00:43:50,540 --> 00:43:58,990

Leigh Steinberg: I think it'd be Martin Luther King, mahatma

959

00:43:59,350 --> 00:44:04,216

Leigh Steinberg: Gandhi and maybe somebody like Denzel

960

00:44:04,256 --> 00:44:04,837

Leigh Steinberg: Washington.

961

00:44:04,940 --> 00:44:06,768

Marc Preston: I think Denzel would be a great one.

962

00:44:06,880 --> 00:44:09,573

Marc Preston: I mean anybody there that just they operate

963

00:44:09,633 --> 00:44:10,598

Marc Preston: at the top of their game.

964

00:44:10,638 --> 00:44:12,386

Marc Preston: He seems to have a great mental game.

965

00:44:13,062 --> 00:44:14,265

Marc Preston: Yeah, I know, for lack of a better way of

966

00:44:14,305 --> 00:44:16,110

Marc Preston: putting it, those people really intrigued

967

00:44:16,150 --> 00:44:16,250

Marc Preston: me.

968

00:44:17,741 --> 00:44:21,248

Leigh Steinberg: Well, he and Russell Crowe are two actors

969

00:44:21,368 --> 00:44:24,574

Leigh Steinberg: to me who submerge themselves into a role,

970

00:44:24,760 --> 00:44:27,469

Leigh Steinberg: and it's not necessarily them each time.

971

00:44:28,501 --> 00:44:30,784

Leigh Steinberg: Now, the word I know Jimmy Fox, and I

972

00:44:30,804 --> 00:44:36,073

Leigh Steinberg: remember watching him as Ray Charles.

973

00:44:37,640 --> 00:44:39,547

Marc Preston: He was in any given Sunday also, wasn't he?

974

00:44:40,922 --> 00:44:43,368

Leigh Steinberg: Yes, which I also was technical advisor for.

975

00:44:45,560 --> 00:44:48,089

Leigh Steinberg: And the point is, there's certain actors

976

00:44:48,149 --> 00:44:50,678

Leigh Steinberg: who, if you see Russell Crowe and Gladiator,

977

00:44:51,160 --> 00:44:53,307

Leigh Steinberg: it's not the Russell Crowe of a beautiful

978

00:44:53,367 --> 00:44:59,953

Leigh Steinberg: mind, it's not the Russell Crowe in Les Mis,

979

00:45:00,320 --> 00:45:00,981

Leigh Steinberg: you know it's.

980

00:45:02,043 --> 00:45:05,850

Leigh Steinberg: He inhabits the roles and you forget who

981

00:45:05,890 --> 00:45:06,771

Leigh Steinberg: the actor is.

982

00:45:06,871 --> 00:45:08,334

Leigh Steinberg: You're just into the role.

983

00:45:08,940 --> 00:45:10,085

Marc Preston: Yeah, as an actor, I look at them and think

984

00:45:10,105 --> 00:45:10,888

Marc Preston: they're just aliens.

985

00:45:11,020 --> 00:45:11,683

Marc Preston: I don't know how they do it.

986

00:45:12,380 --> 00:45:14,628

Marc Preston: Another one is Leonardo DiCaprio.

987

00:45:14,840 --> 00:45:16,550

Marc Preston: He's one of those guys that again, kind of

988

00:45:16,570 --> 00:45:18,240

Marc Preston: like I mentioned with Tom Cruise they're

989

00:45:18,240 --> 00:45:21,223

Marc Preston: just so well prepared, they show up on set

990

00:45:21,283 --> 00:45:23,410

Marc Preston: and everything it's just all locked in.

991

00:45:24,022 --> 00:45:26,408

Marc Preston: To me it's like a player who it's game day.

992

00:45:26,508 --> 00:45:28,301

Marc Preston: You know when they blow the whistle they're

993

00:45:28,321 --> 00:45:28,481

Marc Preston: ready.

994

00:45:28,762 --> 00:45:31,923

Marc Preston: You know, now, if we were to, if I was to

995

00:45:31,983 --> 00:45:35,251

Marc Preston: say that you, you and the family, y'all get

996

00:45:35,271 --> 00:45:37,125

Marc Preston: to go hang out on an island, beautiful,

997

00:45:37,366 --> 00:45:39,073

Marc Preston: amazing island for a year, but you're not

998

00:45:39,093 --> 00:45:40,419

Marc Preston: going to have streaming or internet or

999

00:45:40,479 --> 00:45:41,802

Marc Preston: anything, so you're going to have to bring

Speaker:

00:45:42,463 --> 00:45:45,129

Marc Preston: with you a CD, your favorite album, and a

Speaker:

00:45:45,169 --> 00:45:48,324

Marc Preston: DVD, a movie that you can watch over and

Speaker:

00:45:48,404 --> 00:45:48,926

Marc Preston: over again.

Speaker:

00:45:49,120 --> 00:45:50,805

Marc Preston: What would that album be and what would

Speaker:

00:45:50,825 --> 00:45:51,607

Marc Preston: that DVD be?

Speaker:

00:45:52,840 --> 00:45:57,847

Leigh Steinberg: Well, the album would be Motown and it

Speaker:

00:45:57,987 --> 00:46:02,573

Leigh Steinberg: would be the Supremes of Four Tops or a

Speaker:

00:46:02,694 --> 00:46:07,125

Leigh Steinberg: group from Back in my Youth, and the movie

Speaker:

00:46:07,405 --> 00:46:11,413

Leigh Steinberg: would you know, as men we watch so many

Speaker:

00:46:11,513 --> 00:46:13,523

Leigh Steinberg: movies and if we like them we watch them

Speaker:

00:46:13,623 --> 00:46:13,784

Leigh Steinberg: over.

Speaker:

00:46:16,780 --> 00:46:20,223

Leigh Steinberg: The Godfather one and two, three I thought

Speaker:

00:46:20,303 --> 00:46:20,966

Leigh Steinberg: didn't work.

Speaker:

00:46:21,160 --> 00:46:24,270

Leigh Steinberg: I would cut one and two chronologically so

Speaker:

00:46:24,351 --> 00:46:27,160

Leigh Steinberg: that actually the first part of the movie

Speaker:

00:46:27,380 --> 00:46:33,109

Leigh Steinberg: is is Corleone growing up in Italy, and

Speaker:

00:46:33,149 --> 00:46:35,393

Leigh Steinberg: then Trace it chronologically.

Speaker:

00:46:37,381 --> 00:46:39,966

Leigh Steinberg: But the Godfather, the quality of those

Speaker:

00:46:40,346 --> 00:46:43,913

Leigh Steinberg: actors to have Marlon Brando and Robert De

Speaker:

00:46:43,973 --> 00:46:48,366

Leigh Steinberg: Niro and Al Pacino and Diane Keaton and all

Speaker:

00:46:48,426 --> 00:46:52,052

Leigh Steinberg: those amazing actors in one movie and it

Speaker:

00:46:52,272 --> 00:46:53,955

Leigh Steinberg: speaks a lot to human nature.

Speaker:

00:46:54,963 --> 00:46:57,610

Marc Preston: Have you seen the Paramount Plus the offer?

Speaker:

00:46:57,940 --> 00:46:59,785

Marc Preston: I think it's on Paramount Plus the offer,

Speaker:

00:46:59,825 --> 00:47:02,492

Marc Preston: the movie about the making of the Godfather.

Speaker:

00:47:02,780 --> 00:47:03,885

Marc Preston: Oh, it was so good.

Speaker:

00:47:03,945 --> 00:47:04,467

Marc Preston: It was so good.

Speaker:

00:47:04,540 --> 00:47:07,507

Marc Preston: It was when you realize the obstacles they

Speaker:

00:47:07,567 --> 00:47:10,233

Marc Preston: had the producer having to negotiate with

Speaker:

00:47:10,300 --> 00:47:12,631

Marc Preston: the Italian League, I think it's what it

Speaker:

00:47:12,652 --> 00:47:12,933

Marc Preston: was called.

Speaker:

00:47:12,993 --> 00:47:16,444

Marc Preston: It was just getting the movie made and then

Speaker:

00:47:16,464 --> 00:47:19,691

Marc Preston: the selection, because Pacino was not as

Speaker:

00:47:19,772 --> 00:47:20,613

Marc Preston: big of an actor back then.

Speaker:

00:47:21,963 --> 00:47:23,928

Marc Preston: But yeah, I do believe there are some great

Speaker:

00:47:24,008 --> 00:47:25,011

Marc Preston: actors in the third one.

Speaker:

00:47:25,031 --> 00:47:26,283

Marc Preston: But I don't think the third one worked

Speaker:

00:47:26,905 --> 00:47:28,390

Marc Preston: nearly at the level the first two did.

Speaker:

00:47:28,681 --> 00:47:29,866

Marc Preston: I will agree with you on that.

Speaker:

00:47:30,080 --> 00:47:32,785

Leigh Steinberg: The third one didn't work because somewhere

Speaker:

00:47:32,845 --> 00:47:37,413

Leigh Steinberg: between two and three, al Pacino morphed

Speaker:

00:47:37,754 --> 00:47:42,808

Leigh Steinberg: from a cold-blooded businessman into an old

Speaker:

00:47:43,710 --> 00:47:44,011

Leigh Steinberg: mensch.

Speaker:

00:47:46,080 --> 00:47:48,281

Leigh Steinberg: His voice wasn't even the same, he wasn't

Speaker:

00:47:48,301 --> 00:47:48,823

Leigh Steinberg: the same.

Speaker:

00:47:49,285 --> 00:47:51,612

Leigh Steinberg: There was no character development that

Speaker:

00:47:51,693 --> 00:47:56,565

Leigh Steinberg: took you from this steely, cold business

Speaker:

00:47:56,625 --> 00:48:00,453

Leigh Steinberg: person to this wonderful old grandpa.

Speaker:

00:48:01,200 --> 00:48:03,985

Marc Preston: Well, as a kind of a side question, what

Speaker:

00:48:04,105 --> 00:48:07,972

Marc Preston: movie about professional sports do you feel

Speaker:

00:48:08,353 --> 00:48:09,094

Marc Preston: got it right?

Speaker:

00:48:09,580 --> 00:48:11,846

Marc Preston: I almost got it right for the time it came

Speaker:

00:48:11,886 --> 00:48:14,232

Marc Preston: out, because a movie came out in the 70s

Speaker:

00:48:14,272 --> 00:48:15,734

Marc Preston: most certainly I don't know if it applies

Speaker:

00:48:15,994 --> 00:48:17,916

Marc Preston: necessarily to this paradigm, like we're

Speaker:

00:48:17,936 --> 00:48:18,982

Marc Preston: talking about just the money issue.

Speaker:

00:48:21,360 --> 00:48:22,423

Marc Preston: What movie do you think got it right in

Speaker:

00:48:22,463 --> 00:48:24,949

Marc Preston: telling a story that seems and feels true

Speaker:

00:48:25,069 --> 00:48:27,263

Marc Preston: to the life of professional athletes and

Speaker:

00:48:27,283 --> 00:48:28,989

Marc Preston: just kind of the ecosystem of professional

Speaker:

00:48:29,029 --> 00:48:29,390

Marc Preston: sports?

Speaker:

00:48:29,741 --> 00:48:32,245

Leigh Steinberg: Well, I hope Jerry Marrard did, because

Speaker:

00:48:33,848 --> 00:48:36,332

Leigh Steinberg: that was one of the films I was technical

Speaker:

00:48:36,452 --> 00:48:37,274

Leigh Steinberg: advisor on.

Speaker:

00:48:38,000 --> 00:48:42,091

Leigh Steinberg: I then did Any Given Sunday with Oliver

Speaker:

00:48:42,131 --> 00:48:45,399

Leigh Steinberg: Stone and I then did a baseball movie

Speaker:

00:48:45,419 --> 00:48:46,824

Leigh Steinberg: called For the Love of a Game.

Speaker:

00:48:48,920 --> 00:48:50,586

Leigh Steinberg: I was technical advisor.

Speaker:

00:48:51,800 --> 00:48:54,744

Leigh Steinberg: But you know the old Pride of the Anx, some

Speaker:

00:48:54,785 --> 00:48:57,088

Leigh Steinberg: of those old movies.

Speaker:

00:48:57,990 --> 00:49:03,122

Leigh Steinberg: Every modestly themed, modestly budgeted

Speaker:

00:49:04,785 --> 00:49:09,371

Leigh Steinberg: movie based on aspirational stories, where

Speaker:

00:49:09,452 --> 00:49:13,222

Leigh Steinberg: someone hits challenge and crash and then

Speaker:

00:49:13,262 --> 00:49:18,131

Leigh Steinberg: has to come back and they all work and

Speaker:

00:49:18,913 --> 00:49:23,442

Leigh Steinberg: because it's a life, will push us all back

Speaker:

00:49:24,224 --> 00:49:26,470

Leigh Steinberg: and the question is, can you be resilient?

Speaker:

00:49:27,660 --> 00:49:30,385

Leigh Steinberg: And those films all have that.

Speaker:

00:49:30,726 --> 00:49:35,495

Leigh Steinberg: They have aspiration, hope, reversals,

Speaker:

00:49:35,795 --> 00:49:39,485

Leigh Steinberg: tragedy, and then they come to a happy

Speaker:

00:49:39,585 --> 00:49:39,826

Leigh Steinberg: ending.

Speaker:

00:49:40,501 --> 00:49:42,589

Marc Preston: You know I thought about you when I was

Speaker:

00:49:42,649 --> 00:49:44,677

Marc Preston: watching just a little while back.

Speaker:

00:49:44,717 --> 00:49:46,463

Marc Preston: I think it was called Draft Day, kevin

Speaker:

00:49:46,483 --> 00:49:47,987

Marc Preston: Costner, I believe that's what it was

Speaker:

00:49:48,027 --> 00:49:48,288

Marc Preston: called.

Speaker:

00:49:49,760 --> 00:49:51,504

Marc Preston: That seemed like I got fatigued just

Speaker:

00:49:51,544 --> 00:49:51,965

Marc Preston: watching it.

Speaker:

00:49:51,986 --> 00:49:53,750

Marc Preston: Going man, there are a lot of moving parts

Speaker:

00:49:53,790 --> 00:49:54,432

Marc Preston: in this industry.

Speaker:

00:49:57,124 --> 00:50:01,552

Leigh Steinberg: I thought they did a good job getting the

Speaker:

00:50:02,133 --> 00:50:06,140

Leigh Steinberg: pre-draft conflict over who you would take

Speaker:

00:50:06,360 --> 00:50:08,725

Leigh Steinberg: and how that would work and showing you how

Speaker:

00:50:08,846 --> 00:50:11,932

Leigh Steinberg: scouting introduced a player to a team and

Speaker:

00:50:12,460 --> 00:50:13,404

Leigh Steinberg: their assessment.

Speaker:

00:50:14,741 --> 00:50:17,007

Leigh Steinberg: And with all the means and dollars they

Speaker:

00:50:17,047 --> 00:50:20,395

Leigh Steinberg: spend, they still make in scouting.

Speaker:

00:50:20,435 --> 00:50:22,320

Leigh Steinberg: They still make major mistakes.

Speaker:

00:50:22,520 --> 00:50:26,307

Leigh Steinberg: I can guarantee you that we just had an NFL

Speaker:

00:50:26,347 --> 00:50:26,668

Leigh Steinberg: Draft.

Speaker:

00:50:26,688 --> 00:50:30,681

Leigh Steinberg: We're about to have an NBA Draft and if you

Speaker:

00:50:30,761 --> 00:50:34,110

Leigh Steinberg: go out three or four years, a third to 40%

Speaker:

00:50:34,150 --> 00:50:36,738

Leigh Steinberg: of the first rounders will either

Speaker:

00:50:36,898 --> 00:50:39,006

Leigh Steinberg: underperform or not make it at all.

Speaker:

00:50:39,400 --> 00:50:42,288

Leigh Steinberg: Now they can't all be bad draft picks, so

Speaker:

00:50:42,368 --> 00:50:43,612

Leigh Steinberg: it's a strange process.

Speaker:

00:50:43,720 --> 00:50:50,354

Marc Preston: It reminds me of a film with Clint Eastwood.

Speaker:

00:50:50,394 --> 00:50:52,679

Marc Preston: He was kind of on the back end of his

Speaker:

00:50:52,739 --> 00:50:53,020

Marc Preston: career.

Speaker:

00:50:55,307 --> 00:50:57,473

Marc Preston: Guy could go out and he was a scout for a

Speaker:

00:50:57,554 --> 00:50:59,640

Marc Preston: professional baseball team and he went out

Speaker:

00:50:59,640 --> 00:51:00,905

Marc Preston: and he could see things maybe.

Speaker:

00:51:02,202 --> 00:51:04,850

Leigh Steinberg: Oh, the baseball movie with his dog.

Speaker:

00:51:06,324 --> 00:51:07,226

Marc Preston: Yeah, yeah, that was a good one.

Speaker:

00:51:09,340 --> 00:51:11,385

Marc Preston: Now the next question I got for you if you

Speaker:

00:51:11,405 --> 00:51:13,571

Marc Preston: were to define, from the time you get up

Speaker:

00:51:13,651 --> 00:51:15,223

Marc Preston: until the evening when you go to sleep,

Speaker:

00:51:15,463 --> 00:51:18,089

Marc Preston: what are the component parts for you for a

Speaker:

00:51:18,170 --> 00:51:18,992

Marc Preston: perfect day?

Speaker:

00:51:19,620 --> 00:51:23,426

Leigh Steinberg: So I do these treatments hyperbaric oxygen

Speaker:

00:51:23,907 --> 00:51:28,013

Leigh Steinberg: and try to integrate light, stem and mat.

Speaker:

00:51:29,400 --> 00:51:33,248

Leigh Steinberg: I have a Fitbit and I try to walk 15,000

Speaker:

00:51:33,308 --> 00:51:37,503

Leigh Steinberg: steps a day, three or four times a week.

Speaker:

00:51:37,583 --> 00:51:39,308

Leigh Steinberg: I'll work out with the personal trainer.

Speaker:

00:51:40,780 --> 00:51:44,527

Leigh Steinberg: So it's come in the office, but we've had a

Speaker:

00:51:44,588 --> 00:51:46,571

Leigh Steinberg: particularly overcast summer.

Speaker:

00:51:48,060 --> 00:51:49,945

Leigh Steinberg: I love the beach, I love water.

Speaker:

00:51:52,160 --> 00:51:57,012

Leigh Steinberg: My view here is well, I'll show you.

Speaker:

00:51:58,683 --> 00:52:03,740

Marc Preston: Oh, now you're just making me envious For

Speaker:

00:52:03,760 --> 00:52:04,442

Marc Preston: those who are listening.

Speaker:

00:52:04,642 --> 00:52:06,146

Marc Preston: You're right on the bay there.

Speaker:

00:52:09,862 --> 00:52:10,484

Announcer: I will say this.

Speaker:

00:52:10,604 --> 00:52:12,089

Marc Preston: I can work from anywhere doing what I'm

Speaker:

00:52:12,129 --> 00:52:12,310

Marc Preston: doing.

Speaker:

00:52:12,480 --> 00:52:15,006

Marc Preston: I sat down with my third child, Emma.

Speaker:

00:52:15,126 --> 00:52:17,071

Marc Preston: She just graduated high school and she's

Speaker:

00:52:17,091 --> 00:52:19,486

Marc Preston: going to do a gap year and I was like where

Speaker:

00:52:19,526 --> 00:52:20,529

Marc Preston: do I really want to be?

Speaker:

00:52:21,201 --> 00:52:22,886

Marc Preston: Ultimately, I want to move back to Texas,

Speaker:

00:52:23,307 --> 00:52:24,149

Marc Preston: Southern California.

Speaker:

00:52:24,940 --> 00:52:27,046

Marc Preston: I decided there is a little island on the

Speaker:

00:52:27,086 --> 00:52:29,152

Marc Preston: south Texas coast called South Padre and I

Speaker:

00:52:29,220 --> 00:52:30,585

Marc Preston: was like I'm just going to plant myself

Speaker:

00:52:30,625 --> 00:52:30,866

Marc Preston: there.

Speaker:

00:52:33,267 --> 00:52:34,933

Marc Preston: I know I'm going to be more active and if

Speaker:

00:52:34,953 --> 00:52:36,800

Marc Preston: I'm next to the beach, if I'm next to water,

Speaker:

00:52:36,900 --> 00:52:37,905

Marc Preston: I'm going to be more active.

Speaker:

00:52:37,960 --> 00:52:39,507

Marc Preston: I'm going to be outside more.

Speaker:

00:52:39,680 --> 00:52:41,646

Marc Preston: So that's actually part of it.

Speaker:

00:52:43,260 --> 00:52:44,886

Marc Preston: I find that I feel healthier when I'm near

Speaker:

00:52:44,906 --> 00:52:45,307

Marc Preston: the water.

Speaker:

00:52:46,000 --> 00:52:51,390

Leigh Steinberg: So I could live in a ramshackle hovel as

Speaker:

00:52:51,450 --> 00:52:53,113

Leigh Steinberg: long as I had a view of the ocean.

Speaker:

00:52:53,193 --> 00:52:56,950

Leigh Steinberg: And when I lived more in the Bay Area, I

Speaker:

00:52:57,151 --> 00:52:59,239

Leigh Steinberg: looked out at the Golden Gate Bridge and it

Speaker:

00:52:59,279 --> 00:53:02,044

Leigh Steinberg: could be a shack, it could be a tent, but

Speaker:

00:53:02,084 --> 00:53:06,653

Leigh Steinberg: if I can look at water it makes everything

Speaker:

00:53:06,713 --> 00:53:06,893

Leigh Steinberg: go.

Speaker:

00:53:07,881 --> 00:53:10,887

Leigh Steinberg: And the other thing I'd add to so they have

Speaker:

00:53:10,947 --> 00:53:13,673

Leigh Steinberg: a day filled with talking to clients,

Speaker:

00:53:13,793 --> 00:53:18,370

Leigh Steinberg: talking to teams, talking to doing all

Speaker:

00:53:18,410 --> 00:53:19,332

Leigh Steinberg: those different things.

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00:53:19,552 --> 00:53:23,321

Leigh Steinberg: But one of the things I love is to read,

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00:53:24,042 --> 00:53:27,489

Leigh Steinberg: and I actually have a book club on Facebook

Speaker:

00:53:27,570 --> 00:53:29,193

Leigh Steinberg: that's got a bunch of members.

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00:53:30,922 --> 00:53:32,044

Leigh Steinberg: But I always want to learn.

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00:53:32,104 --> 00:53:34,809

Leigh Steinberg: I want to keep reading and learning and

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00:53:35,210 --> 00:53:37,694

Leigh Steinberg: knowing about everything happening.

Speaker:

00:53:38,381 --> 00:53:40,687

Leigh Steinberg: It's part of how you get vision as to what

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00:53:40,707 --> 00:53:42,051

Leigh Steinberg: the future is going to be.

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00:53:42,480 --> 00:53:43,423

Marc Preston: Well, the book club.

Speaker:

00:53:43,443 --> 00:53:44,748

Marc Preston: I know you've written a few books.

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00:53:45,060 --> 00:53:47,186

Marc Preston: Are those in audiobook form as well?

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00:53:49,480 --> 00:53:52,776

Leigh Steinberg: Working with Integrity was my primer on the

Speaker:

00:53:52,856 --> 00:53:53,600

Leigh Steinberg: art of negotiating.

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00:53:53,981 --> 00:53:55,766

Leigh Steinberg: It was the 12 essential rules in

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00:53:55,806 --> 00:53:56,488

Leigh Steinberg: negotiating.

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00:53:57,420 --> 00:54:00,225

Leigh Steinberg: Then, in 2014, I wrote one called the Agent,

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00:54:00,325 --> 00:54:03,190

Leigh Steinberg: which is an autobiography, and I'm

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00:54:03,250 --> 00:54:08,143

Leigh Steinberg: currently done the first draft of a third

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00:54:08,223 --> 00:54:12,111

Leigh Steinberg: book which will take me from that point in

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00:54:12,151 --> 00:54:15,463

Leigh Steinberg: 2014, and then sort of the rebuilding of a

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00:54:15,523 --> 00:54:20,873

Leigh Steinberg: practice and my struggle with alcohol and a

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00:54:20,913 --> 00:54:24,600

Leigh Steinberg: variety of and then life lessons.

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00:54:26,084 --> 00:54:28,411

Leigh Steinberg: You know, there's things I've learned, and

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00:54:28,672 --> 00:54:31,300

Leigh Steinberg: a lot of it's about resilience and coming

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00:54:31,460 --> 00:54:34,709

Leigh Steinberg: back from adversity.

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00:54:35,760 --> 00:54:36,302

Marc Preston: Live long enough.

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00:54:36,382 --> 00:54:38,328

Marc Preston: You really appreciate those aspects of life.

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00:54:39,260 --> 00:54:41,049

Marc Preston: You realize it's you don't always, as you

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00:54:41,090 --> 00:54:43,100

Marc Preston: know, probably better than most especially

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00:54:43,200 --> 00:54:44,966

Marc Preston: what, working in the industry you do,

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00:54:45,960 --> 00:54:47,427

Marc Preston: athletes are literally top of their literal,

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00:54:47,708 --> 00:54:49,999

Marc Preston: figurative game in life, and then that's

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00:54:50,039 --> 00:54:52,340

Marc Preston: only a snapshot of their entire life, you

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00:54:52,360 --> 00:54:52,521

Marc Preston: know.

Speaker:

00:54:52,581 --> 00:54:56,425

Marc Preston: And so what do they do after that's?

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00:54:56,485 --> 00:54:58,462

Marc Preston: I will be purchasing that book, but I know

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00:54:58,502 --> 00:54:59,507

Marc Preston: I can't really read, as reading puts me to

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00:54:59,527 --> 00:55:00,411

Marc Preston: sleep because the time I do it it's at

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00:55:00,431 --> 00:55:00,531

Marc Preston: night.

Speaker:

00:55:00,551 --> 00:55:01,435

Marc Preston: I'm like, I'm like, I'm like, I'm like, I'm

Speaker:

00:55:01,456 --> 00:55:02,239

Marc Preston: like, I'm like, I'm like, I'm like, I'm

Speaker:

00:55:02,259 --> 00:55:02,400

Marc Preston: like.

Speaker:

00:55:02,500 --> 00:55:03,545

Marc Preston: Wake up with a book on my chest.

Speaker:

00:55:03,660 --> 00:55:06,109

Marc Preston: I've moved in the audio book category more,

Speaker:

00:55:06,420 --> 00:55:08,702

Marc Preston: and when I'm driving in my car I'm usually

Speaker:

00:55:08,742 --> 00:55:10,308

Marc Preston: listening to a book or a podcast.

Speaker:

00:55:12,182 --> 00:55:14,008

Marc Preston: But the last two questions is if you

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00:55:14,028 --> 00:55:15,623

Marc Preston: weren't doing this, if this was not your

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00:55:15,663 --> 00:55:18,145

Marc Preston: vocation and there was some kind of a

Speaker:

00:55:18,246 --> 00:55:19,865

Marc Preston: universe where you would not be working in

Speaker:

00:55:19,905 --> 00:55:21,483

Marc Preston: sports and entertainment, what would you be

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00:55:21,543 --> 00:55:21,785

Marc Preston: doing?

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00:55:21,940 --> 00:55:26,386

Leigh Steinberg: Well, I'd probably be a writer, I would you

Speaker:

00:55:26,406 --> 00:55:26,546

Leigh Steinberg: know.

Speaker:

00:55:26,566 --> 00:55:28,291

Leigh Steinberg: I might write for newspaper.

Speaker:

00:55:28,360 --> 00:55:29,503

Leigh Steinberg: I might cover sports.

Speaker:

00:55:29,664 --> 00:55:31,108

Leigh Steinberg: I might write politics.

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00:55:32,640 --> 00:55:36,548

Leigh Steinberg: I've done a couple radio shows as the host

Speaker:

00:55:36,889 --> 00:55:38,953

Leigh Steinberg: and podcast as the host.

Speaker:

00:55:41,820 --> 00:55:44,328

Leigh Steinberg: Probably trying to push back climate change

Speaker:

00:55:45,200 --> 00:55:46,686

Leigh Steinberg: would be my top goal.

Speaker:

00:55:47,381 --> 00:55:49,280

Marc Preston: The last question I've got for you.

Speaker:

00:55:49,562 --> 00:55:52,527

Marc Preston: If we were to get that DeLorean like from

Speaker:

00:55:52,567 --> 00:55:54,184

Marc Preston: Back to the Future and you're going to go

Speaker:

00:55:54,204 --> 00:55:56,225

Marc Preston: back in time you had a couple of minutes

Speaker:

00:55:56,265 --> 00:55:57,529

Marc Preston: with you as a 16-year-old.

Speaker:

00:55:58,000 --> 00:55:59,768

Marc Preston: What piece of advice would you pass along,

Speaker:

00:55:59,900 --> 00:56:03,310

Marc Preston: either to make your path or that moment in

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00:56:03,330 --> 00:56:05,365

Marc Preston: your life somehow better, or maybe put you

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00:56:05,385 --> 00:56:07,390

Marc Preston: on a different track, a little bit

Speaker:

00:56:07,410 --> 00:56:07,871

Marc Preston: different track?

Speaker:

00:56:07,920 --> 00:56:10,127

Marc Preston: What would your advice be to 16-year-old

Speaker:

00:56:10,489 --> 00:56:10,629

Marc Preston: you?

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00:56:11,120 --> 00:56:17,343

Leigh Steinberg: Since I struggled with alcohol and I'm now

Speaker:

00:56:17,443 --> 00:56:20,284

Leigh Steinberg: 13 years sober, I think I would tell that

Speaker:

00:56:20,344 --> 00:56:22,945

Leigh Steinberg: young person that you can handle any

Speaker:

00:56:23,106 --> 00:56:27,728

Leigh Steinberg: problem in life death, sickness, challenge

Speaker:

00:56:29,020 --> 00:56:31,747

Leigh Steinberg: and you don't need to try to mask the pain

Speaker:

00:56:32,208 --> 00:56:35,845

Leigh Steinberg: with substances and to be careful, because

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00:56:36,547 --> 00:56:37,971

Leigh Steinberg: I didn't drink my whole life.

Speaker:

00:56:38,080 --> 00:56:43,153

Leigh Steinberg: It came later in life and you have to.

Speaker:

00:56:43,314 --> 00:56:44,762

Leigh Steinberg: You don't have to have a genetic

Speaker:

00:56:44,822 --> 00:56:48,211

Leigh Steinberg: predisposition towards substance abuse.

Speaker:

00:56:48,780 --> 00:56:54,721

Leigh Steinberg: You can just get there by not dealing with

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00:56:54,741 --> 00:56:55,845

Leigh Steinberg: problems frontally.

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00:56:56,086 --> 00:56:56,949

Marc Preston: When your book comes out.

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00:56:57,000 --> 00:56:59,848

Marc Preston: I think that'll be very informative to a

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00:56:59,908 --> 00:57:00,510

Marc Preston: lot of folks.

Speaker:

00:57:01,402 --> 00:57:02,680

Marc Preston: But again, I really want to thank you.

Speaker:

00:57:02,720 --> 00:57:05,723

Marc Preston: I know you are obviously very active and

Speaker:

00:57:05,743 --> 00:57:07,200

Marc Preston: taking this time out with me means a lot,

Speaker:

00:57:07,300 --> 00:57:08,946

Marc Preston: and I do appreciate it, without a doubt.

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00:57:09,247 --> 00:57:10,050

Leigh Steinberg: My pleasure.

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00:57:10,140 --> 00:57:10,863

Marc Preston: Thank you so much.

Speaker:

00:57:10,884 --> 00:57:11,546

Marc Preston: You take care now.

Speaker:

00:57:11,680 --> 00:57:13,006

Leigh Steinberg: Okay, Marc, take it easy.

Speaker:

00:57:15,400 --> 00:57:17,588

Marc Preston: All right, there you go, lee Steinberg.

Speaker:

00:57:18,301 --> 00:57:19,866

Marc Preston: Enjoy this chat so much.

Speaker:

00:57:20,901 --> 00:57:22,427

Marc Preston: It's really cool to speak to an actual

Speaker:

00:57:22,540 --> 00:57:26,650

Marc Preston: bonafide legend and master practitioner in

Speaker:

00:57:26,851 --> 00:57:29,365

Marc Preston: any industry, and Lee Steinberg is, when it

Speaker:

00:57:29,405 --> 00:57:32,584

Marc Preston: comes to sports agenting is the guy.

Speaker:

00:57:33,280 --> 00:57:36,348

Marc Preston: He is just a great guy with a cool

Speaker:

00:57:36,388 --> 00:57:39,144

Marc Preston: philanthropic attitude and just so talented

Speaker:

00:57:39,405 --> 00:57:41,150

Marc Preston: and inspirational cool guy.

Speaker:

00:57:41,480 --> 00:57:42,866

Marc Preston: And again, like I said at the beginning of

Speaker:

00:57:42,886 --> 00:57:46,068

Marc Preston: the show, I am so happy to be back with you.

Speaker:

00:57:46,920 --> 00:57:50,161

Marc Preston: It's been a long time and I know it has and

Speaker:

00:57:50,241 --> 00:57:53,464

Marc Preston: I've got some great guests, some folks who

Speaker:

00:57:54,046 --> 00:57:55,502

Marc Preston: you know and know well, got some great

Speaker:

00:57:55,542 --> 00:57:57,008

Marc Preston: movies and TV shows coming out.

Speaker:

00:57:57,040 --> 00:57:58,064

Marc Preston: They're gonna check in with us.

Speaker:

00:57:59,040 --> 00:58:02,386

Marc Preston: That's coming up shortly and, if all goes

Speaker:

00:58:02,446 --> 00:58:04,805

Marc Preston: to plan, we should be coming out with two

Speaker:

00:58:04,865 --> 00:58:06,804

Marc Preston: episodes per week going forward.

Speaker:

00:58:07,361 --> 00:58:10,309

Marc Preston: So if you have missed Story and Craft,

Speaker:

00:58:10,429 --> 00:58:13,993

Marc Preston: don't worry, I will keep your podcast app

Speaker:

00:58:14,440 --> 00:58:16,487

Marc Preston: plenty full with great conversations.

Speaker:

00:58:17,220 --> 00:58:18,225

Marc Preston: So that's it for today.

Speaker:

00:58:18,300 --> 00:58:21,169

Marc Preston: Don't forget Storyandcraftpod.com.

Speaker:

00:58:22,001 --> 00:58:26,191

Marc Preston: Once again, storyandcraftpod.com.

Speaker:

00:58:26,820 --> 00:58:28,988

Marc Preston: That's how you find out where to find the

Speaker:

00:58:29,048 --> 00:58:31,887

Marc Preston: show on social media, as well as how to

Speaker:

00:58:31,947 --> 00:58:33,841

Marc Preston: send me a message, send me a note, let me

Speaker:

00:58:33,881 --> 00:58:35,923

Marc Preston: know what's going on, let me know what

Speaker:

00:58:36,023 --> 00:58:38,350

Marc Preston: episode is your favorite.

Speaker:

00:58:39,161 --> 00:58:41,368

Marc Preston: And you know, I'm gonna go grab myself a

Speaker:

00:58:41,408 --> 00:58:42,884

Marc Preston: bite to eat, as you know, at the end of the

Speaker:

00:58:42,924 --> 00:58:44,128

Marc Preston: show I'm always hungry.

Speaker:

00:58:44,460 --> 00:58:45,706

Marc Preston: That's just the way it is.

Speaker:

00:58:46,100 --> 00:58:48,706

Marc Preston: So I'm gonna run, you go have a great rest

Speaker:

00:58:48,746 --> 00:58:50,202

Marc Preston: of your week or weekend or whenever you're

Speaker:

00:58:50,222 --> 00:58:51,945

Marc Preston: listening, and come on back.

Speaker:

00:58:52,160 --> 00:58:54,247

Marc Preston: We'll be back with another episode shortly,

Speaker:

00:58:55,001 --> 00:58:57,127

Marc Preston: right here on Story and Craft.

Speaker:

00:58:57,208 --> 00:58:57,629

Marc Preston: See you soon.

Speaker:

00:58:58,000 --> 00:59:00,188

Announcer: That's it for this episode of Story and

Speaker:

00:59:00,228 --> 00:59:00,549

Announcer: Craft.

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00:59:00,800 --> 00:59:03,149

Announcer: Join Marc next week for more conversation

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00:59:03,480 --> 00:59:05,087

Announcer: Right here on Story and Craft.

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00:59:05,620 --> 00:59:08,021

Announcer: Story and Craft is a presentation of Marc

Speaker:

00:59:08,062 --> 00:59:09,065

Announcer: Preston Productions LLC.

Speaker:

00:59:10,460 --> 00:59:12,688

Announcer: Executive producer is Marc Preston.

Speaker:

00:59:13,220 --> 00:59:15,488

Announcer: Associate producer is Zachary Holden.

Speaker:

00:59:16,020 --> 00:59:18,307

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Speaker:

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Announcer: I'm Emma Dylan.

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Announcer: See you next time and remember, keep

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00:59:36,944 --> 00:59:38,108

Announcer: telling your story.

Leigh Steinberg Profile Photo

Leigh Steinberg

Sports Agent | Author

Leigh Steinberg, premier sports agent, entrepreneur, best-selling author, and Chairman of Leigh Steinberg Sports and Entertainment Holdings, is best known for his work building athletes into stand-alone brands. He is often credited as the real-life inspiration for the Oscar-winning film Jerry Maguire. During his 49-year career, Leigh has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, and golf, including the number one overall pick in the NFL draft for an unprecedented eight times in conjunction with 64 total first round picks. With an unrivaled history of record-setting contracts, Leigh has secured over $4 billion for his 300+ pro athlete clients and directed more than $1 billion to various charities around the world.

Over the course of his career, Leigh has been featured on numerous national television programs, including 60 Minutes, Larry King Live, The Today Show, Lifestyles of the Rich and Famous, and many more. He has been profiled in a host of magazines, including Business Week, Sports Illustrated, ESPN the Magazine, People, Forbes, Playboy, GQ, and FHM. He currently resides in Newport Beach, CA.